How to make more and more customers in beauty salons?

You should think about how to develop customers. This is a headache for every operator now. In fact, it is obviously not enough for operators to maintain the operation of beauty salons only by reducing the loss of customers. After years of practical work summary, the data show that beauty salons should develop and introduce at least 20% new customers every year if they want to maintain a fixed number of customers, otherwise the passenger flow will gradually decrease. To say the least, there is a normal range of customer churn in any industry. As long as it is within this normal range, operators do not have to care. Therefore, the best way to maintain a relatively stable source of customers is to constantly develop customers, rather than trying to prevent customers from losing. Here, the author teaches you that developing customers can start from the following aspects: (1) Having a business philosophy suitable for enterprise development. The management goal of beauty salons should not be limited to providing customers with satisfactory technical services, but also to create a warm and comfortable service atmosphere for every customer who enters the store, and turn beauty salons into places where customers can relax and enjoy a healthy life. Nowadays, the beauty industry has become a fashionable "facial beauty" therapy, which is the perfect embodiment of this management year. By letting customers experience physical and mental relaxation and relaxation, customers are eager to enjoy this pleasure and experience physical and mental aromatherapy again, thus turning passengers into regular customers and VIP customers. (2) Develop new customers by introducing cards. The purpose of this introduction card is to actively explore new customers by borrowing the reputation of customers. The method is to send an introduction card to the customer. Any number of new customers (usually more than five) can be introduced to our store as gifts or skin care courses. At the same time, beauty salons should pay special attention to various preferential methods and measures. According to the season, they should cooperate with the business situation, seasonal characteristics and fashion trends at that time, so that beauty salons can be creative according to their own wishes and achieve the purpose of truly satisfying customers, so as to truly experience the usefulness of the introduction card. (3) Using the "customer map" As we all know, the customers of beauty salons come from all directions, and the managers of beauty salons can use the "customer map" to identify the regional distribution of customers and the competition in the same industry. For example, if it is found that there are many people in area A and few people in area B, the management can analyze the "customer map": the reason why there are many customers in area A may be that the beauty salon is on the way to and from the station, or has made a more eye-catching advertising signboard, or the beauty price is in line with the consumption power of customers in this area. On the contrary, there are fewer customers in area B, which may be because there are more competing beauty salons, or because the transportation from area B to this beauty salon is inconvenient, or because the advertising is not done enough or the price does not meet the requirements of customers in this area. After such analysis, we should focus on area B, for example, strengthening advertising and adjusting service prices; If it is because of the competition in the same industry, we should make great efforts to adjust our business ideas, provide special services and shape the corporate personality image. For another example, the operators of beauty salons can analyze the "customer map" and find that when customers are concentrated in communities or areas with more apartments, they must adopt beauty prices suitable for the living standards of the areas; When it is found that there are many customers from high-grade residential areas, countermeasures must be taken to improve the service quality or image of beauty salons. In short, the operators of our beauty salons can analyze and formulate a "customer map" suitable for their own enterprises to expand and develop new customers according to which level or region their customer groups come from.