What's the difference between WeChat and Weibo?

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Source: Zhihu.

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10 Comparison of Differences between Weibo and WeChat

Weibo, WeChat and 20 15 are both necessary choices for enterprises to engage in mobile Internet marketing and word-of-mouth publicity. They are the mainstream positions that China enterprises can't avoid in social marketing, but they are different in many product points.

1. Platform properties. Wechat is a social network and a platform with strong relationships and weak media. "User relationship" is the link of this network, which is usually a real interpersonal relationship and belongs to mobile SNS. Weibo, on the other hand, is a socialized information network, a platform with strong media and weak relations, and "information relations" is the link of this network, with strong media attributes and wider influence.

2. Product form. Wechat is mainly about dialogue, exchange and communication; Weibo is a fast expression, information browsing and dissemination.

3. Propagation properties. Wechat is an accurate one-to-one push, forming a closed-loop communication; Weibo is widely covered by all fans, and the communication is open.

4. Crowd attributes. Wechat is accurate crowd coverage, and most followers are highly sticky users; Weibo pays attention to interest, but the viscosity is generally low.

5. Time synchronization. Wechat's real-time reminder function makes it spread at the same time; Weibo defaults to time sorting, and the effect of time difference propagation can be achieved through intelligent sorting, popular Weibo, search and other functions.

6. Marketing focus. Wechat emphasizes the depth of interaction with users; Weibo, on the other hand, emphasizes that the communication chain is longer, the forwarding is more, and the fans cover more.

7. User relations. Wechat users have close real relationships with friends and family. Based on the interests, hobbies, industry attributes, opinions, time and fast-food communication, Weibo users form a weak relationship, which is relatively virtual.

8. Promotion strategy. The promotion of WeChat fans emphasizes the full-line linkage between online and offline; Weibo focuses on the fusion reporting in Weibo.

9. Source of fans. Wechat is more of a means of promotion outside of WeChat; Weibo's fans mainly come from Weibo himself.

10. Content marketing. Both of them also emphasize short, concise and interesting, and have the value of word-of-mouth communication.

Understand the differences between them, and make full use of the differences and complementarities between WeChat and Weibo in the process of enterprise social marketing, so as to achieve the ultimate goal of brand word-of-mouth communication.