Why are * * * happy to see bicycles close down one after another?

Recently, more and more bicycles have closed down one after another, and the deposits of a large number of users have not been returned. Why have so many bicycles closed down recently? First of all, the threshold for cycling in this industry is too low and there is no technical content. In other words, bicycles in 200 yuan can be enjoyed * * *, and mobike with a price of 5,000 yuan can also be enjoyed * * *. A bicycle with a price of 200 yuan has no technical content, and even a bicycle can be used with a lock. The low industry threshold has caused a large number of speculators to enter this industry.

Secondly, it is precisely because of the low technical threshold of this industry and the high cost of adding bicycles that this industry is driven by capital. Whoever has money can produce more bicycles and occupy more markets. At this stage, capital will only flow to the head enterprises, because the bankruptcy risk of enterprises other than the top ones is too high, so more resources and capital will flow to OFO and mobike, and it is basically difficult for other bicycles to get money to continue to expand the market, and then exist under the market expansion of OFO and mobike.

The important thing is that many companies have entered the bicycle industry, and they are completely hot-headed. They have no market research and experience. They just watched the industry become popular, and then went to join in the fun. There are also companies that put a lot of bicycles in the mountain city of Chongqing. As far as I know, many people in Chongqing can't ride bicycles, and there are too many slopes. How can they ride bicycles? Poor financing ability, no follow-up financial support, the existing market has been eroded, and its own strategic problems have led to the successive closure of * * * bicycles.

Author: Xi Xiaoqiao

WeChat official account: Xi Xiaoqiao (ID: ID: xixiao2017) is an official WeChat account with dry goods.