Where do novices become Tik Tok?

Where do novices become Tik Tok? Now is the era of self-media and the era of rapid development of information. In the era of traditional media, without Internet, people can only learn information from newspapers, magazines, radio and television. Let's share what the novice Tik Tok started with.

Where do novices start to do Tik Tok? 1 No.65438 +0: clear positioning.

The first step in doing Tik Tok is to define our own position, which is also an important link to determine the direction of our subsequent content creation. A good account positioning, it can help our account to quickly increase powder, quickly drain and quickly realize. The more accurate and vertical the account positioning is, the more accurate the fans are, the easier it is to cash in and the more accurate the traffic is. Having a vertical orientation will give others a reason to pay attention to you.

How to find a suitable registered permanent residence?

It depends on what you are interested in or what resources you have. If you are not good at anything, it is most important to find your own interests. You like cooking, cooking, home cooking, cakes, desserts and cold dishes.

Then it can be extended to chefs and food bloggers to share their elaborate food, which is a subdivision process. If you like food and love cooking, you should make a food account. Start with the basics and share the steps of cooking. Cooking steps are particularly detailed and easy to understand, and make your own personality.

Second: Register an account.

The registration method can be directly registered with the mobile phone number, and the unregistered mobile phone number will be automatically registered after verification. There are also four login methods: Today's headline login, QQ login, WeChat login and Weibo login. Complete the positioning, complete the registration, and start the number upgrade operation.

Third: Tik Tok raised the number.

According to your positioning, then search Tik Tok for videos of this kind of content, follow, like, comment and forward. Why do you need to do this? Because Tik Tok will label every user, if you like cute pets, then Tik Tok will automatically recommend videos of cute pets to you, and then you will often brush cute cats and dogs such as Hal and Bomei who tear down their homes every day.

Keeping the number is simple. What kind of Tik Tok do you want to be? You can go to Tik Tok to find anything. If you are located in the field of food, search for Tik Tok food and watch more cooking videos, and the system will automatically recommend you a bunch of food videos. Search peers first and give them attention and praise. By paying attention to peers, Tik Tok will push relevant videos to you in the video recommendation, you will read everything related to you, and you will also like and comment on those who receive rave reviews.

Step 4: Edit Information

Head image, name, introduction, background wall, gender and region, all of which should be filled in in detail. The style of your avatar should be determined according to the content you are positioning. For example, your video positioning is the content of food sharing, then your avatar can be a beautiful food picture, but Hui Ge suggests that you use your own image as your avatar, so fans will feel more real and trust you more. Of course, you can also customize your own pictures to look more professional.

Step 5: Publish the work.

The content should be unique and the form should be different. It is most important to have a good work first. The output of high-quality, creative and thoughtful works can grasp the user's psychology, arouse the user's * * * voice and easily attract fans.

The realization of Tik Tok basically depends on popularity and number of fans, flexible topic selection mechanism, stable updating mechanism and careful planning of content. There are two questions to consider: first, what content can make users learn, and second, whether it can satisfy users. Meet at least one point, and with the long-term release of content, a certain number of target users will be accumulated.

Where do novices start to do Tik Tok? 2. Get the pre-planning and make the basic layout.

No matter what platform you make, it is difficult to change it later if you don't plan well in the early stage. That is what we usually say, the first step is wrong, and then it is wrong. Before we start to do Tik Tok, we should lay the following foundation.

1, do a good job of account positioning.

Why do you want to be customer orientation? Just like you want to tell your audience what you do and what they can get from you.

You need to choose a field according to your interest or expertise in technology, such as food, cars, etc. And do a good job of positioning, which can greatly enhance the weight of your account.

After determining your own field, every time you publish a work, you must only publish content works in this field. You can't say that you will deliver meals today, travel tomorrow and exercise the day after tomorrow. This will directly affect the verticality of your account, and your audience will be more and more confused about what you do. Then the system won't know what you want to do, and will gradually reduce the recommendation to you.

Summary: Choose a suitable field according to your own interests and specialties, and insist on publishing only in this field.

2. Basic settings

After the domain name is selected, we can start to register the account. Maybe many people register their accounts first, and then choose creative fields. Why not? Everyone will know when they do it.

After dialing the number, we need to do some packaging, which can be understood as the initial setting of the account, including taking a name related to your field, making an avatar that you think will attract your popularity, as well as personal information, header settings and so on.

Finally, don't forget to do real-name authentication. If you want to do something down-to-earth and have a very good plan, then I suggest you complete the real-name authentication first, which will enhance your weight.

A friend said that it would take a while to see the effect before real name. If it doesn't work, change the number and start all over again. In this case, is it a bit speculative? Everyone can understand for themselves. No matter what platform, it is guided by high-quality content.

Summary: register your account, do a good job in basic settings, and also do a good job in real-name authentication.

Step 3 increase the number

What is the reproductive number? Simple understanding is to let the system know you. If the system is unfamiliar with you and you don't know what you do, you may not be able to calculate more traffic for you. Leaving a number is to label your account.

Pay attention to colleagues in several related fields, look at their works and repeat the previous operations.

Thirdly, you can watch live accounts in related fields every day, and 30 minutes a day is enough.

Summary: Spend some time reading the works of peers every day for a week.

These are the actions that need to be done in the early stage. At the same time, we need to pay attention to the following:

(1). It is best to register an account with your own mobile phone number and avoid logging in with an account of a third-party platform;

(2). Make sure that your device does not use other accounts, that is, one phone number is guaranteed;

(3) During the registration period, don't brush the works too fast, just brush a work in the same field and watch it (broadcast rate);

Where do novices start to do Tik Tok? 3. How to play in Tik Tok?

The video of vibrato short video is very short. Ordinary video limit 15 second. /kloc-it's not easy to make one thing clear in 0/5 second.

The most important thing is that when the user sees your video, you only have 3-4 seconds to keep the user and let him watch your video, otherwise he will brush it away immediately if he is not interested, even if there is wonderful content behind you, he will not see it.

In other words, if you want your vibrato video to catch fire, the first 4 seconds of any short video you shoot are very important, and there must be an eye-catching point during this time.

After analyzing the routines of many vibrato short videos, I found that many vibrato short videos are different from writing articles in form:

1, write an article: cause-process-result, bring readers into the story step by step, and let readers follow the story according to the timeline.

2, vibrato short video: result-cause-process, and this result must be unconventional thinking, for example:

Suppose you shoot a story about diaosi's counterattack. The normal narrative way is that you are penniless at first, then you start to work hard, and then you drive a sports car to the peak of your life.

However, this method is hard to catch fire in Tik Tok, because as soon as you open the video and see an ordinary diaosi, you are not interested in brushing it off immediately.

Then Tik Tok shot in turn. From the beginning, she was a beautiful woman in a sports car, retaining customers with attractive things. Then, before shooting, the protagonist struggled hard and succeeded, and finally found that the original sports car beauty was just a dream.

If you shoot Tik Tok like this, you can catch the user's eye from the beginning and keep customers with sports cars, which are rare in daily life.

Therefore, if you want to make a sensation when playing Tik Tok, you should set an explosion point at the beginning of the video to let users see things that are rare in daily life, and then go back and tell stories.

Second, how can Tik Tok fire?

Many people think that the person who filmed the Tik Tok fire was shot because of an explosive video.

We often see this phenomenon. When a person usually plays Tik Tok's works, only thousands or even hundreds of people like it. Suddenly an explosive video appeared, even pushed to above the fold. This video was instantly praised by millions, and then became popular, and fans soared.

Everyone thinks it's because of luck, or the quality of this vibrato video is very high. These statements have some truth, but they are not decisive.

You know, on any platform, including Tik Tok, your business strategy is very important. It's not just taking an explosive video and then getting angry.

The operation strategy is long-term. Making short videos in this way may not have any effect at first, and few people will watch a video. However, if we continue to operate according to this strategy, there will always be explosive videos.

A good operation strategy needs to keep the quality of works at all times. No matter how many fans you have at the beginning, you should carefully operate Tik Tok from the beginning, so there will always be video explosions. Whether you say it's good luck or you say it's of high quality, the early accumulation is very important.

Tik Tok has an explosion video. Maybe you only have 1000 powder and an explosion in front of you. As a result, the powder rose to 65438+ million powder; Most people will think that this explosion video created 99% powder.

In fact, without the previous 99% accumulation, your 1% explosive video may not appear at all.

In the process of Tik Tok's operation, the early 1000 fans are very important. They are your first traffic pool. If your video is well shot and fans are willing to open more fans to help you like it, then your video can enter a larger traffic pool.

The beginning is the most important thing, just like making a video. There must be an explosion at the beginning. The same is true for operating fans. Although there were few fans at the beginning, whether you can play Tik Tok depends on them.

It's easier said than done. How can Tik Tok be popular? Let your former 1000 fans like you more and more, and like to chase your videos more and more. As long as the first fans are well maintained, they will be popular.

Third, two dimensions of Tik Tok management.

The content of vibrato short video is mainly presented in two forms, one is video and the other is music, so music is also very important.

I heard an operator with millions of fans in Tik Tok say, just shoot Tik Tok TOP5 music, as long as the video quality is guaranteed, the effect will not be bad.

If you have played Tik Tok, you know that when you hear some music, you can predict that there must be something interesting behind you, and it must be something to do; This kind of music actually played a foreshadowing role.

The most important thing is to keep the customer immediately at the beginning of the video, attract the attention of fans with music, and make him willing to stay and watch the video behind.

The second is the video itself. What kind of video to shoot is believed to be a question that most people are exploring. This link actually needs to solve two points.

First, positioning

Playing Tik Tok can't be successful for a long time without positioning. You can only shoot one east and one west, which will give fans a bad impression. All the videos are irrelevant and can't reflect your personality as a Tik Tok IP.

Positioning, in a sense, is a tonality of your IP in Tik Tok. When people see you, they will know what your video is like, whether it is commercial, funny or inspirational.

If you don't have a clear positioning, fans will easily forget you. Even if you once had a popular video, there was no clear positioning in the later period, so the participation of fans declined.

At the beginning, you have to decide which field you want to position yourself in, such as making a commercial Tik Tok IP, then everything you share must be related to business, so that fans will have a clear overall impression.

Second, materials.

Most people may not dare to say this, but it is really a shortcut to run fans. What I want to share with you is that 99% of the materials are actually prepared by others.

Take the operation of Tik Tok's commercial intellectual property as an example. Many Tik Tok people are talking about entrepreneurship, business ideas and business models.

In fact, what they say is basically a cliche. You may have seen something like this in Zhihu, you may have seen it on the official WeChat account, and you may have seen it in today's headlines.

Why do others have so many things to shoot every day? Because others decided what to shoot from the beginning. What was originally expressed in words, I recorded a short video of Tik Tok, which is actually a new way of content creation.

In any field, there are a lot of materials. I selected 365 popular materials, remake them into short videos and upload them to Tik Tok. This process is not simply copying, but providing content and value, which is simpler than setting up a stall.

A material can be popular on the platform of the official WeChat account Ozawa Huangzong, so it can also be popular on Tik Tok. As long as you find a suitable shooting method, you can shoot continuously.

To put it bluntly, the secret of Tik Tok's popularity is actually to export good content for a long time. Back to our original question, it is not easy for Tik Tok to play a good game overnight.

Tik Tok's operation has a clear positioning. With a large number of materials that can be used for reference, it can be achieved through persistent output. The operation of a platform is to be prepared from the beginning and move forward clearly.