Taobao store operation model

We all know that the current network development is very fast, and the 5G era is coming. Every household is enjoying the convenience it brings to us. For example, online shopping platforms are one of them. The rise of online shopping platforms is also very fast. We don’t have to go out to buy products in the traditional way and have limited browsing methods. We can now browse a variety of products from all over the country online without leaving home. But because This has led to fierce competition among merchants. We all know that a store will have no income if it is not operated and managed. Today, let’s talk about the operation model of an online store in detail. Taobao online store operation model

1. Conditions required for opening a Taobao store for the first time: When opening a Taobao store for the first time, you should first determine the grade of the goods you sell. 2. Customize or purchase store templates to match the products for sale, then process and classify the product information and upload works to position and classify the products. If the positioning price is high, we need to start from the customer's perspective. What can customers get for how much money they pay? Or how much information is described in the baby we sell, whether it can make customers accept the product, or it seems to exceed the price. 3. Upload good products and then improve the reputation. The reputation of a newly opened store is zero. When customers visit the store, the reputation is the top priority and is a key factor in placing orders. You can’t go too far to increase your reputation all at once. Basically, it only takes one diamond. 4. Choose the store’s promotion platform. To build a good reputation, you need to choose the store’s promotion platform. Currently popular platforms include forums, communities, search, Weibo, groups, entities, Q&A and other platforms. Register your store name on these platforms, then select the keywords of the product and submit them to all search engines so that the search engines can search them. 5. Always analyze the market and customer psychology and adjust marketing plans. Marketing has to be done. Rigid marketing will kill the business. Marketing that fails to grasp the market direction and customer psychology will not have corresponding effects, and business will not improve. It is necessary to analyze the market regularly, seize opportunities, carry out regular and irregular promotions, and use low-priced products to introduce customers to high-end stores. Because people have a sense of self-protection, it is easy to think of their own when seeing high-priced products. A pocket bag will lead the customer into a space of self-protection. It’s not that the customer can’t afford it, she’s just afraid that what the customer sees or learns isn’t worth it. 6. Continuously improve the beautiful pictures of the store will automatically attract people's attention and arouse the desire to buy. The products in the online store are not like real products. It is difficult to do in reality because it requires a lot of money or material resources. Online But it is easy to do. As long as you spend some brainpower, you must do it. There is no best, only better. The inspiration for decoration comes from real life or other beautiful things. (Quote: On the business model of Taobao stores)

Extended information: Taobao Mall store 1. It is a brand/manufacturer and must provide: Enterprise qualifications: The applicant must hold a mainland enterprise business license and tax registration certificate brand Qualifications: Applicants must hold a Chinese trademark rights certificate (notice of trademark acceptance). Service qualifications: Applicants must abide by Taobao Mall's 7-day no-reason return and exchange service standards, provide formal sales invoices, and point activities. 2. I am an agent and must provide: Enterprise qualifications: The applicant company must hold a business license and tax registration certificate. Brand qualifications: Formal brand authorization letter. Service qualifications: The applicant company must abide by the "Taobao Mall" 7-day no-reason return and exchange policy. Provide formal sales invoices, points activities... service standards. Taobao Wumingliangpin store 1. Passed Wumingliangpin merchant certification Wumingliangpin entrusted a third-party certification agency to certify the qualifications of Liangpin merchants. The certification by an authoritative third-party organization is safe and reliable, and the certification process is rigorous and strictly controlled.

There are two types of merchants: brand merchants and suppliers. Merchants provide materials: after the material verification is passed, Wumingliangpin will also conduct the following audits to finally decide whether the merchant has passed the certification; 1) Combine the operation strategy of the corresponding industry with the supplier's production ability to make a comprehensive judgment, and if necessary, the merchant will be asked to provide samples for further review. 2) If necessary, conduct on-site verification of the supplier. Note to customers: (All documents, pictures and text must be clear) 1) Wumingliangpin will entrust a third party The certification company will review the merchant's qualifications and issue an audit report on whether it has passed; 2) The merchant must prepare all the review materials in accordance with Wumingliangpin's requirements and send them to Wumingliangpin. "Self-Declaration of Authenticity of Merchant Materials" (click here to download) is a commitment document by merchants on the authenticity of the materials provided. Merchants who sign the "Self-Declaration of Authenticity of Merchant Materials" must bear corresponding legal responsibility for the authenticity of the materials submitted. 3) All submitted materials must be stamped with a red official seal, and copies of the official seal are invalid. 4) Regardless of whether the application is passed or not, the audit fee will not be refunded. For merchants that fail the review and apply for re-examination, the re-examination fee will be charged according to the general new merchant review fee. 5) Merchant certification fee: 200 yuan/home. If the certification progress is affected by non-compliance with the requirements, the certification company will verify the payment once. If the payment is invalid multiple times, it will be deemed as failed and the fee will not be refunded.

Note: 1. Necessary materials must be provided, and copies of required materials must be stamped with the official seal; otherwise the authentication will directly fail; 2. Please provide optional materials as much as possible, which will help you pass the merchant quickly and smoothly Certification; 3. Please send the above materials to the good product investment group. Postal code: 310099. 2. Pass the Wumingliangpin product certification Wumingliangpin entrusts a third-party certification agency to strictly control the product quality of Liangpin merchants. Goods that pass the review are given a unique certification mark, thereby enhancing consumer confidence and allowing consumers to buy with confidence. Product Certification Wumingliangpin Product Certification Instructions: 1. Comply with the category of Wumingliangpin product release (excluding food and health products, books and audiovisuals, virtual recharge, services, etc.); 2. The merchant’s product brand is not in the restricted brand reference catalog released by Wumingliangpin Medium; 3. Focus on reviewing the quality of non-branded products; 4. Counterfeiting, counterfeiting, or replacing brand products is strictly prohibited. 5. The products sold by BESTORE stores must also meet the business scope of the business license applied for. Note: "Reference Catalog of Wuming Liangpin Restricted Brands" "Wuming Liangpin Product Certification Standards and Fees" 3. Confirm acceptance of the "Wuming Liangpin Service Agreement", "Alipay Deduction Authorization Letter", "Alipay Points Service Agreement", "Credit Card Payment Service Agreement", "Liangpin Commitment", register as a Taobao user and open an Alipay account to use Alipay services . Four. Merchants join the "Consumer Protection Service's "7-Day No Reasons Returns and Exchanges" Service Rules"; the "Consumer Protection Service's "Lightning Shipping" Service Rules". 5. Wumingliangpin store must be a newly registered store on Taobao. If the merchant already has a Taobao store, the products sold in the newly opened store cannot be the same as those in the old store. 6. Contents of passing the opening review of Wumingliangpin: 1. If a non-corporate legal person operates a Wumingliangpin store, it is necessary to provide the company's "Authorization Letter" (with official seal) 2. The quality of store decoration 3. Pass the merchant certification 4. Pass the product certification (commodity There is no limit on the number of releases, but the products listed for sale must pass product certification) Taobao Market Store Taobao Market Store requires Taobao registered users to undergo real-name authentication to create a store for free. What is Taobao

One of the e-commerce models. The full name is Customer to Customer. Since the word "two" in English is the same as "to", it is also called C2C. It means consumers sell to each other. Typical representatives are eBay and Taobao. Taobao: Between Leadership and Pressure There is no doubt that Taobao’s leading position in the C2C field has yet to be shaken by anyone. However, Taobao also has to bear the heavy pressure brought by this lead. Between the lead and the pressure, Taobao is struggling to move forward. In China's C2C market, Taobao's market share exceeds 60%. If you are in a traditional industry, Taobao can sit back and relax.

However, in the rapidly changing Internet field, such advantages are not an insurmountable barrier. As early as May 2006, after the launch of Zhaocai Jinbao failed, Jack Ma realized that such a market position was not stable, and competitors might burst out with amazing energy and directly challenge Taobao's authority. In this way, being ahead becomes a pressure in itself. There are pursuers behind, and the road ahead is unclear again. No one tells you how to walk the road ahead. Every step you take becomes a cautious attempt. You may step into a vast world, or you may gain nothing. In the past year, Taobao has shown its courage in innovation. It acquired Koubei.com to launch classified information, vigorously expanded its brand mall, turned group buying into a channel, expanded its trading horizons to the world and launched a "global shopping" channel... It's hard to say how much direct benefit these attempts have brought to Taobao, but Taobao has learned what can and cannot be done. Relying on constant attempts, Taobao has maintained its leading position in small and small ways. For Taobao, there is another price for leading, which is huge capital investment. Regardless of whether Jack Ma's boasted investment of 2 billion is true, one irrefutable fact is that the financial pressure Taobao faces is becoming more and more obvious. Quietly, Taobao began to charge service fees for users who stayed in the brand/mall. However, the policy and resource tilt towards this part of the merchants, as well as the unconscious neglect of small merchants, made the free Taobao exist in name only. Obviously, free Taobao can no longer bear the huge financial pressure. Can Taobao choose to operate a Taobao store on behalf of others

It means that the Taobao store owner (market store and mall store) hands over the store's sales and customer service, decoration, optimization, through-train, marketing planning and other work links. It is managed by Taobao Company. After the professionals from the operating company conduct a qualification review of the store, they will adopt promotion and marketing methods suitable for the store and products without violating Taobao rules to effectively improve store traffic, conversion rate, comprehensive competitiveness of the platform, etc. . The service content generally includes 1. Online sales platform construction, market research/operation planning: determine the online sales brand positioning based on the brand and online consumer conditions, and formulate a three-phase plan. Project team formation: Wangying establishes a complete project team for each customer and assists the company in cultivating its own team. Settlement platform: Provide one-stop service for settling in high-traffic e-commerce platforms such as Taobao. Store design and decoration: Determine the design style according to brand positioning, and provide professional web design. Product placement on shelves: Upload product information to the online sales platform according to a certain template. Online store management standards: Establish online store regulations and standardize operation and management

2. Brand marketing and promotion. Soft article implantation: blogs, forums, and SNS soft advertisement implantation. Brand theme activity planning: launch regular theme activities and regularly participate in Taobao's fixed marketing activities. Marketing tool application: Taobao 123show, Taobao guest, video and other promotional tools. Circle marketing: The establishment of store SNS communities, such as independent sites for stores and consumers to interact (Taojianghu), product gang construction and maintenance, etc. SEM, SEO optimization: improve store click-through rate and conversion rate; store regular off-site promotion, etc. Advertising: Advertising plans to maximize resource benefits and effect tracking feedback to assist companies in promoting the use of marketing tools such as Taobao Express. Customer management: customer relationship management team and return visit mechanism. Channel control: Maintain online brand image, rectify online infringement and piracy

3. Product photography and art services Shooting positioning: A professional visual marketing team provides suggestions and confirms style needs with customers. Shooting planning: shooting method selection, model selection, makeup and matching, scene selection, and creative conception. Formal shooting: Professional models, indoor and outdoor shooting, tile shooting and other forms are available. There are two high-end studios in Hangzhou and Beijing. Post-image processing: color, proportion, structure adjustment; page finishing, adding design elements

4. Mall online store operation services Data analysis: statistical analysis of industry, brand, and store online sales data. Sales support: sales team formation, accurate sales and improvement feedback based on data support.

Software support: The online store data is connected with the company's order and inventory system to achieve synchronized management. Distribution platform construction: Distributor recruitment and contact, and distribution channel expansion. Logistics support: Provide logistics interfaces and provide training for customer logistics departments. Store management software: Use store management software for daily store operations and monitoring

5. In-depth e-commerce strategy report Corporate e-commerce overall plan: Tailor-made a complete set of e-commerce from platform construction to brand promotion for customers Solution, choose the best channel integration. Construction of an independent B2C platform: An independent B2C platform based on Taobao's underlying data but with an independent domain name, with transaction and payment functions. Internet promotion strategy consultation: overall brand promotion plan formulation and investment budget consultation. Internet standard guidance: There are many rules that need to be learned on the Internet platform to ensure the normal operation of the store. Wangying will provide senior platform operation standard coaching services. Client company’s team training: Help clients develop internal teams to enhance the company’s own e-commerce capabilities.