Can you tell me about the promotion method of the activity?

Today, let's talk about online activity planning. All partners who have done operations know that event planning is one of the core tasks of operations.

First, the preliminary preparation

The preliminary preparation is mainly shared from the aspects of insight into user needs, activity theme, activity objectives, activity selling points, activity rules, product selection, activity cycle, budget and effect estimation, and publicity channels.

Among them, the selling point of the activity is the core of the whole activity, and it is also an important factor to determine the final effect of the activity; Product selection and channel promotion follow products and channels in the four elements of operation. The purpose of doing activities is to explore and upgrade the transformation of new and old users through the use of core selling points and superior commodities and channels, and finally achieve the purpose of innovation and secondary transformation.

1. Insight into user needs

Understanding user needs is the first step in activity planning. What are the needs of users at this stage? Why are there these needs? List and analyze one by one.

2. Activity theme

The theme of the activity is generally determined according to the annual activity plan, such as traditional holidays, western festivals and industry-created festivals throughout the year.

Generally speaking, the theme of the activity should not be too long, and it should be concise, relevant, novel and unique.

The theme of the activity should be accompanied by a subtitle or core selling point to set off the significance of the theme and let the users participating in the activity know the core selling point of the activity in a short time.