Do I insist on Taobao operation in a small company?

Hello, everyone, I'm Lao Shen, an artist from Taobao. You are really a novice. You are lucky to have such a working situation, but you may have no future in this company, or you may close down soon.

First: you don't know anything. The boss is trying to make mistakes. This is the best chance to see your title. I thought you were an expert. After reading your instructions carefully, I found that you are a novice who knows nothing and doesn't even know what the operation is for. Luckily, you met this company. Fortunately, the boss is willing to try and make mistakes on you. Now we don't think about whether the boss's trial and error is worth it, but at least you can get in touch with all aspects of the online store. These are very necessary for an operation. It's really good for you.

Second: since the boss doesn't understand, your work will have no direction, and you may run into a wall one day and let you do everything. Then you should arrange your own time, make plans, what to do every day, what kind of people you need to recruit and what kind of team you need to form. At present, you must work hard in this respect. If the boss doesn't understand and you don't know how to start, then the next job is an idiot, and maybe one day you won't have the courage and confidence to do it. Doing business is equivalent to making an overall plan, organizing everyone together and trying to make the store work. This requires a detailed work plan and timetable, and you do have such an opportunity. Never do it blindly, and then hit a wall for no reason.

Third: now it is data operation, and the core competition is content, but what you are doing now still stays three years ago. I insist on one point: one year's awesome operation, technology accounts for 1 point, strategy for 5 points, and teamwork for 4 points. Simply put, it's awesome operation, and he will definitely play strategy. Whether it is operation or art design, technology is interlinked, and it is impossible to have infinitely powerful homogeneous products and the same target group. If you want to get more orders, you need more strategies to kill your opponents on the Taobao platform with limited traffic. With a good method, with the cooperation of the team, you can easily get rid of your opponents and get better ranking and exposure. As far as the operation position is concerned, you are still in contact with it three years ago. You must realize that it is a data-based operation now. How to choose money, how to typeset and how to draw pictures are all determined by data. You must know how to analyze and summarize data, instead of spending too much time on customer service and planning, which is meaningless.

From my point of view, I hope you can understand that you have a good opportunity at present, but only if you are a good coordinator, not technically or in the store itself. If you don't change, then you have no future in this company, and there is no need to stick to it.

People who make me miserable will make me strong.

Friend, if you consider developing in the direction of e-commerce in the later stage, I suggest you stick to it here.

It is best to be in a company for more than 3 years. After you persist, you will find that you have gained a lot in e-commerce. After all, you are here, exposed to e-commerce related positions, and have a salary income, that is, you earn a salary while groping.

If the subject is considering whether to stay or not, it is very important to know what mentality he should use to stay in the company and what attitude he should use to work.

Mentality 1: Give priority to self-accumulated experience, supplemented by how much salary you can earn at this stage. After all, as the subject said, it is a small company, and no one can impart experience to you. More often, you need to explore by yourself and find a channel for self-study.

Mentality 2: the subject holds the mentality of making the company bigger and stronger, regards the present work as his own career, and will be the veteran and hero of the company in the future. This is very difficult. It has something to do with our own efforts and some external conditions.

The topic owner also said that this is a small company, and it really takes a lot of effort to grow bigger.

Suggestion to the subject: If you consider tying the e-commerce industry in the future, stay in this company. As long as you stay, ask yourself every day, "How much have I improved today?" Better not. I finally got off work. How much did I earn today?

I am Lao Xia, an uncle roaming the Internet, sharing my experience and knowledge in workplace planning, e-commerce operation, logical thinking, global marketing planning and team management.

According to your description, it is not difficult to understand your confusion.

Doing Taobao operation in a small company involves a large scope and requires great efforts, but the company also promises to give certain benefits, including dividends.

My personal advice is not to give up and stick to it. I think sticking to the operation will bring you greater advantages in the future.

At the earliest time, Lao Xia worked as a customer service worker in a small company of four people, and worked for 1 year (with annual sales of about 20 million). From pre-sales customer service, after-sales customer service, packaging, operation planning, activity operation, through train driver, it covers all skills about operation, and the growth rate is directly proportional to the pressure.

So I learned a lot of basic knowledge and skills of operation, as well as my signature at that time.

If you do everything possible with your heart, you will get everything without your heart.

Staying in a small company and insisting on Taobao operation is not only a way to live up to your boss's trust, but also a way for you to learn and grow.

We can regard it as a rare training opportunity, study hard the knowledge needed for various operations and improve our abilities in all aspects.

In the initial stage of operation, various situations will inevitably occur.

However, consider it your attempt to gradually accumulate operational experience.

I believe that after a period of practice, you will skillfully operate Taobao and create greater value.

After that, if you choose to leave your job, you will have mastered all kinds of skills, filled a gap in your resume and laid a good foundation for your future career.

Primitive accumulation is the most basic step for future success, which is very important.

Compared with big companies, big companies will have many things that small companies can't give, which is an indisputable fact.

But in fact, it may not provide too superior conditions or a particularly suitable environment for exercise.

However, if you adjust your mentality and look at the benefits of staying in a small company from another angle, you will accumulate rich experience for your own Taobao operation.

Operate independently, work hard, study hard and do your own business well.

This improvement in ability and mentality may not directly bring considerable material wealth.

But if you choose to enter a big company in the future, it will also be a very valuable asset.

Taobao operation is a career that needs to be accumulated.

Whether it is the accumulation of strength and experience, or the understanding of users, the accumulation of data sensitivity.

How to do a good job in Taobao operation, in addition to accumulation, there are actually some dry goods and skills.

To do a good job in Taobao operation, we must always focus on three key tasks: innovation, retention and revenue operation.

The workflow of operation is to make a plan from the analysis of the current form, stage and core data of the product.

Decompose the operation strategy into objectives, strive for and allocate internal and external resources, and formulate specific work plans.

The most important thing is the operative part. At this time, specific operational means (copywriting, activities, event dissemination, user maintenance, etc.) are needed. ) achieve the goal according to the work plan.

As mentioned in the article, the importance of accumulation, Taobao operation is not achieved overnight.

But a continuous and long accumulation process.

Complete operation also includes analysis and summary, collecting analysis data and user feedback, evaluating current work results, finding potential problems and needs, and substituting them into a new round of operation.

These are some personal opinions and operational opinions.

The specific choice is still in your own hands, I hope it will help you.

Personally, I suggest you stay and stick to it for a while. My personal experience in e-commerce operation and promotion for about 7 years was the same as yours at first. I didn't interview for operation at that time, but my boss thought I could train to do operation, and then I walked out of this operation road by watching the video tutorial of Taobao University on the Internet and learning and practicing bit by bit. Two years later, in Guangzhou (20 13), I just went to Guangzhou to run a Tmall store that makes high-end women's shoes. At that time, the monthly salary was about 8 k.

What I mean by this is that Taobao or e-commerce is worth learning. For example, as you said, 3K's salary has a commission. Think about it, the moment when you get a commission after you make achievements is the coolest, and that is the embodiment of your own value. Nothing is more proud than earning money through your own efforts, which means that you have grown up and learned skills and experience. When you have these things, your boss will see them and give you a raise. As the e-commerce competition is so fierce now, it is very rare for a boss to be willing to train you. You have learned to master the various processes of Taobao, and you can try the job opportunities of Ali (Taobao Tmall Alibaba), JD.COM, Pinduoduo and other e-commerce platforms in the future.

Let's talk about how to do this Taobao shop well. You analyze the current competitiveness of this store from the dimensions of products, product prices and store status. For beginners, it is really difficult for a person to do operations, customer service, planning, copywriting and art design, but these are the beginning. As long as the product is put on, the daily decoration is almost done, and the rest of the time can be used to think about how to operate, how to promote and how to do activities. Don't mess around, have a direction. I think this is the whole process. 1 First of all, do a good job in the store foundation, 2 ensure that your model is transformed into key promotion and optimization on the road of operation and promotion, and 3 publicly report the activities if conditions permit. Taobao shop traffic is the most important thing now. Don't talk about traffic. Conditional video main picture, live broadcast.

Don't always want to have that kind of high-paying and easy job, it doesn't exist. I think those who have a fixed salary and are not challenged have no future. Do those things every day … Taobao can exercise people and learn a lot. If nothing else, if you master the pay through train and drilling exhibition, you will not worry about finding a job.

The above views on people are for reference only. How to choose a specific person?

If someone takes it, you can follow it, because you can learn a lot. If you rely on yourself, you might as well start your own business. At least I did. I earned it myself.

I started doing e-commerce six years ago, and I did it blindly. I lost more than one million dollars when I entered the product. I understand a lot in retrospect, but I gave up because of economic problems. Now I am also a small company with little investment. The disadvantage of a small company is that the boss only looks at the investment output and nothing else. For example, you sent a 100 through train today. But this is basically impossible. The new shelves need to measure styles, money, and maps, and then make a basic sales evaluation, and then formally promote them. These are all upfront investments. If your current boss looks at the investment every day in the early stage and has no feeling about the amount of money, I suggest you change places. If your boss knows something about Taobao, he is willing to spend more time and energy to lay the foundation in the early stage. I suggest that you can work in such a small company first, so that you can grow faster.

Seeing your question reminds me of myself 10 years ago. At that time, my classmates and I stayed in Shanghai for a month and couldn't find an ideal job. In the end, I really can't find an e-commerce company to do it. Because I have no money, that company is in charge of food and wants to give a mouth to eat. I didn't expect that I stepped into the ideal door. It turns out that e-commerce is so promising.

Facing the problem you described, I want to say that you are very lucky. You should cherish this popular opportunity!

First, you have no operating experience, and the company is willing to train you and give you a chance to try and make mistakes. This is something that few companies are willing to do, because training people requires a lot of financial and material resources, and there is no guarantee that you will not change jobs after you finish your studies.

Second, the company provides you with an all-round exercise platform. The important links involved in e-commerce allow you to exercise yourself and quickly master all the important links in e-commerce operation. To judge whether a platform is good or not, the key is to see whether you can learn something from this platform and improve yourself, not the vested interests in front of you.

Third, don't choose comfort at the age of struggle. Whether you work hard or tired. As long as the work is meaningful and valuable, it is worth working hard, because there is not much time left for you to struggle, and you can't imagine that people who are better than you pay more than you.

Fourth, work is for yourself. You can exercise your work skills and improve your ability to survive at work. Every improvement of your technical ability is the weight of your promotion and salary increase. The experience you have accumulated in your work is all your own. It's up to you to decide whether it's an experience with high gold content or a general texture.

Fifth, we should have a grateful heart and work hard. The company pays you to train you. You learn skills and grow. Just think about it and be happy. Hard work is not only to repay the company's training, but more importantly to grow faster!

Can persist.

Think of it as a learning process. In a small company, one person can support three people, and there are many aspects that can be exercised, laying the foundation for doing it yourself in the future.

In large companies, although systematic learning is acceptable, the division of posts is too fine, and only one module can be mastered, which will gradually lose its competitiveness with the growth of age.

I have encountered this thing before, and it still depends on whether I like the e-commerce industry and whether I can engage in this industry for a long time.

As a person who has been operating e-commerce for 10 years, let's talk about some of my feelings.

1, which is the characteristic of small companies.

All small companies are the same. I hope one person can be used by 10 people. Small companies have few sources of income and must rely on everyone's efforts to maintain it. Your company is definitely not specialized in e-commerce or has no special e-commerce department, so it will let you do all the e-commerce work.

The advantage of a small company is that it can improve the individual's ability to resist pressure and master the ability to use various tools. No one can take you, you can only learn tools by yourself. It is better to teach others than to teach yourself.

The disadvantage of small companies is that there are no professionals to take care of them. Right or wrong depends entirely on luck. When I first entered e-commerce, I was also in a small company, and almost all the work was done by myself. If you want to make great progress, you must learn to keep learning and improve your ability.

2, can be engaged in for a long time.

If you can engage in the e-commerce industry for a long time, you are interested in it. Low wages are not a problem. Temporary low salary is to cultivate your higher business ability. If you want to be a leader in this field, you must learn from your predecessors. Only by learning from other people's experience can we make great progress. If you work hard blindly and don't know if what you are doing is right or wrong, there will be no result in the end, only a waste of time.

If you are not only engaged in the e-commerce industry for a long time, then you should choose your favorite industry to do it. Interest is the driving force for your future money. I was paid 3000 a month. I don't like it very much. Why am I confused? Sometimes I give up to choose a better result.

Therefore, everything depends on your own interest, and the result can only be produced by interest. The best way to shorten the time for you to get results is to learn from other people's experience.

This is a common problem of social job seekers. They don't want to do trivial work, do not want to do too tired work, and can't do high-functional work. They just want to get a better salary from their peers. Do you want to find a beautiful secretary and a special car to pick you up?

I really want to throw a cold water on it: when your ability can't support your ambition, the only thing you can do is to learn, improve, accumulate, precipitate, be diligent and pragmatic.

In 2002, I graduated from a special school and joined a company in charge of Yi Bei's foreign trade. From taking photos to putting on shelves, 50-60 models a day; Then send an email to make a document; Then plan activities for promotion; Then go to the factory and take the goods back to the warehouse for packaging. At that time, the salary was 400 yuan+commission, and you were much happier than me!

It is precisely because I have had such a hard and painful experience in a small company that I know every link of e-commerce like the back of my hand. When Taobao came out later, I got started quickly without exception, because the principle and operation of the e-commerce platform are basically the same.

It took me four years to change from a skilled employee to a small manager, then from a small manager to a big housekeeper, and then from a housekeeper to a company vice president. Then I jumped from this company to a "quasi-listed company", worked for another four years, and then started a business.

After starting a business, these personal experiences made me very convenient. I don't lack contacts or resources. Earned more than one million in the first year, three million in the second year, copied two or three companies in the third year, retired from front-line management in the fourth year, became a shopkeeper of cutting in the fifth year, and this year is the sixth year. ...

Young man, don't be impetuous. Everyone's success is inevitable, not accidental.

You will never earn more money than you know, even if you are lucky enough to earn this money, you will lose money on your own; In this society, there are thousands of ways to harvest your IQ and wealth; Until, until the balance!

So I see many people clamoring for starting a business and catching shadows, but few people ask themselves: Why should I? With a cavity of blood?

Without skills, learn more, do more and think more; Without contacts and resources, communicate more and accumulate more from the workplace, laying the foundation for future entrepreneurship.

I always believe that every boss's heart is like a mirror, and he will never mistreat a hardworking, diligent and loyal employee. Because that's what I am.

I have worked for nearly 12 years, and I have only served four companies, the first one is Tomson Bianjian, the second one is Royal Clay Workshop, the third one is Battlefield Jeep, and the fourth one is Disney. Every family is growing up diligently; Later, when I started my business, every boss contributed to help me. This experience is enough for me to blow for a lifetime!