How to do SEO? Is there a big boss to popularize it? What can be done?

First of all, know where the keywords appear on the web page.

Second, pay attention to the keyword density in the website page.

The keyword density in a web page refers to the proportion of keywords used by all search engines in the text that can be read in a web page. Compared with a single page, the higher the frequency of keywords, the greater the keyword density. For a simple example, if a web page has 100 words and keywords appear 10 times in this web page, then the keyword density in this web page is 65438. Knowing the keyword density of web pages, how to control the keyword density in web pages? In fact, different search engines have different formulas for keyword density algorithm, and the received keyword density is also different. Different search engines take different punishment measures for over-optimization. Most search engines think that controlling the keyword density between 2% and 8% is an appropriate range, which is beneficial to the website to get a good ranking in search engines, and will not be considered as keyword stacking by search engines. But in practice, it is not necessary to control keywords according to the word density range. As long as it is not intentionally piled up and appears reasonable, both search engines and users can accept it.

Third, keyword internal anchor text label setting

Keywords can be laid out in the content of web pages, and can also be added through anchor text links and attribute labels of pictures. Nowadays, search engines are more and more fond of optimization methods close to nature, but the simplest concept for understanding nature is that the keyword forms appearing on the same page cannot be the same, and the text, font, format and links cannot be the same, which is closer to the natural state of the page. Finally, the use of anchor text, bold keywords, H tags, borrowed hot words and so on also plays a great role in keyword ranking.

Fourth, follow the principle of keyword density and layout.

The basic principles of keyword density and layout in web pages are: the expression or combination of core keywords should be diversified, not too single. Although the overall keyword density does not exceed the standard, it is necessary to prevent the local keyword density from being too high, just like piling all keywords at the beginning or end of an article, but to distribute them to every part of the page reasonably and keep a balance. If it is for the user experience, even if the key density exceeds the standard, it is reasonable and will not be punished. Keywords must be reasonably integrated into the article, and the appearance of keywords must be guaranteed in the copy, but it must also meet the needs of the copy and cannot be forced to appear in the article.

Fifth, the number of articles required for SEO optimization pages.

In the layout of keywords, we should also ensure the density of keywords. Generally, in an article of 500-800 words, it is enough for keywords to appear about 5 times, preferably at the beginning and end of the article, and need to appear in the lifting title. Articles with less than 300 words are too short for search engines, and it is not easy for search engines to judge the theme of articles, which is not conducive to optimization.

6. Connect the station inside and outside

I hope it helps you!