Why is Switzerland called the kingdom of watches?

Switzerland is a "watch kingdom". There is a famous "flower clock" in Geneva, and a "bell tower" tens of meters high in Bern, the capital. Various brands of watches are displayed in tourist souvenir shops, and watches are the most frequently advertised. People say, "You don't have to wear a watch in Switzerland, you can look at the time anywhere."

Swiss watches are imported.

/kloc-in the 0 th and 6 th centuries, religious reforms took place in Europe. /kloc-at the end of 0/6, a group of French Christians who followed Calvin's Protestantism came to Switzerland to escape the domestic pursuit. Most of them are clock workers and craftsmen, who brought the technology of clock manufacturing and gradually formed a Swiss clock manufacturing belt from Geneva in the south to Basel in the north in southwest Switzerland.

In the early days, pocket watches produced in Switzerland were mostly hand-made, mainly to show the identity and status of the owner, which had a strong decorative function.

The industrial revolution in Europe promoted the development of Swiss watch industry. Swiss watch manufacturers continue to carry out technological innovation, improve mechanization and automation capabilities, and the scale of enterprises has also developed from family workshops to mass production. /kloc-in the 0/9th century, Swiss watch production accounted for 2/3 of the world's total output.

The Swiss invented the watch "balancer" (balance spring), the first double-pointer watch, the "tourbillon" to avoid errors in different positions of the watch, and the perpetual calendar to show the changes of the year, month and day, making it a pioneer in the world watch industry. At the beginning of the 20th century, the Swiss also made the world's first "watch". According to customers' requirements, they organically combined the functions of timer, timer, calendar and automatic winding to produce a "Swiss-made watch" with superior performance, which won the world reputation.

Stick to the rules and risk losing its dominant position.

The Swiss took the lead in developing quartz watches and ultra-thin liquid crystal watches, but they stuck to the tradition of mechanical watches and did not put a large number of new technology products on the market in time. In the 1970s, Japanese and Hong Kong watch manufacturers seized the opportunity to produce a large number of quartz watches with low price, various shapes and no winding, which brought great impact to Swiss watch enterprises. In the early 1980s, the Swiss watch industry integrated enterprises and launched Swatch fashion watches, which rekindled the hope of the Swiss watch industry. In just 20 years, "Swatch" has become a world-famous brand, with a sales volume of 300 million pieces, setting a world watch sales record.

The appearance of "Swatch" led to the revival of Swiss mechanical watches. The old brand's high-end mechanical watches, with classic and generous appearance, integrate calendar, timer and other practical functions into one, and become the collection of nostalgic people.