Why Rolex is the real shoulder of the watch industry?

There are more people wearing Rolex gold watches on this earth, and it seems to be our consistent standard that high-end consumption is aimed at "nouveau riche", and high-priced shiny metalworkers are bound to lie down.

Almost everyone who knows nothing about watches will go through a stage of "looking down on Rolex (especially gold and labor)", just like most people who shout all day that they don't like LV have never used it. 1997 In "Young and Dangerous: Invincible", Chen Haonan entrusted his gold labor to his younger brother pheasant who was stranded in Taiwan Province. When he had no money, he pawned the gold labor that Chen Haonan gave him in exchange for money.

This bridge directly defines our understanding of Rolex as "gangster watch", "running watch" and "nouveau riche watch", and creates an argument called "golden labor explosion theory"

Not only Hong Kong films, but also many foreign blockbusters.

Rolex's appearance frequency is also quite high.

The highest achievement "escape from Tehran", Dai's Rolex's maritime envoy.

Rolex DJ and Nicolas Cage are in Lord of War.

On the black market, a Rolex submariner can exchange 20 AK47, which can completely bring the declining mafia back to life.

In Cantonese, Rolex means "making money", which means trying to make money. In the industry, everyone has an understanding that Rolex has broken the status class symbol of celebrities, rich people and government officials. Even in Hong Kong, dockers, bus drivers and students can wear Rolex. It is also said that anyone with any temperament can wear a Rolex. Rock singers, movie stars, rich local tyrants, aunts who run restaurants, financial gold collars and even gangsters all like Rolex.

Rolex spirit

Why is Rolex the only one in the Jianghu who is so popular and has a kind of spirit suitable for both men and women?

Except for the steps that are not suitable for manual assembly, all movements are assembled and tested by hand.

Rolex is a supplier without accessories. Their technology is very confidential and independent, and they don't depend on any supplier.

Only Rolex, a watchmaker in the world, uses aviation grade steel.

Rolex is more valuable because it has been introduced slowly for so many years, and the style design has a very high degree of inheritance.

Political circles work hard.

Synonymous with power and success, some influential politicians in history, from former British Prime Minister Winston Churchill to former Cuban leader Fidel Castro, all fell in love with Rolex tacitly.

Gifts from Swiss and Arab countries to visit China were given to Mao Zedong and Zhou Enlai, the two top leaders of China at that time. The calendar of a watch shows Chinese characters instead of Arabic numerals. Only this slight difference proves that this watch is obviously made by careful Swiss.

Lao Fen entertainment industry

In the fashion world known as "no one despises anyone", there are poisonous weeds like Rolex, and everyone is recruited, and no one is spared.

Beckham, you are the spokesman of Breitling, why do you want to show off your wealth by pulling Victoria?

Has Cristiano Ronaldo forgotten that he is the spokesman of TAG Heuer?

Just say Rolex is not a cross-border fan harvester!

Detailed description of the model

Many friends love Rolex, but there are too many products, such as Shihai, Kumba, Daytona, DJ and so on. In fact, Rolex is a brand with distinctive style, and their product series is not many, which can be roughly divided into oyster perpetual series and cellini series. Oyster Perpetual is divided into 13 specific series according to different functions and uses.

Is your head all big! !

Speaking of Rolex, you only know "green water ghost"

Let me explain the Rolex to you.

You can know the model when you look back.

Become Rolex Montana

Guys, keep up! !

1, oyster forever: **40 models.

1926, the world's first waterproof watch was born. It is Rolex's oyster watch, with patented screw-in bezel, bottom cover and winding crown. Over the years, the oyster perpetual calendar watch not only has a classic appearance and excellent functions, but also maintains the simple temperament of the original watch.

Above: 1926, the earliest batch of oyster watches, below: Oyster Forever 39 watches.

2. Log date: * * *1230

A calendar window has been added at 3 o'clock on the dial. 1945, the world's first self-winding watch with a calendar window was born-Rolex oyster perpetual calendar watch. At present, journal watch has various watch cases of different sizes. Among them, watches suitable for girls are called female diaries.

Men's magazine type

Types of female periodicals

3. Date of the week calendar: * * 533.

A wristwatch with a date window and complete world week words. When this watch first appeared, there was a magnifying glass on the date window and a bracelet in the shape of a Fuhrer. The former later became one of the famous symbols of Rolex.

Above: weekly calendar table, 1956 below: new weekly calendar 40 tables, 20 16.

The earliest golden labor refers to the Day-Date, which is the golden week calendar. (Note: It is gold, not precious metals such as rose gold and platinum)

4, lightning needle Milgause: **2 * * 2 model

Anti-magnetic watch pioneer watch. Born in 1956, his antimagnetic shield can resist the magnetic force as high as 1000 gauss. Another representative feature is the lightning pointer.

Above: Mirgaussian watch, 1956 below: Mirgaussian model: 1 16400gv, 20 14 is commonly known as "green glass".

5. Explorer Explorer: **3 * * 3 model

Speaking of this model, I have to say the experimental spirit of Rolex. Rolex can be said to be a watch brand that likes to use the world as a laboratory. Rolex can be found in the crossing of the English Channel, rocket-powered planes flying into the sky, the peak of Mount Everest and the deep diving of the Mariana Trench.

Left: 1953 Rolex climbed Mount Everest with the British expedition. Right: 1960, Rolex dives into the Mariana Trench with the US Navy.

This watch was born in 1953, which is a new model after climbing Mount Everest. 197 1 year introduced the second-generation explorer watch, with brand-new hands and 24-hour bezel to distinguish day and night. Up to now, it has been redesigned several times and still maintains the style of that year.

Above: explorer's watch, 1953 below: explorer's watch, 20 1 1 commonly known as "big orange"

6. Submarine type: Type 8 submarine

This 1953 watch designed for divers can calculate the diving time by rotating the outer ring of the scale. In the same year, the waterproof depth increased from100m to 200m and from 1979 to 300m. In 20 10, the "Green Water Ghost" was born, and the unidirectional rotating outer ring was made of wear-resistant Cerachrom ceramics.

Above: submarine watch, 1953 below: submarine watch model: 1 16 10LV, commonly known as "forgive the ghost"

On it, the model of submarine watch is 1 16 10LN, commonly known as "nigger". At the bottom, the model of submarine watch is 1 16 13LB, commonly known as "blue ghost".

7.GMT-master:* * 9。

Born in 1955, this model is specially designed for pilots, adding a second hand and a 24-hour bezel, which is convenient for pilots to check the time between the two places. As soon as it came out, it became the designated watch of several airlines, including the famous Pan Am. At this point, the navy, army and air force were all set foot in Rolex. After several revisions, they introduced the second generation Greenwich watch.

Above: GMT, 1955 below: GMT, 20 13.

8. Cosmic Design Daytona: * * * * 47.

Inspired by the famous Daytona International Circuit in the United States, a racing chronograph named after it was launched in 1963. Daytona's small dial scales are designed to be square inside. This kind of square scale watch is famous for American movie star paul newman, and it is very sought after by collectors.

Three-eye modeling, model 1 16500LN "white ceramics, panda emperor"

Panda emperor

9. Sea dwellers: * * 3.

They are the best of Rolex waterproof watches. Shihai Watch was born in 1967. Equipped with helium exhaust valve, the waterproof depth reaches 6 10 meter. Shihai 4000 wristwatch was released in 1978, and its waterproof depth reached1220m.

Above: Haishang 4000 Watch Below: Deep-sea watch with "D-BLUE" dial.

Above: 1960 version of deep-sea special experimental watch below: 20 12 version of deep-sea challenge experimental watch.

10, Skywalker resident model: * * * * 16.

The watch with 65,438+04 patented technologies launched in 2065,438+02 is also Rolex's first calendar watch. It is equipped with an almanac device called Saros, which can distinguish between large and small months except February, and the watch can also display the time in the second time zone.

Sky resident watch model: 326934

1 1, yacht master of yacht celebrity type: * * 15.

1992. At that time, three sizes (40, 35 and 29mm) were introduced to meet the needs of women or customers with slender wrists. In 2007, the yacht Shiming II wristwatch added a mechanical countdown function, which is the first wristwatch equipped with this function in the world.

Above: Yacht Master II, 20 13 below: Yacht Master, 20 15.

12, Ms. Pearl: **207

1992, Rolex also officially opened a series of watches specially designed for women-ladies' diary Pearl ladies' watch. It is characterized by a unique rich dial and exquisite gem setting, including diamonds, sapphires or rubies. It is only cast in 18ct gold, platinum or eternal rose gold developed by Rolex Foundry.

Pearl lady 39 watch

13, king of the air: * * * * 1.

In 20 16, their new air fighter watch is undoubtedly the focus of attention. This series is a tribute to a group of flying pioneers. Its 40 mm diameter case is equipped with an oyster-style solid connection strap, oyster discount and a unique black surface. The word "Air-King" on the dial was designed for the original watch in the 1950s.

Brand-new oyster perpetual sky overlord watch, 20 16.

14, cellini series: **53.

After the oyster perpetual series, let's talk about the cellini series. A few years ago, Rolex may have realized the singleness of the brand series, faced with the consumer's demand for diversified products, and the aesthetic fatigue caused by blindly promoting oyster watches. Therefore, in 20 14, a brand-new cellini watch series was launched. This watch with retro temperament and modern elements * * * has three different functional models: calendar, time and dual time.

Cellini Calendar, Time and Dual Time Watch (from left to right)

I hear you want to do it once and for all?

Let me tell you how to choose.

Choosing ghosts from water with water demand

Audition ambassadors with deep diving needs

The driver who can drive a racing car chooses Daytona.

Can fly a plane, choose Greenwich.

Selection of yacht celebrities in yacht regatta

Choose Cerini with melancholy temperament.

Choose an explorer with a knife and a pot.

I can't tell the difference between the big moon and the small moon.

Play ct every day and choose green glass.

I don't have any hobbies. I'm an air fighter at man show.

The poor lady with only money left bought pearls.

I just want to buy a DD/DJ gold watch.

The main oyster constant is really unconditional.

Of course, the premise of choice is

You have to have money to afford it.