Li Li, Chairman of Hai Purui Pharmaceutical Co., Ltd.

Li Li, Chairman of Hai Purui Pharmaceutical Co., Ltd.

On May 6, 21, Shenzhen Hai Purui Pharmaceutical Co., Ltd. landed on the small and medium-sized board with the highest issue price of A shares of 148 yuan per share. The actual controllers of this company, Li Li and his wife, were worth more than 5 billion yuan that day, and they deserved to become the new richest man in China.

Despite the stock price fluctuation, the Li Li family won the second place in the 21 Hurun Report just released in October.

Li Li, who reached the top of the wealth highland, was originally a little-known Sichuan businessman, and Hai Purui was only a middle-stream enterprise in the industrial chain that made heparin sodium raw material medicine. What is the mystery of his logic of making a fortune and today's wealth myth? During the interview with Hai Purui, there were nine jokes, which seemed to restore a real flesh-and-blood Li Li family.

Husband and wife share the same surname

As we all know, there are? A woman takes her husband's surname? Tradition; Are there any women with their husbands' surnames among the entrepreneurs in China? Yes, for example, Hawken, a man and a real estate, was later renamed beautiful after her British husband's surname? Okay, ken. But after all, it is because when in Rome, do as the Romans do.

Li Tan is Li Li's ideal life? Kensuke? And career? Husband and wife file? . Even though he has become the richest man, and he is also the director and deputy general manager of Hai Purui Company, Li Tan still maintains a very low exposure. She is not only surnamed Li Li, but also classmates of Chengdu University of Science and Technology (later merged into Sichuan University). After graduation, she returned to work in the Education Department of Anhui Petrochemical Industry Department in August 1987. In the personnel files kept by this unit, her name is Li Tan. At this time, Li Li is still working in Chengdu Meat Joint Factory. Li Tan later joined Chongqing Tongda Biological Products Co., Ltd. with Li Li, which was in 1992.

When Li Li became the richest man, some people casually said that his wife Li Tanyuan's surname was Shan, and she changed her surname to Li with her husband. In fact, this is not the case. When the reporter interviewed Shan Yu, Li Tan's brother and general manager of Hai Purui, he was in distress situation: one of him and Li Tan took his father's surname Shan, and the other took his mother's surname Li. As a result, I didn't expect Li Tan to marry a surname Li later, but today he was said to be? Husband's surname? ! ? Husband's surname? The legend is actually an example of China society's absurd curiosity about the new rich.

A strong wife helps

Although family business is a complex that private enterprises in China are reluctant to give up, it has become a listed company like Hai Purui, and has cultivated the richest man, and still maintained the reality of family business format? Alternative? . Besides, Hai Purui is a complete family business.

The actual controllers of Hai Purui are Li Li and Li Tan, in which Li Li is the chairman, Li Tan is the director and deputy general manager, and the general manager is Li Tan's brother Shan Yu. Although it is? Men are in charge, women are outside? However, all transactions between Hai Purui and suppliers and customers are signed by Li Tan instead of Li Li? Li Tan is an extremely powerful wife.

starting a business at the age of 26

Li Li was only 26 when she started her business? A considerable number of well-known entrepreneurs on China's rich list began to emerge at the age of 26, such as Chen Fashu, Tang Wanxin, Li Ning, Yan Jiehe, Ding Lei and Peng Xiaofeng.

However, Li Li is special in that when he started his business, he had not resigned from the biochemical pharmaceutical factory under Chengdu Meat Joint Factory, a state-owned enterprise. Meat joint factory is a typical state-owned enterprise. In the era of planned economy, all the pigs in Chengdu were slaughtered here. Because of abundant raw materials, the slaughterhouse has set up four related branches, including biochemical pharmaceutical factory.

At that time, bilirubin was becoming popular, and everyone was speculating. Li Li, who has been working for about a year, submitted a report to the pharmaceutical factory, saying that he could purify bilirubin to the standard level and make it reach the national standard value. Soon, Li Li was promoted to the director of the Institute of Biochemical Research. The research institute involves some sensitive issues such as technology. As the director, Li Li naturally mastered some technical secrets that ordinary employees could not obtain.

heparin sodium with anticoagulant and hypolipidemic functions is one of the core products of pharmaceutical factory. Li Li, who obtained these technologies by virtue of his position, later engaged in the industry of heparin sodium. After the success, this one of Li Li? Coincidence Quite questioned. What is more questioned is that it is different from the routine? 26 years old phenomenon? Li Li was also the director of the research institute when she started her business. In other words, is he carrying his unit outside? Doing private work? Yes.

how to evaluate this behavior? Some people reprimanded Li Li, but the reporter felt understandable. It was the barbaric growth of a group of Li Li in the early 199s that led to the prosperity of private enterprises in China today.

pregnant Chongqing

What does Li Li do in Chongqing Tongda? High-tech, even at that time, was only an extremely mature technology? Only heparin sodium is extracted from pig small intestine. At that time, there were more than 5 large and small manufacturers in China to carry out this business.

In 198s, heparin sodium was widely used in the treatment of hepatitis, which is a common disease in China. This makes Li Li see a broad prospect. In order to expand the business, Li Li once found Tang Liangping, the chairman of Petu Pharmaceutical, which was famous in Chongqing at that time. Tongda Bio provided the technology and raw materials, Petu Pharmaceutical provided the factory and equipment, and both sides produced heparin sodium raw materials. When Li Li put his? Great achievements? When the tray came out, Tang Liangping flatly refused? Don is not very optimistic about the project.

The desire to expand production has not been realized for a long time, and Tongda Bio has not brought much change to Li Li's life. On the contrary, the disputes between shareholders and unclear property rights disputes have made them feel reluctant.

Fudi Shenzhen

In April 1998, Li Li established Hai Purui in Shenzhen with a registered capital of 2 million yuan. Li Li and Li Tan are the chairman, director and deputy general manager of Hai Purui respectively, while Shan Yu, the company's director and general manager, is Li Tan's brother, and his business is still heparin sodium.

Shenzhen is indeed a blessed land for Li Li.

In fact, there are many entrepreneurs in this city who go south like Li Li, and there are even more small enterprises like Hai Purui with a registration of only 2 million yuan. What's more, the early Hai Purui has always been short of money.

Fortunately, Li Li met Bole as soon as she arrived in this city? Yang Xiangyang. In November 1998, Yang Xiangyang invested 6 million yuan in Hai Purui, which, together with capital increase and share expansion, accounted for 3% of Hai Purui's equity.

Li Li also met another Bole here? Liu stress. When Li Li first came to Shenzhen, Liu Stress, then director of Shenzhen High-tech Office, made a decision and offered Li Li many favorable conditions in land, tax and bank credit. Hai Purui became a swift horse in the eyes of Shenzhen Municipal Government. Today, this kind of care is still the same.

choosing to go public in Shenzhen

In 2, Hai Purui began to make a profit and obtained preferential tax policies for high-tech in Shenzhen, which made Li Li seem to be Hai Purui's work. High-tech enterprises? The best letter of confidence.

Li Li has already started planning to go public.

Hai Purui chose Shenzhen instead of Shanghai or overseas for several reasons: First, the circulation board is too small to be listed on the main board of Shanghai; Second, the small and medium-sized board has a high P/E ratio and can get more money; Third, more importantly, the Shenzhen municipal government hopes that this good prospect will stay in Shenzhen. What is the so-called? Fat water doesn't flow to outsiders? ; Fourth, a lovely reason? Li Li's nationalist feelings.

He is a history fan. His love for China ancient culture is almost crazy. He holds meetings for the middle level of the company and even uses it? Anti-imperialist and anti-feudal? Words to express their opinions, such as overseas listing naturally? Traitor? Suspected.

ironically, however, in 27, he finally chose Goldman Sachs as a shareholder. Coincidentally, Li Li admired Zong Qinghou very much, and both of them loved and hated foreign investment. This kind of complex is possessed by local entrepreneurs in China who were born before 197s.

Goldman Sachs is the big winner

Just in 29, Hai Purui achieved explosive growth and started a substantial listing. At this time, GSPharma, a wholly-owned subsidiary of Goldman Sachs, has acquired 45 million shares of Hai Purui through two capital increases, with an average shareholding cost of only 1.57 yuan/share. Goldman Sachs has only invested more than 7 million yuan in two years, and when Hai Purui's stock was launched, its stock market value was nearly 7 billion yuan, which makes it easy to understand who the real biggest winner is.

Hai Purui's high initial price only stood firm for two days. On May 11th, only ten minutes after the opening, Hai Purui's share price closed at the daily limit, and fell again the next day, almost touching the daily limit and falling below the issue price. In just two days, the wealth of Li Li, the richest man in China, has shrunk by 1 billion yuan, making it the most in history? Short-lived Yes. King of shares.

Although Hai Purui's share price has risen since then, the overall price continues to fluctuate around the initial price.

Hai Purui, a workaholic who doesn't understand finance, is different from other ordinary private enterprises. Both Li and Li don't understand finance and talk about themselves. You get a headache when you see numbers? . They trust the financial department to the professional financial manager.

Li Li has always believed in? Professional people do professional things? . For 2 years, one of the couple focused on the research and development of technology and products, and the other focused on the supervision of quality, each doing his own job. Even after the listing, Li Li is still in the laboratory every day, or wandering around the workshop, just like twenty years ago. ? I work most of the time except eating and sleeping. ?

the richest man loves pigs

and Liu Yonghao, Ding Lei, Guo Guangchang, etc? The richest man? Entrepreneurs in China have become swineherd or want to be swineherd. It is the same strain that Li Li, the newly-born richest man, has a close relationship with pigs? For example, in 29, the production capacity of Hai Purui was 6.4 trillion units of crude heparin sodium, and according to Hai Purui's prospectus: It takes an average of 2,5 pig intestines to produce 1 million units of crude heparin? .

in the first half of 27, there were still 49 enterprises exporting heparin and its salts in China. In the past three years, due to the tight supply of goods, the export concentration has been further improved, and most enterprises have a small export volume. Because of firmly grasping the raw material market, Hai Purui has always been the first in the industry in China. In 29 alone, Hai Purui consumed 16 million pig intestines, and the number of pigs slaughtered in China this year was 64 million. In other words, the small intestine of a quarter of pigs in China is used by Hai Purui.

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Li Li feels insecure

The listing of Hai Purui has made the heparin sodium industry flourish. I heard that some rural pig farmers and slaughterhouses also talk about it from time to time. Listing? Come on. In recent years, most of Hai Purui's top five suppliers were natural persons. The author went to great lengths to find Gu Tianyou, a natural person supplier in 28 (the transaction amount exceeded 2 million yuan) and asked him why he didn't supply Hai Purui in 29. He replied,? Why can't I do it myself? ?

The upstream has come to do the midstream one after another, which makes Li Li feel insecure.

Perhaps it is based on this that Hai Purui set up a joint venture company with an agricultural benchmark enterprise in Sichuan in Mengyang Town, Pengzhou City, Chengdu last November. Why did you choose this place? You know, as the largest supplier of Hai Purui in 29, Chengdu Jiaying Company is located in Junle Town, Pengzhou City. The Li Li family's intention to contain upstream suppliers is obvious.

another reason for Li Li's insecurity is that his downstream customers are eyeing him. For example, in 29, the biggest customer of Hai Purui was Sanofi, the fourth largest pharmaceutical group in the world. Aventis, the crude heparin sodium it purchased from Hai Purui in 29 was worth 1.5 billion yuan, 2 times that of the previous year. Is Li Li happy? I'm happy, but he's also worried, because this pharmaceutical giant, which set up an office in China in 1982, has accelerated its penetration in China in recent years? Similar to Hai Purui's attempt to set up his own company near the upstream supplier's location, Sanofi has set up camp one after another, even in a wider range, wherever Hai Purui goes. So-called? Mantis catches cicada, yellowbird is behind? , generally so. ;