How to write to sell products in a circle of friends?

3 cases, 3 minefields

On the contrary: case 1

There is a sister Li who sells doors and windows. Her other hobby is yoga.

Usually write a copy like this:

Good doors and windows can make you live quietly in this city without external interference. My doors and windows are all made of XX steel, how tough it is, and then there are a bunch of data characters.

I changed it for him:

Enjoy the silence after closing the window. When cooking, you can't hear the hum of the range hood. The fog in the bath will never float all over the house again, and it will not be awakened by the car at night. You don't have to clean the dust every day.

No one likes reading data copy, and customers can't understand it. On the contrary, the atmosphere is strong, and the vernacular with a sense of substitution is easier to understand.

On the contrary: Case 2

Numbers are easy to give people a sense of shock, more likely to arouse curiosity and stimulate users' desire to open and find out.

For example, short girls must have (4) skills (shoes matching). It seems that they are 10 cm long.

On the contrary: Case 3

Selling point thinking copy: the first VOOC technology, 4 times speed flash charging

On the surface, this sentence looks very professional and powerful, but in fact, users really don't understand it. What is VOOC and what is 4x speed?

Then change it to user thinking: charge for 5 minutes and talk for 2 hours.

Is it simple and clear? You'll know it has something to do with me after reading it.

The selling point is business thinking. We should have user thinking. Simply put, that is to say, people are right, users understand and want to see it.

If the circle of friends doesn't make money, then make n times the money in the opposite direction.

Think carefully, when you add a new person, will you be tempted to place an order because his circle of friends always says how serious and responsible his products are? The chances are almost slim. For example, we just met a person, and no one will take the initiative to tell the truth about how many excellent things they have.

Everyone, whether for products or people, feels and eyes are the first 1. Of course, hardware conditions are inseparable, but they are no longer indispensable.

So is the circle of friends. If someone knows you for the first time. Your circle gives people the impression that you have a good aesthetic, know how to live, are smart and have a correct world outlook. If you have the image of temperature, you will be remembered.

It is also the essence that business can quickly build trust, and trust comes from trust.

So "you" is the core of the circle of friends.

Let others know about your life, your values and all aspects through your circle of friends. The better others treat you, the greater their trust in you.

Only after I trust you will I trust the product.

Don't step on the minefield when you convey yourself again.

-No beans.

The circle of friends should be attractive, not brushing the screen. Your three views, aesthetics and professionalism are hidden in pictures and texts, and these customers can feel them.

-"sunbathing" is not showing off, but sharing.

Sharing a good emotional value can bring positive energy to people, and a simple photo of life can also attract others' attention, but it is by no means self-satisfaction.

-The headband is not blind.

It is enough to output 6-8 high-quality friends circle stably every day, and it must be stable.

The three misunderstandings of hair bands, combined with the three cases in the above picture, are definitely several times better than boasting about how good the product is and how good its performance is.