Chen Shaopeng is in charge of agriculture.

On October 20th11 10/0110, it was revealed that Chen Shaopeng, senior vice president of Lenovo Group and president of emerging markets, would be appointed as senior vice president of Lenovo Holding Group and a member of the executive committee to take charge of new business in the agricultural field. Chen Shaopeng's job transfer shows that Lenovo will focus on expanding its agricultural business and accelerate its layout in this field. Chen Shaopeng, who moved from PC to agriculture, is a "veteran" in PC field and an out-and-out "recruit" in agriculture field. For Chen Shaopeng, this is both a disadvantage and an advantage. The so-called disadvantage, of course, is that the complexity of agriculture almost exceeds that of any other industry. Without in-depth understanding and practice of this industry, it is likely to step into many "traps"; Advantages are Chen Shaopeng's rich experience for many years, as well as many years' experience in IT industry, which can bring new ideas for agricultural industrialization and is not bound by traditional agricultural solidification thinking.

Seeing agriculture and doing agriculture from the IT perspective is very different from seeing agriculture and doing agriculture from other industries, which is obviously what many agricultural entrepreneurs in China lack most at present, and it has certainly become the biggest advantage of Chen Shaopeng. For example, in solving the land problem, learn from the most common ODM model in the IT industry; For example, agriculture can escape the fate of technology, because unlike the IT industry, CPU is only in the hands of a few large companies, while agriculture can buy out varieties and stand directly on the shoulders of giants; Another example is how the IT industry can better connect with agriculture and so on.

It is precisely because of the different perspectives on agriculture that Wo Jia's agriculture is deeply branded with the imprint of Chen Shaopeng. On the other hand, Chen Shaopeng naturally thinks that the future agriculture is the "four modernizations" agriculture, that is, the scale of production organization, based on many investigations and years of IT experience. Quality supervision and standardization of operation process; Intensive technology and management; Product brand. Therefore, Chen Shaopeng has summed up a set of "three circles" (whole industrial chain, full traceability and globalization) solutions, which can be called "Shao Peng-style agriculture".

Let me talk about the traceability of the whole process first. It should be said that this is not uncommon in China's current agriculture, and it has also become a standard in the food industry. At the press conference on May 8th, Chen Shaopeng personally demonstrated the whole traceability system. When you scan the QR code on the blueberry box with your mobile phone, you can see the traceable interface of Wo Jia through the browser. The interface includes five modules: basic information, detection information, factory and production line. According to the statistics of Wo Jia, there are about 158 standard operation steps in a blueberry life cycle, 300 people come into contact with this base, and the amount of data exceeds 3 100, which is quite complicated and detailed, so naturally the system requirements are very high.

Different from many enterprises that regard the whole process traceability as a "selling point", "concept" or even fraud, Wo Jia's whole process traceability system not only covers a comprehensive life cycle, but also requires the inspection of authoritative organizations in every key link. More importantly, it lies in Wo Jia's management of people. For example, Wo Jia divides the base into several planting communities with an area of 30-50 mu and numbers them. The person in charge of each community organizes all the production management work in the community, while several communities form a large area together, and the regional director coordinates more resources. Then the whole base will have a technical director to manage the large area and manage it at different levels. In this way, it can be traced back to which planting community, individual and soil fertilizer management, and Wo Jia will also have very strict traceability for each community, including irrigation, construction, pollination and rainfall.

As for the whole industrial chain, it is not a strange concept. Wo Jia has established a real whole industrial chain, the first is variety selection. Wo Jia cooperates with breeding institutions in the United States and China to select the most suitable varieties in China, which is almost the most important link in all the work; The second is planting. Wo Jia base has passed the GAP global good organic standard, and peat soil is also transported from the northeast to mix, which increases the organic content of the soil, and the taste and nutrition of the planted soil are much higher than other soils. In the process of planting, real-time monitoring of soil is realized, and scientific and accurate formula fertilization and precision irrigation are realized. Finally, fresh fruits are sorted, packaged and freeze-dried, as well as deep-processed foods, and a seamless and stable cold chain is established for fresh storage and transportation. "Opening the whole industrial chain can not only control the quality, but also straighten out the whole value chain and establish a sustainable, healthy and benign ecosystem." Chen Shaopeng said, "Only in this way can this matter be done for a long time."

Finally, there is globalization. The reason why China's agriculture is backward is largely due to the lack of global vision and solving ability, because it needs strong practical experience and capital support. Wo Jia has unique advantages in these two aspects, and globalization has become an important weight for its competition. In particular, Wo Jia produces blueberries. To ensure that consumers can eat fresh fruits all year round, the global layout is inevitable. "The purpose of globalization is not only to meet the needs of consumers, but more importantly to enhance the competitiveness of China's agricultural industry." Chen Shaopeng said, "Through globalization, we can mobilize excellent global resources for our use, and we can also learn advanced foreign planting management technology and experience."

As a "cross-border" IT industry in the agricultural field, Chen Shaopeng is examining the problems faced by agricultural industrialization in China from its own unique perspective, and is constantly solving the problems with its own practice. As Chen Shaopeng said, "The essence of the concept of' three aspects' is to find a new way to solve the problems of agriculture, rural areas and farmers in China, but it will take time to verify." As the head of Wo Jia, Chen Shaopeng may be familiar and understood by people in the IT circle, but the outside world doesn't know much about him. Whether familiar or unfamiliar, Chen Shaopeng always gives people a strong affinity. At the Wo Jia press conference on May 8, when the reporter exchanged business cards with him, he always handed them to the reporter with both hands, and particularly emphasized, "This is my first appearance as a Wo Jia agriculture, and it is also my new business card."

During his work in Lenovo Group, Chen Shaopeng created many legends. In the southwest and northwest, Lenovo's annual sales growth150%; Moving to South China has created a miracle of sales growth of 585% over the previous year; In overseas emerging markets, from 2009 to 20 10, it achieved an ultra-high growth rate of three times the average growth rate of the market for seven consecutive quarters.

When Chen Shaopeng turned to agriculture, he studied from scratch, read materials, did research and visited experts. "I am still a freshman in the field of agriculture," Chen Shaopeng said. "You can only catch up with others if you work harder and pay more than others."

He used to be an expert in personal computers, but now he is a "new farmer", which is hard for others to understand, even for Chen Shaopeng's parents. But Chen Shaopeng felt "very happy, very excited and very lucky". In his view, it is a happy thing to study how to make people eat healthier and more nutritious every day. He is excited to create a new world from scratch, and he is lucky that the IT background has transformed agriculture from extensive growth to precision agriculture. Great pressure, but more motivation.

Different from many agricultural entrepreneurs, many agricultural entrepreneurs in China started from scratch and rarely got such strong capital support from the beginning. Chen Shaopeng was born with a "golden spoon" in his mouth, standing on the association of elephants. Invisibly, Chen Shaopeng felt great pressure. Perhaps Liu Chuanzhi could see Chen Shaopeng's anxiety and kept warning "Shao Peng don't worry, we don't worry about making money". In fact, Chen Shaopeng understands that Wo Jia is the secondary rocket of Legend Holdings after its listing. "Be sure to do it seriously and slowly, and don't discredit Lenovo." . In particular, according to Liu Chuanzhi's plan, Legend Holdings' logic of doing agriculture started from "fruit bowl", and now it has invested in blueberries and kiwifruit, and then gradually developed into "vegetable basket", "rice bag" and "meat jar". "Doing agriculture depends on stepping out step by step, and every step should be solid, so as to have a more sustainable and long-term development, and then roll agriculture."

"Meticulous, humane but extremely strict with work" is the unanimous reaction of many people and Chen Shaopeng afterwards. This may be Chen Shaopeng's greatest advantage in dealing with farmers. He can quickly become one with farmers. Farmers also like this brother who looks like a city man but is close to himself. He talked about his parents' shortcomings in the fields and the growth of crops. "When in Rome, do as the Romans do, I feel very practical."

Having said that, Chen Shaopeng, who has always been cautious, also made a joke. Chen Shaopeng once visited the base. According to his clothes in Lenovo Group, he went to the base in a suit and tie. When he entered the base, everyone else was wearing outdoor clothes, only he looked "out of place". I didn't pay attention to stepping into the mud for a while, and the mud spilled all over the floor. Later, I simply took off my tie and suit and squatted on the edge of the field to communicate with the farmers. Whenever he talked about this, Chen Shaopeng would laugh heartily. "You must have two sets of clothes, a suit and an outdoor suit in the future." .

Now Chen Shaopeng has become an expert in agriculture. He not only knows the data of seedling raising, water content, soil and PH value like the back of his hand, but also spends most of his time flying between bases, which makes Chen Shaopeng, who has no entertainment hobbies, have no time to relax. Only at Lenovo's annual meeting did Chen Can Shao Peng "steal half a day's leisure". It is said that he once danced a dance by Michael Jackson at the annual meeting, which was very popular. "I like dancing with everyone, not alone."