It's all levers. Why is the price of Wuliangye only half that of Maotai?

This only depends on personal preference. If you like Maotai-flavor liquor, Maotai is definitely the first choice. If you like Luzhou-flavor liquor, Wuliangye is definitely the first choice. However, there is a trend in recent years: Moutai has a higher status, always under the banner of "special wine for state banquets", and consumers are also high. Wuliangye is not as high-end as Maotai, but Wuliangye has more consumers.

Maotai's high-end positioning

At first, the price of Wuliangye was higher than that of Maotai, but from the stock price, the accurate time should be from 2008 to 2009, when Maotai surpassed Wuliangye. Why can Maotai surpass Wuliangye? In short, every step of Maotai is on the right track, while Wuliangye has made many mistakes. Many people don't understand why Maotai is suddenly so hot. This is not to say that Maotai has been doing steady work. The relationship between the party, the government and the army still exists. The special price is no joke. Maotai has trained a large number of consumer leaders. Therefore, you can't do things without Moutai. You may not like Maotai or Maotai, but Maotai already has its own consumer groups. If you don't want to drink it but want to give it to senior leaders, then you will definitely choose Maotai.

The status of Wuliangye

Wuliangye has a wide range of uses and can adapt to various occasions. Ranked in the forefront of high-end liquor sales all the year round. However, due to the lack of middle and low-level assistants, alcoholics often teach them to combine blue sky and blue sea to become people. But Wuliangye will still be used in the future.

The winery changed its top management, opened up the middle and low-grade market and won the sales champion. However, due to the party's mass line education and practical activities, another adjustment has to be made.