How to design a good-looking poster font? What are the ways to choose fonts for poster design?

What are the skills of font design in poster design? How to design fonts in poster design? Pay attention to font design in poster design! Fonts are widely used in graphic design, including almost all the titles and words of visual communication works. With the continuous development of computer fonts, computer fonts are more and more abundant, which provides designers with more choices, but it also leads to fewer and fewer designers who are good at font design. So how to design the font of poster design is the best? Let's take a look at the advanced skills of font design in poster design summarized by predecessors. First, the precautions for font design in poster design (1) The standard text modeling should be integrated with the logo modeling. Standard characters and signs are closely related entities with different functions. The position and combination between them should be coordinated, balanced and unified, which can not only have aesthetic feeling, but also clearly convey corporate culture and business philosophy. (2) The modeling of standard characters should be able to show the unique enterprise nature and commodity characteristics. The names of enterprises or products with standard characters are personalized, forming vivid symbols and expressing rich contents. Design experts have found that "fonts made of thin lines" are easily associated with fiber products, perfumes and cosmetics. "Smooth fonts" are easily associated with soap, cakes and sweets. "Corner font" is easily associated with machinery and industrial supplies. Different fonts can not only make the standard Chinese characters show the individuality of goods, but also show the characteristics of enterprises or goods better after the standard Chinese characters are endowed with symbols, hints, echoes and other modeling factors. (3) The design of standard characters should be consistent with the corporate image strategy. When implementing CI strategy, many companies may keep the original standard characters or make only a few improvements to make them conform to the corporate image strategy. This is often because the standardized words of enterprises have been recognized by the public after long-term dissemination and use. If it changes suddenly, consumers will be at a loss. Therefore, many enterprises choose the design strategy of gradual and continuous improvement. Second, the advanced skills of font design in poster design 1, tilt the tail, but keep the balance and rhythm of the whole font combination, such as real estate and supermarket promotional advertisements. 2, the construction of fonts and strokes of public facilities, so that fonts with common strokes to form a sense of integrity. Like 3. Perform partial tattoo surgery on fonts, such as the fonts of world without thieves movie posters. 4. Combining the emotions to be expressed and the atmosphere to be rendered in the advertisement, personalized font design can be combined with graphics. For example, a girl movie poster uses tape to set the whole font. 5. Casual handwriting and skewed fonts, such as those in the QQ show, make people feel cute and relaxed. 6, the font of calligraphy strokes, usually you can use a dry pen to draw a few strokes on rice paper and scan them into the computer for later use. 7. The main rule of font size, rhythm and prosody combination and fine widgets is to make the font a note, so that people who see it seem to hear it. If you have time, study the relationship between design and music creation. 8. Irrational graffiti, ugly to the extreme, library to the extreme, but only if the font can be recognized. 9. Small circle design 10. What are the methods to choose fonts for orthodox poster design? 1, men's product poster

If the promotional items in the poster design are aimed at male customers, then the copy should express the meaning of tenacity, sunshine, strength, stability and atmosphere. Usually designers will choose a thicker font as the title, and the text effect is rough and atmospheric, which can better reflect the characteristics and charm of men.

2. Posters of women's products

Posters of women's products, whether in color matching or core image, usually have obvious female traces. Therefore, in order to make the effect uniform, you can choose exquisite and slender. It is suggested that the text color should be consistent with the background color or the core image color, which can not only keep the page tone consistent, but also clearly express the marketing intention.

3. Children's product poster

In posters of children's products, the title text is usually rounded, full of childlike visual effects, and usually thick, so it is very easy to attract the attention of the audience when used as a title.

4. Posters of expensive products

If the advertising products are high-end and expensive, designers can choose slim fonts for the words in the copy, which are beautiful and clean, so as to better show the characteristics of the advertising products.

5. Festival promotional posters.

Festival posters are usually used for specific festivals. In order to stand out from many promotional advertisements, the title of copywriting usually chooses a thicker font to attract consumers' attention. The optimization of font space is basically to adjust the distance between words, so that the distance between fonts is quite uniform, which will appear neat and orderly.

How to design the poster font? Usually when designing poster fonts, many novices don't know what fonts to use, and they are always confused in the vast amount of fonts. In fact, fonts also have personality and feelings. Today I will tell you how to design fonts according to different poster styles. Posters of men's wear, outdoor clothes, outdoor men's shoes and other men's goods all need more masculine and tough fonts. Therefore, it is suggested that when designing fonts, some fonts with masculine, tough, rough and other male symbols should be selected, such as Founder Black, Mona Super Black, and Word Workshop Black. The font is heavy and powerful. Poster font design of women's goods such as women's clothes and accessories. , all need soft, slender and delicate fonts, so when designing fonts, we should also choose some slender and soft fonts, such as Founder Yue black slender body, sharp line simplified body, Founder Lanting ultra-fine black body and so on. The poster font design of children's wear, children's toys and other children's products needs some lively and playful fonts, such as Korean art doll body, chalk font, Korean art wheat font and so on. For example, some cotton and linen costumes like to use this kind of fonts, mainly including some handwriting pens, word-making workshops and love letters. When we design some ancient Chinese and Chinese fonts, we often use some calligraphy fonts, especially some game interfaces, which are very domineering and artistic. There are mainly Japanese brush, Yuwen brush, Ye Yougen brush font and so on. The best font structure design combined with some strokes will make the font design feel stronger. Some international brands, we always feel that their designs are good, which is of course related to the choice of fonts. Font design choices are simple and neat fonts, such as fine song style and fine black.