What are the enrollment skills for running a small table hosting class?

Guan Erzheng: The closed-loop enrollment process of the small table hosting class makes it easy to recruit hosting students!

After finishing my work last night, I went to dinner with some partners and collided with the annual work plan. When I got home at two o'clock in the morning, my brain was still excited. I don't remember when I fell asleep, but I woke up at six in the morning. Psychologically, the original dry goods homework has not been handed in yet. Let's talk about the ideas and methods of enrollment today. In many fields, the marketing atmosphere of the education industry is relatively weak. With a little thinking and adjustment, there will be good results!

Trusteeship class enrollment

Logical combing

We may understand the logic behind many things more easily before we do them. What is the purpose of enrollment? To put it bluntly, it is nothing more than attracting students from other colleges or their families to our college. After coming, I was attracted by the hardware, software and teaching concept of our institution, so as to achieve the goal that children study here and parents spend here.

To understand simple logic, now do the first step. Where are the parents? Parents are at the school gate, parents are in the community, parents are at the supermarket gate, parents are on WeChat, parents are in WeChat group, and parents are in the circle of friends ... There are actually many channels and ways to enroll students. Today, I only talk about the parents at the school gate!

element task

Many friends who just entered the business can think of the way to enroll students is to spend two or three hundred yuan to print two thousand leaflets, stand at the school gate, wait for the passing parents to hand them over and whisper, "Hello, look!" "I sent more than a dozen articles in 2 hours. The more I don't have any information, the more embarrassed I am. Then I sat alone in the trusteeship class and even began to question my original choice.

The probability of success in distributing leaflets is about four to one in ten thousand. In other words, if you send out the list of 1000, there may be less than 10 people calling you or adding you VX. This premise still requires your flyers to be attractive (refer to another article on WeChat official account, "What should parents do if they see the flyers they want to sign up?" 10 minutes to learn copywriting skills! Although the probability is very low, it is also the most basic way to recruit students.

Notes issuing skills

The school gate, the community gate and the supermarket gate are all places where leaflets can be distributed, among which the school gate is the most efficient.

Many people can think of sending bills after school at noon and afternoon, and the competition is often fierce. Many colleagues are promoting billing, and urban management often likes to join in the fun.

The first one is half an hour before class in the morning, for example, after school at eight, and then at the school gate at seven thirty. At this time, there are almost no competitors, and you can even set the table for publicity. The city manager didn't go to work, and neither did his peers. A few people can send out a batch of lists soon. Interested parents can stop for simple communication or add WeChat, and it is best to take them to visit the institution.

The second point is for institutions that provide late-night care. Around 8 pm (depending on the workload of local schools, the time can be early or late) is another time point with almost no competition but many target customers. Parents took their children back from other nursing classes one after another, and the children finished their homework. This is a time to relax. Then you go over and hand in a leaflet. In order to avoid vicious competition, don't stand directly at the door of the competition organization. Introduce the advantages of your unit in one or two sentences, such as the recent hosting of XX primary school, or the academic qualifications of all tutors, or the only training base of Beijing Normal University in XX area. At this time, parents will slow down, and you can introduce them while walking. If you think parents are interested, add parents' WeChat and tell parents that our custodian will share pictures of eating and teaching ideas every day. Adding parents' WeChat through the list is successful. Of course, parents can also be invited to our custody if they want.

Invite to visit

If parents show a little interest, they should be guided to visit the organization and the four walls and eight areas of your campus (more complicated, I will write later), such as the front desk area and the reading area. If parents are willing to visit, there is more than 50% possibility to sign up. When I arrived at the institution, I introduced my teaching philosophy, qualifications, tutors, guiding standards, food procurement, recipes, disinfection of every meal, etc. Different parents have different concerns, so you can have in-depth communication according to their concerns.

Set standards

As the saying goes, whoever sets the standard is the referee. When parents came to visit, they gave several criteria for choosing a custody class (you have all these criteria, and other custody products are not as good as your organization), such as having a professional tutor, all the ingredients coming from the supermarket, professional desks and chairs, and all the staff having health certificates. Maybe parents wouldn't choose you at that time, but when he visited other institutions, he couldn't help asking other teachers about their academic qualifications, whether they were healthy, where to buy ingredients and so on. , the other party may not be able to answer. Parents feel that your organization is the most professional. When parents come back, the chances of clinching a deal will greatly increase. What you need to do is to communicate in depth the concerns that parents are more interested in.

Close link

So much basic work has been done before, so parents can register their children in our institution. Some parents have approved your organization, but they may still hesitate. At this time, we can throw out our marketing plan, such as giving X a small box of Lego toys (a gift for boys) or a Barbie doll (a gift for girls) before signing up.

Before enrollment, you need to put a bunch of gifts at the front desk of the institution or other conspicuous places in advance. There are also ways to choose gifts. Many people send schoolbags, pencil boxes and test papers when doing activities. How many children like these gifts? These are exactly what parents like. I wonder what toys children like. Go to the shops around the school to see what toys are available. Go to the supermarket and ask the clerk what toys sell best. When persuading parents to sign up, pick up the toy and hand it to the child and ask him/her if he/she likes it. It will be much more difficult to put it down when he/she holds it in his/her hand. At first glance, parents think that your organization is good, and children like toys, so they almost signed up.

Enrollment is not a single thing, and there is no shortcut to defeating the enemy. It is closely related to leaflets, campus layout, reception staff, marketing plan and teaching concept. Only by doing the above foundation, the enrollment work will have ideal results!

If you need to reprint, please indicate at the end of the article: Guan Erzheng's original article.