How should Taobao live broadcast enhance popularity?

The reason why I want to improve my popularity is nothing more than insufficient traffic, unclear positioning and unclear direction.

First of all, you should have a clear understanding of yourself. You can review the details of the previous live broadcast, analyze and diagnose the problems existing in your own live broadcast room, first find out the obvious defects, and then compare the competing products or high-quality broadcasters in the same industry to see their live content, fan interaction, peak user traffic and product activity, because Taobao live broadcast has another important point besides the operation of live content and the maintenance of fans, that is, operating Taobao live broadcast data and analyzing it through the data.

After finding the problem, we can optimize the live broadcast room, improve the stickiness of fans and conduct targeted operations.

Zhigua data is a professional live broadcast analysis tool for Taobao live broadcast, which is of great help to some merchants, advertisers, anchors and institutions. Zhihu data is often used to analyze the live broadcast, and the analysis of the industry will help us to formulate the marketing plan for live broadcast operation and advertising, and help stores increase traffic and sales. Let's talk to you about how to use the data of melons to do a good analysis.

First, industry data analysis

1. Site explosion list

According to the data analysis, we can see the explosions with the most live sales and the products with the most live broadcasts in recent days. We can also classify the search scope according to industry type, commodity price, live broadcast sales and whole network sales, and we can see the ranking of a commodity in each list. Check the rising trend and optimize the data you have.

List of explosives

Step 2 know the details of the explosion

Details of explosives

According to the data analysis of Zhihu, the live sales of this product in the past seven days and the sales trend of the whole network; And through broadcaster analysis, live broadcast analysis, industry search index and so on. We can know the latest sales index of this product.

Second, crowd positioning.

Interactive analysis between 1. live broadcasts

Interactive analysis of Zhigua data-live broadcast

Look at the anchor interaction analysis of Zhihu data, and look at the cloud words, comments and comments, so as to know the products that people want to buy most or the discount activities that they want to know most, thus laying the foundation for the products and activities that fans are more keen on. From the data, we can analyze how much accurate traffic the store can attract, and at the same time, the store should also conform to the habits of this era when setting its style.

2. Analysis of fan portraits of broadcasters

Zhihu Data-Analysis of Fans Portrait of Broadcasters

Through the fan portrait of Zhihu data, from the analysis of buyer level and consumption level, buyers are mainly concentrated in intermediate and advanced. These buyers have long online shopping experience and know Taobao better, so this requires us to have higher service quality and after-sales service, so customer service needs to be paid attention to. Moreover, some small activities in the store also need to be continued, such as membership activities, small gifts and so on. Consumer groups are mainly concentrated in the middle level, which is the mass group of buyers, so products need to have a reasonable pricing.