What is the logo of the Winter Olympics?

The logo of the 2022 Beijing Winter Olympics is "Winter Dream".

The emblem of the 2022 Beijing Winter Olympics is inspired by the Chinese character "winter" and uses the artistic form of Chinese calligraphy to integrate the rich oriental cultural heritage and international modern style, presenting a new era The new image and new dream of China convey the new era of China in order to successfully host the Beijing Winter Olympics, realize the dream of the Winter Olympics, realize the goal of "300 million people participating in ice and snow sports", realize the dream of becoming a sports power, and promote the development of world ice and snow sports. The unremitting efforts and beautiful pursuit of making new contributions to the international Olympic movement.

The meaning of the emblem

The upper part of the emblem graphic shows the shape of a skater, and the lower part shows the heroic posture of a skier. The dancing lines in the middle are smooth and full of rhythm, representing the undulating mountains, competition venues, ice and snow slides and festive flying ribbons of the venue. It adds a festive and festive visual experience to the emblem and also symbolizes that the Beijing Winter Olympics will be held during the Chinese Spring Festival. .

The main color of the emblem is blue, which means dreams and future, as well as the brightness and purity of ice and snow. The red and yellow colors are derived from the Chinese national flag and represent the passion, youth and vitality of sports.

The shape of the "BEIJING 2022" font draws on the characteristics of Chinese calligraphy and paper-cutting, which enhances the cultural connotation and expressiveness of the font, and also reflects the overall sense and unity with the emblem graphics.