Bill Gates once said that if you fly first class, you will reach your destination earlier than if you fly economy class.

This is an economics question. I can only say it briefly. McKinsey only flies first class. He explained: "If I meet a client in first class, it can bring me a year's income!" And what about Bill Gates? Someone saw him in the economy class and asked him why he didn't fly first class. Gates said: "Does first class fly faster than economy class?" Some people say that McKinsey advocates an opportunity strategy, while Gates advocates a frugal strategy. . However, we should not make simple guesses about the meaning of the words, but should judge them more from the role of the speaker. What McKinsey desires is customers, and his ultimate goal is cooperation and expanded performance. For him, the core proposition is: contact high-end customers and expand cooperative customers. Breaking this proposition down further, it includes four major elements, namely customer quality, customer aesthetics, customer perception, and customer taste. From this point of view, first class is a very ideal threshold, which is the same as the essence of industry barriers. Why did Gates choose economy class? First of all, Bill Gates' company has become the leader in the industry and has independent pricing power. In other words, it’s up to him how he wants to play. For a company in its heyday, there is no need to take the initiative to find customers. They are being protected, pursued and supported by the collective unconsciousness of users. Therefore, when choosing a flight, Gates first considers cost and value, and the one with the lowest price will be chosen first. Here, there is a reasoning: the company attaches great importance to caring about costs during its startup period and its heyday. During its growth period, it will transfer travel costs to the cost of finding target customers. Secondly, the economy class advocated by Gates also has a humanistic meaning: actively and deliberately getting closer to the public to form a friendly and friendly brand feeling.