What is behind the kindness of Hongxing Hongxing Erke?

Behind Red Star's charity, it has something to do with Red Star's boss, Wu, who has always had feelings of home and country. He once said, "The fate of an enterprise is closely linked to the fate of a country, because only a country has a home, and only when the country is strong will our enterprise be strong." I have to say that patriotism is not only a slogan, but also a national enterprise, the red star Hongxing Erke.

It is understood that in the 2008 Wenchuan earthquake, Red Star Hongxing Erke donated 6 million yuan and a large amount of materials for earthquake relief; 2065438+May 2008, despite a huge loss of 298 million yuan, Hongxing Erke still donated clothes worth 60 million yuan to improve the living conditions of poor disabled people and their families. During the COVID-19 epidemic in June, 20021year, Hongxing Hongxing Erke donated about100000 yuan of materials, including masks, disinfectant and winter clothes, to help control the epidemic.

Netizen live broadcast room supports Red Star Hongxing Erke

At 5: 45pm on July 2 1, Red Star Hongxing Erke announced the disaster area through Guan Wei, and donated 50 million yuan of materials through Zhengzhou Charity Federation and One Foundation to help the disaster area in Henan. At 4: 46 pm the next day, its release Weibo said that the first batch of materials had arrived.

The news caught the attention of netizens. As of press time on 23rd, the number of likes of Article 1 Weibo was as high as 8.45 million. The night before yesterday (22nd), the topic "Red Star Hongxing Erke Weibo comments so sad" ranked first in Weibo's hot search.

Some netizens left a message under this top Weibo saying, "The next pair of sports shoes must be bought by Red Star Hongxing Erke, and the conscience enterprise will definitely support it. I just sent a circle of friends to promote it. " The comment with the highest number of praises is "I feel that you are going out of business and have donated so much."

That night, the live broadcast room, the official live broadcast of Tik Tok and Taobao, was instantly overcrowded. According to the professional version of Flying Melon data, as of the 23rd press release, 64,000 items have been sold in the official live broadcast room of Tik Tok platform Red Star Hongxing Erke, with a sales volume of 9010.6 million yuan. The official flagship store of Red Star Hongxing Erke played the product list at Tik Tok Station and once rushed to the second place.

In the official flagship store of Diantao Red Star Hongxing Erke, as many as 1 159700 people are online at the same time. Although the anchor in the live broadcast room constantly reminds netizens that "rational consumption needs to be bought again." But netizens are still crazy about swiping the screen "Quick replenishment!" "Support replenishment" and so on.

That night, Red Star Hongxing Erke Guan Wei also took a screenshot of the hot search and laughed at himself. "Finally, the hot search came." Netizens commented that "I bought a lot today" and "I have placed an order, give it to me". Another netizen cheered, "You don't need to invite traffic stars, it's enough to win popularity and be a good brand." Some netizens left a message blessing: "Your good luck is behind."