Some brands do a good job in the promotional copy of sports shoes. Can you share it?

Personally, I think Li Ning's new propaganda copy of Animal Runner is worth sharing. Li Ning's new running shoes for animals divide the living habits of four kinds of animals into four kinds of running habits, and launch corresponding running shoes. Let's take a concrete look at which animals combine human running habits:

The first group of posters

1. Cold and withdrawn, proud and fond of fun running, walking lightly in the clouds-I run cats.

2. I was born with a big brain hole and don't slide. The most beautiful woman on the runway-I am a fox runner.

I'm not wild, I just love running. I am a leopard, a wind chaser, in Don't forget your creative thinking.

4. Fight, go forward, axe, cut through thorns, an outstanding representative of the stability department-I am a horse racer.

The second group of posters

1. The cat is a runner.

Cat's paw is a silent weapon when approaching prey, and it is an air cushion when jumping and running, just like Li Ningyun LITE technology of Qingyun, which can effectively cushion the impact and is more light and comfortable.

-light cloud, every time you run, you are as light as a cat.

2. Fox Runner

Li Ning Arc gives you a fox-like flexible running experience through the deformation and self-recovery of the whole palm hollow unit structure. -Li Ning arc, every step, as dexterous as a fox.

3. Leopard Runner

Eager to race against the wind like a cheetah, it is bound to race against time. The forefoot of chasing wind running shoes is made of DSP+ carbon fiber, which improves the grip, ensures the torsion resistance and super helps to refresh PB.

-chasing the wind, every second, the cheetah accelerates.

4. Horse racers

As a professional running shoe, Tomahawk is as stable as a horse. Double LOC technology is used in the insole and PROBAR LOC technology is used in the arch, which provides multiple protection and torsion resistance, so that you can win steadily.

-Tomahawk, win every battle with stability.

These two groups of posters, the first group analyzes that each animal has the same characteristics as human beings, and also promotes Mengniu World Cup "I'm not ... I'm just ...", while the second group shows the behavior habits and running characteristics of each animal skillfully combined with brand technology. In the copy, we can find that the name of each shoe is highlighted with symbols and named with homophones, and the details are handled very well.

Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).