How did Coca-Cola cooperate with Sinopec and PetroChina?

The Coke cans from the Beijing Olympics are the most basic collection for a player. The more expensive Coke cans are packaged in gift boxes, followed by complete sets, but the most important thing is to look at the circulation. Players are reminded that peripheral products of Coke cans also have certain collection value, such as limited edition exchanges or accompanying small toys, small souvenirs, etc. A Transformers Coke can from the 1980s, which can be transformed into a robot. It was given as a Coke promotional item at the time, and now costs 500 to 600 yuan; a pair of Coca-Cola glass sleeves from the 1975 movie "King Kong", The current price is seven to eight hundred yuan.

Although the souvenirs of each Olympic sponsor have their own characteristics, they all have the same category - badges. Almost all Olympic sponsors and partners, including Coca-Cola, China Mobile, PetroChina, Sinopec, Adidas, and UPS, have issued varying numbers of Olympic commemorative badges. Sponsor badges are generally beautifully designed, uniquely creative, and can be guaranteed to be rare in quantity. They are hard to come by, so they are naturally favored by collectors and are expensive.

In the collection market, the price of Olympic sponsor badges is even higher than that of official Olympic badges. For example, a single official badge costs about 30 yuan, while a sponsor badge generally costs 50 to 100 yuan. If it is a complete set of sponsor badges, it should be about three times the price of the official badge.

Among the global partners and sponsors of the Olympic Games, the commemorative badges of Coca-Cola and McDonald's have attracted the most attention. Song Keqi, a badge collector, believes that the Coca-Cola Olympic badge has the richest history and culture. In addition, the Olympic badges of IBM and VISA have always been very popular and must be paid attention to by collectors of every Olympic Games. Continuously produced sponsor badges can arouse everyone's interest and attention. McDonald's has produced badges in previous Olympic Games, forming a continuity. People always have a curiosity, and sponsor badges that are only issued for one or two games and then disappear are collected. will break.

Two years ago, the Coca-Cola Beijing 2008 Olympic medal plan launched the Chinese flying star Liu Xiang medal, the 2008 Olympic logo medal, the Coca-Cola Olympic Fuwa medal, the Coca-Cola Olympic medal, the torch relay set and the "Olympic star lineup" series, etc. They have become treasures in the hands of collectors. In August last year, when the countdown to the Beijing Olympics was counting down to the first anniversary, Coca-Cola announced its unique Bird's Nest steel Olympic medal plan. It is understood that Coca-Cola's Olympic medal plan has been formulated by the end of this year. In addition to the "Bird's Nest Steel" series, it also includes medals with themes such as the Olympic torch and the opening ceremony, and the "every" medal that started at the 1994 Lillehammer Winter Olympics. The "One Chapter a Day" plan will also continue at the Beijing Olympics. At that time, Coca-Cola will launch a limited edition commemorative medal every day based on the theme of the Olympic Games that day.

Although Olympic sponsor badges are all collectible, there are still certain differences. Those with low circulation numbers naturally have high collection value, such as the badges of Beijing 2008 partner Adidas and sponsor UPS, which are less popular in the market and are more difficult to collect. Another thing to look at is the exquisite design and production process of the badges. Although Coca-Cola’s Olympic badges are issued more often, they are particularly beautiful, so they are also loved by collectors.

In addition to collecting Olympic badges from Coca-Cola, Panasonic, Samsung and Adidas, Song Koqi also has Olympic badges from Tsingtao Beer. This is the first time for domestic companies such as Tsingtao Beer and Hengyuanxiang to participate in the Olympics as sponsors, and it is also the first time to issue sponsor badges. This may be important to the company itself, but for Tibetan friends, if a sponsor badge can only If you see it in one Olympic Games, its influence in the collection world will not be as good as those that have been issued for many editions.

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