Beauty salon promotion plan book

Time flies like an arrow, and a period of work has ended. Our work will turn a new page and usher in new tasks and goals. Only after making a plan can we go into battle lightly and strive for the first place in the future. So what's the format of the plan book? The following is my beauty salon promotion plan, I hope it will help you.

In a festival like beauty salon promotion plan 1, activities must be unexpected to win the favor of competitors, but at the same time, they also need sincerity to retain customers. Therefore, the theme of this Women's Day "xx Beauty Salon" is determined as follows:

I know your beauty.

Activity time: March 10- 15.

Target audience: women

Activity planning: the activity time will be extended to 10 day, and it will be warmed up three days in advance. Through various advertising programs, let the customer groups suitable for you know a certain activity intensity, and set up surprise items at the activity site to keep customers' appetite and make consumers want to see it on the day of the activity. But also new products can be launched on the same day to achieve the purpose of promotion.

Use more female elements in activities, so that women can feel their own special festivals and customers entering the store can form a certain emotional voice.

Purpose of the activity: attract new customers, maintain old customers, enhance the popularity of beauty salons, accumulate good consumer reputation and create a fiery consumption atmosphere.

Second, on romantic Women's Day, we must dress ourselves up.

Activity time: March 5-8.

Target audience: women

Activity planning: March 8th is a special day, so you can take advantage of birthdays, including your husband's, children's and your own, to enjoy the lowest discount in the beauty salon. You can fully enjoy your distinguished status on March 8th Women's Day, and get customized March 8th gifts on that day. Women who don't have birthdays on March 8th can also enjoy the buy one get one free activity as long as they bring their girlfriends. As long as they participate in live interactive activities, you can also get a surprise prize worth 520!

Purpose of the activity: to benefit female consumers, make full use of women's psychology of being lively and taking advantage of small things, and attract consumers to wait and see. The activity of buying one get one free can induce old customers to bring their relatives and friends, so as to achieve the purpose of bringing the old with the new.

Third, la vie en rose is always accompanied by happiness.

Activity time: March 8-March 15.

Target audience: new and old customers of beauty salons.

Activity content:

Beauty salons are women's world, and many women come to beauty salons for nursing. Of course, female friends want to show their heads or witness their gorgeous turn in this place where flowers gather, which just encourages consumers to participate in this activity.

Submit your most satisfactory photos to the beauty salon and write down your own feelings about beauty. All customers participating in the event can get a gift worth 388 yuan from the beauty salon. The registration date for the event is from March 8 to March 12, and the voting time is tentatively set at 13 and 14. The winners will be announced on 15. You can pay attention to the official WeChat or Weibo of the beauty salon.

The activities are divided into 1, 2, 3 and other awards. Two first prize winners can get a half-year facial maintenance card from the beauty salon for free. Five second prize winners can get a beauty salon and skin care set worth 1888 yuan. The third prize of 10 is a free experience card.

Fourth, make you beautiful and make your man move.

Activity time: March 8-10.

Target audience: women

Activity content:

About 1 month, you can win all kinds of prizes when you spend all your money in 280 yuan in xx beauty salon. If you want to win all kinds of awards, it depends on whether you abandon small and wide awards.

Top plan: give away 1 advanced whitening lotion with coupons;

Top plan: Abandon Xiao Boda, give up gifts, and participate in the card scratch lottery held by beauty salons to surprise men. This is the top plan.

Prizes are divided into: DVD, electric shaver, pocket radio and camera.

Beauty salon promotion plan 2 I. Theme of the event

Tanabata together, the beauty of makeup is infinite.

Second, the activity time.

Xx month of 20xx to August of xx year.

Third, the object of the activity

Beauty salon customers (male or female) aged between 23 and 45;

Four. Contents of promotional activities

(A) Tanabata special package activities

During the Valentine's Day activities on Tanabata, all men can buy a special gift package (worth RMB ￥xxx) for their wives (girlfriends) in the beauty salon to fully express their love and thank their wives (girlfriends) for their support and help in the past year. At the same time, beauty salons can also promote "couples enjoy preferential activities" to customers.

(2) Tanabata Beauty Card Activities

During the Valentine's Day activities on Tanabata, beauty salons can provide card discounts for Tanabata beautiful mind cards. Men or beauty salon customers can enjoy nine discounts when purchasing this card.

1, and the optional basic nursing item is 12 times;

2. Optional body care items for four times;

3. Give his wife (girlfriend) a set of "Love Unlimited" customized product gift box (specially packaged);

A bouquet of flowers (1 1, the color of your choice) and a box of exquisite chocolates will be presented to the designated person on August xx.

5. Give a man a belt (or shirt or wallet);

6. Buy a special detergent for men;

7. Give male kidney care once;

8. Get a love oath card, participate in the "Love Talk Selection" activity, and have the opportunity to get a beautiful prize;

9. If you book on the same day, you can get a discount of 10%;

Note: If you have been married for more than three years (including three years, subject to the marriage certificate), you can get another 10% discount.

Verb (abbreviation of verb) activity promotion

1. Promotion time: one week before the event.

2. means of publicity: a. sending a list (theme: such as a letter to a man,); B, hanging banners (activity theme); C. Poster posting or X-frame display (activity description); D. newspaper clippings; E. Female members of beauty salons publicize and ask to bring them to their husbands or boyfriends; F, others;

Description of intransitive verb activity

1, leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target audience-men;

2. Publicity points: Emphasize that the special package of "Romantic Couples" is the actual expression of the most care and love for the wife (girlfriend);

3. Make the sales target of the activity, and break it down into the corresponding task indicators of beauticians (beauty consultants), and reward them according to the achievement rate after the activity.

4. Beauty salons must be properly arranged to create a festive promotion atmosphere and stimulate customers' desire to buy; If there is a reminder that "male guests stop", it must be deleted during the activity; At the same time, pay attention to the interference of urban management when placing heart-shaped boards outside the store;

5. It can be promoted together with flower shops, western restaurants, men's clothing stores and other businesses on the same stage to enhance the influence of the event.

Beauty salon promotion plan 3 I. Theme of the event

Your youth, my happiness.

Second, the purpose of the activity

1. Add new customers through the Tanabata Valentine's Day activities in beauty salons.

2. Consolidate the old customers of beauty salons

Let more people know about our beauty salon and publicize our brand through activities.

Third, the activity time

20xx x month xx to 20xx month xx.

Fourth, the active object.

All female customers

Verb (abbreviation of verb) activity content

During the 1. activity, consumers can enjoy pedicure programs free of charge in the beauty salon, so as to relieve your footstep pressure.

Customers who spend money in beauty salons can enjoy 28% discount.

3. During the activity, all customers who spend all of 580 yuan will receive a bottle of facial cleanser.

4. Customers who spend all of 780 yuan in beauty salons will receive a bottle of hydrating liquid.

5. Customers who spend all their money in 980 yuan in the beauty salon will get a night skin care suit.

6. Customers in 280 yuan will enjoy a 20% discount if they spend more than 65,438+0 in beauty salons, and they will be given a set of inventory solutions.

Popularization of intransitive verbs

1. Promotion time: xx, xx to xx, xx.

2. Publicity methods:

There are two beauty salons in Yi Labao in front of the beauty salons, which have the details of Valentine's Day activities.

B. Hang a banner with the theme of beauty salon activities on the storefront of the beauty salon.

C, you can put up big posters nearby to promote the activity plan of the beauty salon.

Distribute leaflets near the beauty salon.

Seven, matters needing attention

1, the advertising screen of the activity must be designed to be very infectious, otherwise it will not attract customers, and the theme is to restore youth.

2. During the activity, all employees in the beauty salon must behave in a standard way, take a standing posture and sit around. When meeting customers, they should agree to smile and say hello, and highlight the professionalism and team strength of beauty salon services.

3. Make proper arrangements inside the beauty salon to make the beauty salon full of the atmosphere of Tanabata Valentine's Day.

4. You can join the nearby supermarket or shop to do activities and give the beauty salon a Valentine's Day coupon as a gift.

Remarks: This plan is for reference only and edited by Pritisha. The specific promotion content and implementation rules should be adjusted and supplemented according to the actual situation of business districts and beauty salons.

Beauty Salon Promotion Plan Volume IV Activity Theme:

Be grateful to have you and give back the truth.

The theme of promotional activities before and after Thanksgiving must be clear. Since it is to be grateful, it can be an opportunity for beauty salons to thank new and old customers for their support to the development of beauty salons, or it can be an opportunity to thank new and old customers. Beauty salons, as the organizers of the annual gratitude feedback activities, must reflect the preferential strength of this activity, so that customers can really enjoy the tangible benefits of the beauty salon promotion activities.

Activity 1:

On the day of the event, the beauty salon can provide free lottery for the top 20 customers who enter the store. All customers participating in the lucky draw are guaranteed to get a bonus of 100%. Considering that such preferential activities may cause customer commotion, on the day of the activity, customers who spend a certain amount in the store can also enjoy the lucky draw. Generally speaking, if customers win prizes such as vouchers during the lucky draw, their mood is not as good as when they have cash in hand. Therefore, when setting prizes in the lucky draw, we might as well consider cash back on the spot, but the face value of cash is different.

Activity significance

When the news of the beauty salon lottery is released, customers' attention will be focused on the beauty salon's Thanksgiving activities. If customers enter the top 20 beauty salons on the day of the event, they are likely to spend money in beauty salons. On the one hand, this activity embodies the theme of gratitude activities in beauty salons. On the other hand, the Thanksgiving promotion activities of beauty salons have also been well publicized.

Activity 2:

On the day of the event, any customer who wants to thank his relatives and friends for entering the beauty salon can experience a local nursing program for free, and the customer's consumption will also be converted at a low discount. At the same time, if customers can spend all the money in the beauty salon on the day of the event, the beautician in the beauty salon will help customers realize several small wishes. For example, create a brand-new look for customers' relatives and friends, or provide a free experience for customers' relatives and friends.

Activity significance

If Thanksgiving activities want to be meaningful and promote customers' consumption, customers should feel that the value of Thanksgiving promotion activities in beauty salons has been reflected. Not only let customers enjoy the preferential activities provided by the beauty salon, but also let customers' relatives and friends experience the intimate service of the beauty salon. This is also an opportunity for beauty salons to face a larger consumer group. Only by allowing more customers to recognize the services of beauty salons can beauty salons have more room for development.

Activity description:

In order to ensure the smooth development of 20xx Thanksgiving promotion activities in beauty salons, beauty salons should pay attention to every link of the activities and make corresponding preparations in advance. Let everyone enjoy the thanksgiving feedback activities brought by the beauty salon!

Beauty salon promotion plan book