How to Do Weibo Soft Text Marketing Well for Enterprises?

Today, Weibo is in full swing. With the arrival of Weibo era, a new marketing method-Weibo marketing has become the most popular marketing method. So how do we use Weibo to do network promotion? As one of the most important carriers of Weibo marketing, Weibo Soft Text is increasingly applied by network promoters. After reading a large number of Weibo soft articles, I found that there are too few well-written Weibo soft articles, and the contents of pure advertisements in many Weibo soft articles are disgusting at first sight, let alone forwarded. Of course, there are also some excellent Weibo soft articles, which have been widely forwarded by fans, expanding the influence of the event and the popularity of enterprises. Here are four common soft writing methods in Weibo, and share some excellent soft writing methods in Weibo. Characteristics of Weibo's soft essays: short and pithy Compared with print media soft essays, online soft essays and forum soft essays, Weibo's soft essays are short and pithy. First of all, it's short. Weibo can only publish 140 words at most, while a normal soft article is 800- 1000 words, and even a short message is about 500 words. Therefore, it can be said that Weibo Soft Text is the shortest essay except SMS Soft Text at present. Let's start with exquisiteness. Because Weibo's soft essays are short, he can't introduce enterprises or products systematically and rigorously, and he can only say something interesting (valuable) simply, so Weibo's soft essays must be refined in content. Some copywriters think Weibo's soft essays are easier to write. A copy of 140 words can complete a soft article of Weibo without much effort and simple conception. However, the author does not think so. Weibo's soft essays are few words, but the sparrow is small and complete, and Weibo's soft essays are also soft essays. Even due to the limitation of words, we need to spend more time and energy to think about how to write attractive and widely spread Weibo soft articles for fans. Weibo Soft Writing: The most popular creative soft writing in Weibo can be divided into advertising, sharing, hype and creativity. Among these four ways, the introductory Weibo soft article is the simplest and the advertising Weibo soft article is the most complicated. Of course, from the perspective of welcome and forwarding, the creativity of copywriting is also the most concerned and forwarded. 1, advertising Weibo Soft Text This soft text is common in the official Weibo of various businesses. It is an advertising promotion of the latest products and activities of merchants from the perspective of merchants. Because fans of Weibo, the official merchant, have basically bought the products of this merchant or potential buyers, this method still attracts fans' attention, but it is unlikely to be forwarded. 2. Different from the previous methods, the shared Weibo soft articles generally promote a commodity from the perspective of a third party, which is somewhat similar to one of the operation modes of forum soft articles. For example, Xiao Jing, a netizen, wrote an article in Weibo, "I recently bought XX brand moisturizing lotion, which is very moisturizing after use. You can also try+Taobao website! " Although this soft article looks like an advertisement, Weibo's sharing attribute determines that this kind of content is very popular. 3. Speculation-style Weibo soft articles, through provocative ways, even through scolding, raise the attention of netizens, and cause them to forward to Weibo, and finally achieve the purpose of expanding communication. For example, several real estate companies in Wuhan have achieved a win-win situation through the hype-style Weibo soft articles. Weibo's specific copy is as follows: Wuhan Vanke Hong Jun: "Sorry, Optics Valley, it lowered the average price of your house 1 1,000 yuan-Xiaohong (referring to Hong Jun)". Beauty in Xiangshan, California, Wuhan followed closely, and immediately launched "Sorry, Xiaohong, lower your house price by 2,000 yuan-Xiaoxiang." Hong Jun responded quickly: "Sorry, Xiaoxiang, I know you are jealous." Xiangshan sister _ also replied: "Sorry, Xiaohong, don't touch the chicken, you have to lay an egg." 4. Creative Weibo Soft Essays This kind of Weibo Soft Essays is generally fresh, interesting and fun. At first glance, it looks more like a joke or mini-novel than an advertisement. This kind of soft text is highly concerned, and netizens are willing to forward this kind of Weibo. For example, my husband just got home and suddenly heard a man snoring. The man hesitated outside the door for 5 minutes, left silently and sent a text message to his wife: "Divorce!" " Then they threw away their mobile phone cards. Three years later, they met by chance in another city, and his wife cried, "Why did you leave without saying goodbye?" The man outlined the situation at that time. The wife turned her head and said simply, "That's Rising antivirus software!" To realize soft marketing in Weibo, it must be soft. This is particularly important. Now advertisements are flying all over the sky. No matter on the bus, on the wall, on TV or in newspapers, you will see all kinds of advertisements. Weibo's soft writing is either easy to write or difficult to write. Why do you say that? Because Weibo's soft writing can be written according to the general soft writing routine: from the buyer's point of view, you must praise it. Weibo's soft writing is slightly more difficult and requires a lot of brains. You don't have to advertise, just use this product to make a creative speech, so that everyone can remember this product while laughing.