Jiang Tao imitated Wu Jing and "squandered his family property" to make a movie and become a director, with a box office of 00.2 million. How is it now?

The comedy "Please Fall in Love with Me" produced by Jiang Tao with an investment of tens of millions, grossed 200,000 at the box office - this is the biggest laugh point of the film.

Such a disastrous box office response naturally made Jiang Tao want to cry without tears. He even posted a complaint in the Douban movie comment area. His words were full of "There are always good movies (Cholima), but they are so good." The audience (Bole) does not often feel "deep resentment."

Jiang Tao first became famous on the Internet for his "humour, fun, and positive energy", but later he degenerated into using "pretending to be crazy and acting stupid" as the password to wealth.

I think this is the root cause of his increasing obsolescence.

1. Jiang Tao is about to cry without tears after investing 10 million yuan and reaping 200,000 yuan in box office

In the past two years, in the Chinese film industry, the most powerful figure is probably Wu Jing.

Invested 150 million yuan to make "Wolf Warrior 2", which resulted in a sky-high box office of 5.681 billion yuan. Wu Jing made a net profit of more than one billion yuan from this film alone.

I invested 60 million yuan to join "The Wandering Earth", and the box office became a hit again, with nearly 4.6 billion yuan. As an investor, Wu Jing received more than 200 million yuan in return.

Do you feel that making a movie is like "stealing money"?

I don’t know if you have thought this way, but I’m sure that Jiang Tao probably thought this way before he crashed in "Please Fall in Love with Me"...

Actually On the other hand, Jiang Tao’s failure is not surprising at all.

After all, looking at the entire film and television industry, "box office harvesters" like Wu Jing, who make money from whatever they film, are among the rare "unicorns."

Don’t look at the fact that there are more than 400 movies released in mainland China every year. In fact, according to my estimation, under normal circumstances, less than 20 movies may be able to make back their money - this is still the most, most , the most optimistic estimate.

Seeing this, some people will definitely question: "If so many movies are losing money, wouldn't the film industry be finished long ago?"

You don't know this, in fact. Many of the movies released every year are low-budget movies with investment scales of millions or even 100,000 yuan. Most of the producers of these movies have the mentality of "give it a try, maybe it will become a hit." I don't have much hope for box office returns...

But Jiang Tao is different. He is an "optimist" who is both lucky and confident.

Here are some tips for everyone.

In fact, the cost of a movie is not just the production cost of the movie, but also includes actors’ salary costs, publicity costs, etc. For some high-standard large-scale productions, the cost of the movie The publicity and distribution costs may even be more than the shooting costs and actors' salaries combined.

The "film investment costs" disclosed by the film studio only include film production costs such as equipment costs, venue costs, personnel costs, sound effects and visual effects costs, etc.

So generally speaking, if a movie wants to make back its money, the box office amount must be at least 2 to 3 times the disclosed "movie investment cost."

This means that when we see the tragedy of "Jiang Tao invested tens of millions of dollars in making a movie and only received a dismal box office of 200,000 yuan", we need to know that even if Jiang Tao did not spend too much money on the film's promotion channels, With so much money, it is impossible for him to only lose 9.8 million, but at least "1.5" 9.8 million.

So it is understandable that Jiang Tao wanted to cry but had no tears. He may have thought about it later -

"Could it be that pretending to be crazy and acting stupid as an Internet celebrity is really the only thing I can do in this life?" Have you returned home? 2. Acting in movies by pretending to be crazy is not feasible

As soon as netizens mention Jiang Tao, they always associate it with the words "pretending to be crazy". His reputation among the public is obviously not very good - even I am not very fond of this person.

Grandstanding may make people pay attention to him briefly, but no one will really respect and follow him.

Before I saw Jiang Tao’s complaint post on Douban, I always thought Jiang Tao was just an Internet celebrity who only pretends to be stupid. But when I saw his response to "Please Fall in Love with Me" After a disastrous failure at the box office, after reflection and statement -

I finally understood that in reality Jiang Tao was not completely pretending to be stupid, but was really a bit "excessively naive".

Anyone who has watched Jiang Tao’s video must be very clear that this person’s greatest personal characteristic lies in his “magic laughter.”

However, using simple lines to present an exaggerated plot, and then embellishing and sublimating it with a very personal and magical laughter, this kind of old-fashioned funny short video is only in the entertainment industry in terms of level. At the bottom of the industry.

It doesn’t matter that some low-profile celebrities also make similar movies and TV series, but they are popular, but that is because they have the support of die-hard fans and good-looking fans. As long as he dares to film, fans will dare to buy it. , one is willing to fight and the other is willing to suffer, their natures are completely different, right?

Unfortunately, Jiang Tao has none of the above qualifications.

Jiang Tao is not the first person to cross over from an Internet celebrity to become a filmmaker, and he certainly will not be the last. And it is obvious that Jiang Tao's first attempt at transformation has been determined to be a complete failure.

Having lost most of his family fortune and invested tens of millions in making a movie, but only received a measly 200,000 at the box office. What could be more powerful than such a "kick in the face"?

Of course, from the plot of the movie "Please Love Me", we can also see that the reason why Jiang Tao insists on showing his sword to the film industry is actually because he is unwilling to continue to do so. I am limited to being an "Internet celebrity who pretends to be crazy and acts stupid".

He actually wants to be a "movie star who pretends to be crazy"...

I can understand that Jiang Tao may be trying to use the dog-licking route to arouse the *** of countless ordinary people. Ming, but it is very regrettable that although people were keen on "dog licking culture" in the early days, it was purely out of self-deprecation and ridicule, not because they really liked watching "stories about licking dogs and goddesses" on TV.

If Jiang Tao really wants to enter the film and television industry, the first thing he has to abandon is his "licking philosophy". You can lick when you are an Internet celebrity, but you really can't lick when making movies.

"Please Love Me", just the title of the film is enough to make people laugh...

Although I appreciate Jiang Tao's ambition to transform into a director and enter the film career, but Just based on the objective level of the movie "Please Fall in Love with Me", it is undoubtedly a typical "heart is higher than the sky, eyes are longer than the hands".

Personally, I think Jiang Tao should just continue to be an Internet celebrity pretending to be crazy and acting stupid... 3. A brief discussion of the root causes of Jiang Tao’s loss of popularity

Since "Please Like Me" After the film suffered a disastrous failure at the box office, Jiang Tao has never been on the hot search list again (of course, it was not popular before).

At the same time, although Jiang Tao’s live broadcast room and short video operation account have been continuously updated, as time goes by, we gradually find that his video traffic is getting lower and lower, and the interaction There are also fewer and fewer comments.

In addition, just in 2020, Jiang Tao's live broadcast room was banned. This ban should have a huge impact on his popularity. And now, when we talk about Jiang Tao, we have habitually regarded him as a has-been Internet celebrity, with almost no sense of existence.

It can be seen that Jiang Tao's popularity has indeed been lost.

So why did Jiang Tao go from a popular traffic celebrity to a has-been Internet celebrity that no one cares about?

I personally think that this should be related to the collapse of his early personality.

We know that Jiang Tao first became famous in 2011 because he blurted out in "It's Not You" that "Find an ordinary person and live an ordinary life. Because of great love" It often makes people suffer. I don’t want a great love, just keep it simple.” This has aroused the praise and favor of countless people.

However, when Jiang Tao appeared in front of the public again, he suddenly transformed into a "vulgar Internet celebrity" who regarded "pretending to be crazy and acting stupid" as the password to wealth and amassed money crazily.

As the saying goes, nobility attracts people to follow, while vulgarity makes people despise. The reason why Jiang Tao lost popularity cannot be blamed on others. He still has to find the reason from himself.

Conclusion:

A person can gain temporary attention through sensationalism, but it is absolutely impossible for him to win over the world by pretending to be crazy.

Because there are too many vulgar jokes in this world. When you find that you have no strengths other than being "vulgar", you should recognize the reality, be down-to-earth, or improve yourself and climb higher. To reach the peak, either stay where you are and don't aim too high.