Those physical stores, business is bleak, why not connect their own stores?

I started to do clothing store business in 2009, but I began to feel the impact of online shopping in 13, but I didn't care, and I was still immersed in feeling good about myself.

Crisis appears

At 15, people began to panic. Five out of ten customers who came in began to say that online shopping was cheap, and they thought it was decent and seemed more advanced.

At this time, we were in a hurry, began to understand the Internet, opened a shop on Taobao, and began to learn to upload products. But at this time, I also found that there are many things to learn to do the Internet. It's been a long time since I started taking photos and uploading them myself.

Running funny

I thought everything would be fine after uploading the product, and then the problem came again. The products uploaded by myself have no views at all, and no one has seen them.

Then I realized that driving a through train is not something you are willing to spend money on. Driving requires investment, and there must be supply docking behind it. We get goods from wholesalers, and the supply is very unstable.

No supply chain

The idea of doing physical stores and online stores is completely different. The entity should have all goods and good quality. Online stores should be cheap and explosive. We are in a county-level city, a couple's shop, and we can't solve the most basic supply problem at all, so our online shop will give up halfway.

Social e-commerce

Of course, since last year, social e-commerce has seen a hot traffic, and small stores in various industries have begun to gather their own traffic pools through platforms and methods such as WeChat and applets. Everyone wants to get better and better, and everything is changing.

I'm @ jingjing jingjing. I'll tell you about my opening a physical store when I have time. I also welcome you to discuss with me and improve together.

From the question you said and asked, I know that you don't understand the Internet. Now there are only two kinds of people who can make money by doing Taobao. One is Xiaobai who really doesn't understand, and the other is a company that cheats Xiaobai on behalf of an operating company or a company that attends a training class. So it doesn't matter if you don't understand, you have to participate if you don't understand. This is your problem.

Entity still has the advantages of entity. I made money doing Taobao a few years ago, and it's easy to get1800,000 a year. Now I'm going offline from Taobao, and I'm doing entity wholesale to give customers a hair, so I have to change careers according to the market.

From self-production to customs clearance now, I found that the cost of self-production is much higher than that of tail goods. So we must have the resources to do things.

Finally, I wish you success.

Hello, everyone, I'm Lao Shen, an artist from Taobao.

I do e-commerce. My first job after graduation was in a traditional advertising company, engaged in graphic design. Around 20 10, the internet began to be involved, mainly in e-commerce art design. About 20 13, 80% of the business is e-commerce.

After so many years of work, on the one hand, our customers are traditional enterprises, and our business is Internet products. Therefore, there are many reasons why traditional enterprises do not connect with the Internet. In fact, it's not that they don't want to, but that they are afraid, afraid, entangled and uneasy. Everyone should have heard that enterprise transformation is either successful or SI.

I met several factory owners this year. They opened Tmall Taobao this year and operated it by themselves. Some people have lost more than 2 million yuan, but they are not on the right track, and some have given up. In recent years, there are too many examples of enterprises transforming into e-commerce.

For traditional entities, the internet is unfamiliar to them, and a small number of them dare to try and wait and see. Wait and see if the store next to you is connected, and then ask if anyone around you has succeeded. I'm always afraid to jump out and be the first person. Therefore, we have seen many physical stores close down, but we rarely see successful examples of transferring to the Internet. We can analyze it from the following four aspects:

For the internet, the biggest hurdle for traditional entity bosses is that they don't understand. The Internet economy itself has come very fast, and many enterprises have never recovered. Especially those old ideas of traditional business for decades, who have lived face-to-face business for most of their lives, how dare they believe in the Internet out of thin air?

The psychology of not knowing and not daring to try makes more people wait and see, and it is also heard that more and more people are doing all kinds of negative information such as network failure and network fraud, which makes the group that the original newspaper hoped lose confidence.

In a few years, all kinds of internet training services can be seen everywhere, and it is reasonable to learn. But as far as traditional entity bosses are concerned, where can they settle down to study? They are all in their thirties, have never been exposed to computers and have never studied e-commerce. Suddenly want to study, not at all. On the one hand, I can't learn by myself, plus I don't understand, and I can't recruit professional people. I can't do it if I want to.

Internet is a transparent and open market. There are few secrets about price, quality, raw materials and services. For traditional enterprises, this information seems to be "top secret resources" and business. Many physical store owners can't put it down and can't accommodate the tide of the Internet economy. Instead of trying to fail, it is better to stay away from it and guard their booth with peace of mind.

People who do e-commerce should know that an explosion may be the performance of the past year, and a double eleven is the sales in the past few years. Many traditional enterprises don't believe these figures. They still don't want to believe that the internet has such a large sales volume. The buyer and the seller have never met, how can there be such a fierce transaction? This traditional and narrow-minded thinking makes many people unwilling to accept the Internet. They would rather be entities than try. Too narrow-minded and too short-sighted.

The above four aspects are the biggest reasons why many traditional enterprises are not connected to the Internet. Of course, there are other reasons why they don't surf the Internet. For example, supporting services can not keep up, services, express delivery, as well as shooting technical difficulty, cost and many other factors.

So, friends passing by, how is the Internet business?

Many physical stores are not unwilling, but incapable and too lazy to try.

There are some businesses that do physical stores, and they don't know that relying on the Internet to transform their business is getting worse. Then he shouted everywhere: "The Internet destroys the real economy, and e-commerce sells fakes."

I see that many physical stores are transforming into e-commerce, and some of them are very successful. In particular, the retail industry in Jiangsu, Zhejiang, Fujian and Guangdong relied heavily on physical stores in the past. E-commerce has been successfully transformed since its development a few years ago.

Even many shops take advantage of physical stores, and now they have begun to broadcast live with goods, and the sales volume is also very good. It is not difficult to survive in a physical store that dares to learn and try new things and keep up with the trend of the times.

Those physical stores whose business is bleak and unwilling to try the Internet are mostly incapable and unwilling to learn. They will only blame others and blame all the mistakes on the development of new technologies. This kind of business owner will fail no matter what he does.

I also heard from some physical stores that there are too many kinds to buy, which puts pressure on inventory and funds. One thing is sold, but there are only a few, and I can't do it.

This kind of business logic is really incomprehensible. If there is an explosion, it is your advantage. You can skip the wholesale link, directly find a factory or directly OEM, and reduce inventory and loss.

In the final analysis, I still don't know how to do business or the Internet. I don't know how to test the sample and how to push it. When you encounter some difficulties, you immediately retreat and feel impossible.

Doing business in a physical store is the easiest way. Just sit in the store and wait for business to come. Call someone to deliver it when it is out of stock.

So many people like to open physical stores when doing business. It is this lazy thinking that when physical stores are hit by the Internet, such a group of people simply don't know how to deal with it. They think their business is bad because the Internet has deceived them.

The physical store is not bad, but this group of people can't do it well, and a new round of reshuffle in the physical store is also going on.

The physical store closed down within a few days after it went online, because e-commerce sells fake and shoddy products, customers will not buy them when they enter the store, even if they are cheaper, they will leave, so online and offline are not on a platform at all.

I am an example. Now I run a physical store. In the past few years, my business has been good. These years are getting worse and worse, and I'm even heavily in debt. It's not that I don't want to change. I really have limited ability and can't play computer. Although my husband is a junior high school student, he can't even type a word. How should I play? I can only do it in a hurry.

Is docking affordable for physical stores? There are only one or two things to sell online. How many goods can there be? You can be sure that the goods you take will be sold online. Good-selling goods, you are dead if others bargain. A small physical store docking network is a flash in the pan, and the goods in the big warehouse are all dead goods. What are the advantages of small entities? Sooner or later, JD.COM will surpass Taobao, and the small sellers of Taobao will compete in disorder and die sooner or later. Unless you make a brand with pricing power yourself, you will be exhausted and make no money. Others will cover your water.

The disadvantage of the physical store is that the radiation range is too small, and the advantage lies in the experience.

No matter what business you do now, you can't do without App, at least you have to have a WeChat.

I don't surf the Internet, mainly because I don't realize the importance of the Internet or I can't operate it.

Any business consists of two parts: flow and realization.

Docking the Internet has two meanings:

1, selling goods. Sell your products online.

2, drainage, through the network, attract people to the store.

Let's talk about selling goods first. Not everything is suitable for selling online.

Online is more suitable for selling standardized products, and many physical stores affected by the Internet sell standardized products.

For example, clothing, the same dress, the store sells 300 yuan, and the online price is only 150. Of course, you can't compete. Even if your store is luxurious and the service is good, he will buy it online, because he wants to buy products, not your services. Even if you put photos online, they can't be cheaper than others. After all, the rent cost is there.

As I said before, the advantage of a physical store lies in the experience.

For example, if you open a pet shop, your radiation range is basically 3 kilometers around you. If others have related needs, they will definitely look for a nearby store.

Even if you hang it online, it can only attract people about three kilometers. No one will take a taxi 20 kilometers to your shop to bathe the dog.

So is takeout. If you live in the North Third Ring Road, you won't order takeout in the South Fourth Ring Road. You only order takeout around you.

To open a physical store, first of all, your products must be partial service, otherwise don't open a store; Secondly, it mainly radiates around, too far away, not your customers.

At this time, what you have to do is not to open an online shop, but to go to a certain group, a certain comment, a certain 8, a certain map and other platforms to hang your shop as a drainage, so that people around you can find you when they have corresponding needs.

In essence, it is similar to advertising on the Internet. For most physical stores, the network is suitable as a drainage channel, not a sales channel. The key is to attract people to the store.

Then, it is to sell VIP cards through various discounts, circle people first, and then eat more fish ... Uh huh. ...

Generally speaking, the Internet must be open;

Standardized products are suitable for online sales.

Service products are suitable for Internet drainage.

Physical stores are suitable for services, not standardized products.

@ yibo

We are in automobile maintenance, and we pushed customers on the platform a few years ago. As a result, we found that all customers who placed orders online were junk customers. Originally, there were such customers among our original customers, and they all had to be singled out and fired. As a result, the platform has pushed a number of such customers, so be it! I don't cooperate with any platform now.

Many people know that the business of physical stores is not good, and they can connect to the Internet or bring goods for live webcasting. This is what most people think.

But it turns out that these ideas are all good and not so easy to succeed.

Let me briefly talk about it. Let's talk about online stores. First, the website has to pay a deposit. If you don't promote it, there will be no traffic, that is, no one will read your website, and how many people will just fall here.

Let's talk about it. Since the media, everyone knows this live broadcast, but how many people have not sold a product after the live broadcast? Some people make a lot of money, I admit, but I believe how much they didn't find someone to brush themselves.

It is not that easy to start a business.