Why is White Rabbit ice cream so popular in the United States but not in China?

As we all know, White Rabbit is a milk candy produced by Shanghai Guanshengyuan. It was born in 1959 and its trademark is a white rabbit. Guanshengyuan: Unauthorized, under investigation. White Rabbit is a milk candy produced by Shanghai Guanshengyuan. It is loved by both adults and children. It can be said to be the "national milk candy". So, is it the ice cream launched by White Rabbit in the United States? The answer is: NO.

Reporters from the Shanghai media "Thoughtful Shanghai" interviewed the relevant person in charge of the marketing department of Guanshengyuan. The person in charge said that this ice cream is not a product authorized by Guanshengyuan for sale and production in the United States, and has not cooperated with relevant parties. Currently, Guanshengyuan is making inquiries through a third-party trademark agency to see if there is any infringement.

In fact, this is not the first time that White Rabbit has been infringed. As early as 2015, the "Internet celebrity White Rabbit Ice Cream" appeared on the market. According to the Economic Voice's "Tiantian 315" report, this ice cream called "Classic White Rabbit Ice Cream" looks similar to Shanghai Dabai from the outer packaging. Like rabbit toffee, it is eye-catchingly printed with the "White Rabbit" pattern in the classic colors of blue, white and red, with the words "White Rabbit Ice Cream" on it. In response to this, Shanghai Guanshengyuan, the manufacturer of White Rabbit toffee, responded immediately that it had never produced cold drinks and that these were all knockoffs and fakes.

However, according to the person in charge of Shanghai @Guanshengyuan Food Marketing Department, this ice cream is not a product authorized by Guanshengyuan to be sold and produced in the United States, nor has it cooperated with relevant parties. Currently, Guanshengyuan is checking through a third-party trademark agency to see if there is any infringement.