What is empowerment?

Today, talk about the second hot word, empowerment.

As the name implies, breaking down the text, interpreting the text and empowering someone is to give someone or a subject some ability and energy.

I can't help but think of the cartoon: I am Silas, please give me strength. In fact, besides gratitude, Christians pray for courage and strength from the Lord. What utilitarian Buddhists or pseudo-Buddhists want to burn incense and worship Buddha is also the ability to crave. If you can't ask for it, you will ask for empowerment like a higher-dimensional person or a god.

On the other hand, when it comes to business and products, I saw photos sent by friends in my circle of friends this morning. Four children around the age of five or six are holding an ipad in their hands. Dude said in pictures that the place with wifi and iPad is heaven. Joe helped the king go to heaven and created it. He was mythologized because he gave weak children some self-sufficiency with minimalism and extremely powerful products.

Changing the world is not only a childlike innocence, but also an empowering ability. Whether you use products, rights, wisdom or love, the so-called ability is not to acquire ability or possess ability, but to empower others and make the surrounding and even the world better because of you.

Specific to the product details, for example, when we automatically play live audio and video, some users are very upset that they can't find a place to close, and some users are very upset because they just want to see what it is first, and then decide whether to watch it if they are interested. It seems that we have reduced the user's click operation and optimized the interaction, but it is actually possible that you deprived him of his autonomy, and the frustration brought by the existence of God far exceeds the convenience brought by less clicks.

Of course, this is not the choice of most people. We still need abtesting, just as the gods will not satisfy their own selfish desires, and the trip to the Avenue will make the world public.

Another example is the problem that a mobile phone can solve with one click. If you still need to carry big guys and idiots, you will be exhausted. Don't say that users have turned their backs on you. Actually, you didn't give him the ability to love you. As emotional chicken soup often says: What is the right person? Is to make each other better!

When it comes to the relationship between organizations and users, empowerment is another word as red as roast pig: sense of participation. To put it bluntly, the team and users can participate, be independent to a certain extent, and feel capable.

Nowadays, there are often blocked people in the popular game variety show of Mango Taiwan. In fact, this is nothing more than the owner of Kepler's planet empowering it and providing the rules of the game to make it a hero. I like the queen best. Behind the lovely Gangpu is pure lotte and courage.

So, your choice is: be an enabler, be an enabler!

With what? I want to do it myself!

Master? Ai laoshi

2015 65438+the morning of February 27th.