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Valentine's Day theme activity plan (10 articles)

Valentine's Day theme activity plan (general 10 articles)

Valentine's Day is a marketing node that has attracted many brands And merchants! How to write a Valentine’s Day themed activity plan? Below is the Valentine’s Day themed activity plan (10 articles) that I carefully compiled. If you like it, you are welcome to collect it and actively share it!

Valentine’s Day theme Activity Plan (Part 1)

1. Time:

February 14, 20__

2. Location:

Omitted

3. Activity goals:

__ktv will become a romantic entertainment place for couples.

4. Public target:

Most of them are lovers of the younger generation.

5. Positioning:

In entertainment venues, the consumption level is increasing day by day and has become a high-end situation. First of all, it is unique in the advertising campaign. The activities are unconventional and refreshing. The camp illuminates the warm and warm atmosphere of the festival.

6. Advertising keywords:

1. A thousand declarations of love. A thousand reasons to love.

2. Whether it is loving or being loved, expecting or possessing, what remains unchanged is the desire for love and persistence in dreams.

3. Lover’s gift—Beautiful flowers are the best gift for your lover.

4. Date on Valentine’s Day - This winter is very cold, this winter is very special. I have no lover, how can I spend Valentine’s Day in the new century? Let’s find a romantic place to say goodbye to the lover without a lover. Festival.

5. If you win the grand prize by singing, you will get a romantic Valentine’s Day gift from __ktv.

6. Why don’t you come to __ktv? Why don’t you try here and take your sweetheart to a singing Valentine’s Day? Why don’t you have the courage to make an appointment with a beautiful Shushu and tell her why you’re not here? Find love in romance.

7. Advertising campaign combination:

1. Outdoor advertising: light box advertising 100 yuan.

8. Promotional activity combination:

1. Each couple can guess three riddles, and if they answer 1-2 correctly, they will receive a rose. Get a small plate of chocolate for every three pairs.

2. Implementation method:

a. Each waiter on duty in the box will give the customer two cards, one with a riddle, and the other with the answer and box number.

b. This event is only valid on Valentine's Day.

c. Riddles are divided into easy, moderate and difficult.

d. Prize configuration: (rose) winning rate 50 (a small plate of chocolate) winning rate 20

e. Winners who do not win will be given a balloon.

9. The layout of the hall and tea bar.

1. Hang "rose heart" ornaments on the glass and on the wall of the tea bar.

2. There is a red rose on the table in the tea bar and private room.

10. Analysis of the effectiveness of marketing activities:

1. This planning reflects the atmosphere of Valentine's Day and provides discounts for couples. From a publicity point of view, __ktv is a good place for couples to enjoy a romantic world for two.

2. The riddle-guessing prizes in promotional activities allow customers to have fun and gain favor and interest in this activity.

3. This activity is to give men an opportunity to perform well in front of women. Enhance lovers' feelings.

4. This activity will leave many beautiful and sweet memories for customers and deepen their impression of __ktv entertainment and leisure venue.

Valentine's Day theme activity plan (Part 2)

Activity time:

May 20th (Wednesday x)-21st (Wednesday x).

Activity theme:

Yuanding X520 shopping spree.

Event content:

1. Shopping will give you a romantic mood

During the event, anyone who purchases a total of 500 yuan (gold jewelry/home appliances/cigarettes) in X shopping mall on the same day If you spend RMB 1,500 or more on wine), you will receive a piece of chocolate (valued at RMB 10.5) or a rose (valued at RMB 5).

If you spend a total of RMB 3,000 on the same day (gold jewelry/home appliances/cigarettes and alcoholic drinks exceed RMB 8,000) , give away a 50 yuan cash coupon from Laoshu Coffee. (Gifts cannot be enjoyed repeatedly, and a single invoice is limited to one)

2. True confession, romantic hand-in-hand

During the event, X internal broadcast will open an on-demand hotline, and couples can express their true love through Form, tell him or her what is in your heart. You can request a song for your loved one, or you can walk into our recording studio and sing a song for your loved one, and we can play it regularly for you. (X Broadcasting Studio is a simple recording studio). You can imagine how romantic and emotional it must be when you and your loved one walk hand in hand into .

3. Atmosphere Creation

During the event, the music in the store will all play some love songs and X’s Valentine’s Day promotions, and from time to time send out X’s wishes to all the lovers in the world. Remind people who walk into X that Valentine’s Day is here and it’s time to pick a souvenir for your loved one to boost sales during the event.

4. Event promotion

1. Television, radio, newspapers, publicity

2. SMS promotion

3. Event sign

5. Cost budget

1. Gift cost: estimated to be 25,000 yuan (flowers/chocolates are expected to be 200 copies/day, packages are expected to be 50 copies/day)

2. SMS fee: 2,500 yuan

3. Other fees: 1,000 yuan

Valentine's Day theme activity plan (Part 3)

1. Activity theme

The years are silent - true love is eternal.

2. Event time

May 20th.

3. Event location

Store and surrounding areas.

4. Theme Explanation

The theme highlights the grand theme of the jewelry store taking advantage of the online Valentine's Day to send warm and romantic service wishes to customers.

5. Purpose of the event

Mainly focus on warm, romantic, carnival and game activities, in line with the trendy theme of online Valentine's Day. Close the relationship between the company and new and old owners and customers, establish the company's reputation, and enhance customers' recognition of the company. Establish a strong brand for online Valentine's Day activities to influence stores. Through this activity, the company's image and social reputation will be further enhanced.

Specific activity plan 1: Happy entry

The first 10 shoppers on the day of the event will receive a diamond ring worth 688 yuan;

And during the event There will be a limited sale of 100 colored gold rings priced at 68 yuan on the same day;

A rose will also be given as a gift.

Specific activity plan 2: Table tennis sucking exhibition match

Theme: The secret of "attraction"

Awards: Attraction Award

Organization method: Four groups of lucky couples/families are randomly selected from all the people on site. Each group chooses one person to be responsible for sucking up the table tennis balls from one place to another with a straw, and one person to be responsible for holding a tray or a small basket. The winner is the couple/family that sucks the most ping pong balls for three minutes. This competition is divided into two rounds, with four groups in each round. The winner will receive the Attraction Award.

Reward mechanism: The winner will receive a piece of exquisite diamond jewelry awarded by the company.

Specific activity plan 3: The woman puts on a red hijab and ties the man's tie

Theme: Our love is so tacitly compatible

Awards: Tacit Lover Award

Organization method: 4 couples or couples are randomly selected. The woman covers her head with a red hijab and the man wears a bow tie. Anyone who peeks is considered a violation and will be disqualified the fastest. for the winner.

This competition is divided into two rounds, with four pairs in each round, and the winner will receive the Tacit Lover Award.

Contest supervision: On-site customer registration or random drawing

Reward mechanism: The winner will receive a piece of exquisite diamond jewelry awarded by the company.

Valentine's Day themed activity plan (Part 4)

1. Activity theme

__Hotel Valentine's Day (God-given love, determined love__)

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2. Event Time

February 14, 20__

3. Event Location

Main location: __ Western Restaurant (Hotel Sixth floor)

Second location: guest room

IV. Activity methods

1. Create a warm and charming environment for consumers through romantic scene layout The palace of love.

2. Place "Lover's Message Card" for couples to write their love vows on it.

3. The guest room has a "pink couple suite", which is cleverly decorated and comes with roses, chocolates and champagne.

5. Atmosphere Creation

1. Set up a truss on the periphery for advertising.

2. The electronic screen and LED screen in the lobby will scroll and play the content of the event.

3. Place a small display rack on each of the first and sixth floors.

4. Each table in the restaurant on the sixth floor has a candlestick and a rose.

5. The entire restaurant is decorated with white tablecloths, white chairs, wintersweet, and saman.

6. Place a bouquet of flowers on the bar. (Lily, calla lily)

7. Set up an arch style column at the entrance of the western restaurant.

8. Colored lights and Shaman decorations decorated the scene with pink balloons.

9. Take photos on site. (Polaroid __ yuan/picture)

10. Place a champagne tower on the dining table.

11. Set up a special dining table and place a big cake on the dining table.

6. Advertising methods

1. Flyers: 1,000 copies (guest rooms, each business outlet)

2. SMS release: __ yuan (20,000 Articles)

3. Internal advertising release: (electronic screen, Sanming TV subtitle scrolling frequency, including inkjet printing)

4. Advertising text:

A. Tianci A good relationship, a determined love__. (Advertising words)

B. Spring letters bloom, roses bloom, love comes, and your story begins; Valentine’s Day is here, prepare a cherished gift at __ Hotel, and then carry it gently If she or he falls in love with you, start dating on this romantic day. (SMS)

7. Event Arrangement

1. Marketing Department: launch event advertising __month__ days ago

2. Other departments __month_ Beforehand, combined with the marketing plan, formulate the detailed rules for Valentine's Day activities.

3. The restaurant and guest rooms should do a good job in creating a Valentine's Day atmosphere before __ month __.

4. Engineering Department: In conjunction with the activity plan, make arrangements for lighting and electricity use and the production of special props.

Valentine's Day theme activity plan (Part 5)

1. Activity time:

February 14, 20__

2 , Activity theme

The rose that speaks love words - __jewelry conveys your love

3. Activity background:

Every festive season, we miss our loved ones even more. From X, X, XX to X, X, good festivals are connected. Valentine’s Day is an excellent opportunity to express love. The Lantern Festival is also known as the Festival of Lanterns in ancient times. It is also a festival where couples meet to watch lanterns and express their feelings to each other. At this time, what people think of most is themselves. People will think of sending flowers to their lovers or lovers, and they will also buy gifts (such as jewelry, cosmetics, etc.), so we cater to this mentality and specially launch novel and unique gifts - those who can speak love words. Roses allow people to use love-talking roses to express their love and gratitude to their lovers or lovers while giving gifts, attaching emotional meaning to __ jewelry, touching the hearts of consumers with emotional appeals, and using emotional marketing win.

IV. Purpose of the event:

1. Through this event, increase the popularity of the store during Valentine’s Day;

2. Increase the popularity of __ jewelry brand in the local area, Seize market share;

3. Further improve the brand reputation of __ jewelry to facilitate long-term promotion and sales.

5. Activity content:

1. Promotional activities:

(1) On X month, publish an advertisement for the activity in a local daily or evening newspaper with a circulation , the theme is "The Rose That Talks Love - __Jewelry Conveys Your Love";

(2) Franchisees from all over the world will advertise the event on local TV stations, and can also use subtitles during prime time Make detailed advertisements on TV stations about the significance of the event, participation details, addresses and phone numbers of stores/counters in various locations.

2. Counter promotion:

Any purchase of 1,000 yuan or more at __ jewelry store/counter will receive a "Love Talking Rose" as a gift. This activity is to allow people to express their love and gratitude to their lovers on Valentine's Day. It mainly uses "love-talking roses" to record the sweet words of love and gratitude that people are usually embarrassed to say to their lovers or lovers. Then send it together with the jewelry, so that the lover or lover can get a noble diamond and an emotional spiritual gift at the same time.

3. New models are on the market:

The headquarters will have a series of new diamond jewelry that touch people’s deep emotions (mainly the "Promise" and "Goodness" series) for sale at the same time. The activities moved the customers emotionally, and the activities complemented each other, making this "emotional marketing" an overall success.

6. Event publicity and promotion

(1) Make promotional posters and x display racks in front of the store. Arrange activity consultants at the counter and set up activity consultation hotlines to facilitate customer inquiries about the series of activities;

(2) Online promotion: Cooperate with local websites to do activity promotion advertising, activity news reports and other publicity activities, and use news The form of the event should be used to "build momentum";

(3) Each franchise partner should contact local newspaper reporters and report the event well, so as to achieve the purpose of long-term brand promotion and long-term sales promotion;

7. Activity Budget

Omitted

Valentine’s Day Theme Activity Plan (Part 6)

1. Activity Theme

Friendship is priceless, love is on Chinese Valentine's Day

2. Event time

20__ from x month x to x month x day

3. Target audience

New and old customers of beauty salon franchise stores and boyfriends (husbands)

4. Purpose of the activity

1. Take advantage of Chinese Valentine's Day for beauty salons The hospital increases its customer base.

2. Through the promotion of Chinese Valentine's Day activities, we can deepen the impression of surrounding consumers on our beauty salon, so as to achieve the role of brand promotion.

3. Give back to old customers through Chinese Valentine’s Day activities to achieve the purpose of retaining customers.

5. Promotion of the event

1. Promotion time: 5 days before the event;

2. Promotion methods: a. Distributing orders along the street; b. Hanging banners ;c, poster posting and >

During the period from x month x to x month x 16:00 pm, 20__, all women can receive a best love words selection ticket, as long as their boyfriends and husbands write down their love words during the event Make a love vow and paste these touching love words on the love wall board in the lobby of the beauty salon, and you will receive a 299 yuan experience coupon and a 199 yuan voucher from the beauty salon. You can also participate in a lottery to get exquisite gifts.

The results of the selection will be announced at 17:00 pm on June 1st, and there will be three awards including "The Most Touching Love Words Award", "The Most Creative Love Words Award" and "The Most Humorous Love Words Award". The winner will receive Complimentary couples movie package and 23% off any beauty treatments.

7. Event Notes

1. Chinese Valentine’s Day leaflets and slogans must be contagious and inciting

So when designing the Chinese Valentine’s Day leaflets, A festival for lovers must be the most reasonable, romantic, and considerate in theme, so as to impress women first, and then drive men to actively participate through women’s charisma. When designing leaflets and slogans, you can find a unique way and use expressions that don't follow the crowd. As long as it is a blessing with a correct outlook on life, it's okay to "do nothing if it doesn't surprise you."

2. The event time period must be grasped

The romantic Chinese Valentine's Day is a festival that all businesses will target. Before this day arrives, many businesses are already "waiting for opportunities." Generally speaking, one week before the festival, it is best for beauty salons not to do too many promotional activities, so as not to consume the traffic of the Chinese Valentine's Day event in advance.

3. The event promotion method must be comprehensive

In the Internet era, not only the traditional promotion methods must be used, but also self-media platforms, WeChat public accounts and other promotional resources must be utilized. Your article High-quality Chinese Valentine’s Day event tweets can replace high advertising costs.

Valentine's Day theme activity plan (Part 7)

Valentine's Day activity theme:

White Valentine's Day, true love will always be with you

Activity Purpose:

Use Valentine's Day to increase the customer base of the beauty salon, improve sales performance, and at the same time patronize old customers, enhance customer stickiness, and also promote the beauty salon.

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Activity target:

All female customers, special targets (married women, women in love, women who are about to be single)

Valentine's Day activity content:

1. During the event, any lady who enters the store can receive a delicate rose or a mysterious gift;

2. During the event, any lady who is accompanied by a man into the store will receive a gift. You can receive a beautiful rose or a mysterious gift for free. Women can enjoy any care program, and men can enjoy a shoulder and neck care program for free.

3. During the event, you can enjoy 8% of the original price when purchasing products. On the basis of the discount, you can enjoy an additional 10% discount, and the discount will make customers feel more affordable;

4. "Transfer of Love" activity, during the activity period, men will give gifts to their wives (girlfriends) ) designated beauty item card or designated beauty product set to express love. The beauty salon can convey love to the wife (girlfriend), express love, send an unexpected surprise to the wife (girlfriend) or give away three free facial care items ( Choose one of two aromatic back treatments at once).

6. Gathered for love, any couple who enters the store for purchase on Valentine’s Day can receive a free draw, a bouquet of roses, a body project card, and a facial care project;

7. Express your love loudly. For all customers who enter the beauty salon and express their deep love to each other loudly, the beauty salon will give a pink ribbon breast care treatment worth 1999, and a bouquet of roses.

Valentine's Day event promotion

1. Promotion time: March 14-March 30, 20__

2. Promotion method: banner outside the store Slogan display, in-store roll-up banners, advertising screen activity content display, WeChat Moments activity dissemination, regular customer phone calls, text messages, and WeChat dissemination.

Notes on Valentine’s Day activities

1. The event poster design must be contagious, the atmosphere on site must be romantic, and the decoration must be loving;

2. Employees behave professionally and receive customers with high standards, requirements and etiquette;

3. Be fully prepared for event gifts, and arrange roses in advance;

4. Skilled employees Activity content and proficient sales skills.

Valentine's Day themed activity plan (Part 8)

1. Purpose of the activity

1. Seize holiday promotion opportunities and avoid them through innovation in activity content and objects The vicious competition of "price competition" and "competition for customers" will give customers a sense of freshness and stimulate their desire to consume;

2. Improve the sales performance of beauty salons and attract new customers;

3. Build the brand image and popularity of the beauty salon and enhance customer loyalty;

2. Activity theme

If you love me, speak out bravely

3. Activity content

During the period from __ month __ to __ month __, 20__, all men who purchase the "New Year Beautiful Heart Gift" special package and the husbands of beauty salon members (Or boyfriend, note: you do not need to purchase the "New Year Beautiful Heart Gift" special package) You can get a love vow card at the beauty salon, write your own touching love words, and paste it on the heart-shaped board at the entrance of the beauty salon. Let’s all witness our feelings for our lovers and let our love last forever!

IV. Event notes

1. Promotional leaflets must be inciting and contagious. Put forward the most reasonable, romantic and considerate reasons to impress the target target DD men;

2. Key points of publicity words: Emphasize that sending the "New Year Beautiful Heart Gift" special package is the right The most caring thing from a wife (girlfriend) is the actual performance of love;

3. Set sales targets for the event, and break them down to corresponding task indicators for each beautician (beauty consultant). After the event, follow the Rewards will be given based on the achievement rate.

4. The interior of the beauty salon must be properly decorated to create a festive promotional atmosphere and stimulate customers' desire to buy; if there is a "male guest stop" notice posted, it must be removed during the event; at the same time, outside the store When placing the heart-shaped board, pay attention to the interference of the urban management;

5. You can cooperate with florists, Western restaurants, men's clothing stores and other merchants for joint promotions to enhance the influence of the event.

5. SMS Promotion

1. Valentine’s Day*** is now. No need for roses or chocolates, a sincere heart is just for you; no fancy words or sweet words, a text message expresses sincerity: May our love bloom in the cold winter and overflow with fragrance.

2. A person's smile and every heartbeat, although silent, are better than each other's vows; the collision of true feelings and the protection of the soul may not be romantic enough, but they are better than weak promises. On Valentine's Day, I only want to grow old hand in hand with you.

3. The Spring Festival is celebrated lively, and everyone walks away with joy. Spend the day of reunion and welcome the time of romance. Valentine's Day is here, let's go on a date. In the world of two people, I hope you can wander more. Have a happy holiday and a comfortable future. Happy Valentine's Day!

4. The text messages convey lovesickness, each word of concern is just for you, the greetings warm the heart, and the blessings refresh the heart. On February 14th, Valentine's Day is coming. , a text message means that I sincerely miss you.

5. Lover is like a tree, you have to hug it; Lover is like grass, you have to protect it; Lover is a mobile phone, you cannot live without it; Lover is like spring dew, warmth is in your heart; Valentine's Day, Bless them and be kind to them.

Valentine's Day theme activity plan (Part 9)

1. Activity theme

Love lasts a lifetime, sincere expression of love

Activity (1) Theme: Chinese Valentine's Day, true love is unlimited

Activity (2) Theme: If you love me, say it bravely

Activity (3) Theme: Love is priceless, love me is priceless Award

2. Activity Time

August 1 to August 2, 20__

3. Objects of the Activity

1 , Activity (1) is aimed at the target audience: aged between 23 and 45 years old, tastefully dressed, especially men who drive private cars and beauty salon customers;

2. Activity (2) is targeted at the target audience Target audience: Participants of activity (1) and husbands (or boyfriends) of beauty salon members;

3. Activity three is targeted at: participants of activity (2) and all women participating in the selection;

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IV. Activity content

Activity (1): "Qixi Festival Lovers, True Love is Unlimited" Special Promotion

During the activity, all men can purchase "Couple Romance" at the beauty salon "Heart Gift" special package (valued at RMB 999), gift it to your wife (girlfriend) to fully express your love and thank your wife (girlfriend) for her support and help in the past year; Beauty salon customers can also promote at the same time (lovers enjoy special discounts);

The beauty card can enjoy nine special discounts:

1. Select basic care items twelve times;

2. Choose four body care items;

3. Receive a set of "Infinite Love" custom product gift box (special packaging) for your wife (girlfriend) ;

4. On August 2, you will receive a bouquet of flowers (11 flowers, color of your choice) and a box of exquisite chocolates, which will be delivered to the designated person by a dedicated person;

5. Receive a free brand-name men’s belt (or brand-name shirt, wallet);

6. Receive a free men’s facial cleanser;

7. Free men’s kidney care;

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8. Receive a love vow card, participate in the "Best Love Words Selection Activity, and have a chance to win exquisite prizes;

9. Receive a 10% discount when ordering on the same day;

Note: Or those who have been married for more than three years (including three years, subject to the marriage certificate) can get an additional 10% discount (higher discount)

Activity (2): "Love Me , just speak out bravely" Love Vow Expression Activity

During the period from August 1 to August 2, 20__, all men who purchase the "Romantic Heart Gift for Couples" special package and the husbands of beauty salon members (Or your boyfriend, note: you do not need to purchase the "Romantic Heart Gift for Couples" special package) You can get a love vow card at the beauty salon, write your own touching love words, and paste it on the heart-shaped board at the entrance of the beauty salon. Let’s all witness our feelings for our lovers and let our love last forever!

Activity (3): “Love is priceless, love me is rewarded” Best Love Words Selection Activity

During the period from August 1st to August 2nd, 20__ (before 3:00 pm), all female friends can receive the awards for the Best Love Words Selection. Gray Hui Niu selects the best love words expressions in their minds. All female friends who participate in the selection can receive an experience coupon (or __ yuan voucher) from the beauty salon, and participate in the lottery to win exquisite prizes;

August 2, 17:00 The results of the selection were announced on site, and five awards including "Most Touching Love Words Award", "Most Creative Love Words Award", "Best Popular Love Words Award", "Most Simple Love Words Award" and "Most Humorous Love Words Award" were selected. The winners Everyone will receive a free Western restaurant couple's set meal (or a free couple's movie set); at the same time, a number of winners will be selected to participate in the selection (awards and prizes are determined by the beauty salon);

5. Promotion of the event:

1. Key publicity time: five days before the event

2. Publicity methods: a. Distributing orders (theme: a letter to a man,); b. Hanging banners ( Activity theme); c. Poster posting or x exhibition stand display (activity content description); d. Newspaper folder; e. Chinese Valentine's Day couple advertising balloon promotion (heart-shaped pink balloon);

6. Event notes:

1. The promotional leaflet must be provocative and contagious, proposing the most reasonable, romantic and considerate reasons to impress the target DD men;

2. Key points of publicity rhetoric: Emphasize that sending a special package of "Romantic Gifts for Couples" is the most caring thing for your wife (girlfriend) and is a practical manifestation of love;

3. Establish activity sales targets and break down corresponding task indicators to each beautician (beauty consultant). After the activity, rewards will be based on the achievement rate.

4. The interior of the beauty salon must be appropriately decorated to create a festive promotional atmosphere and stimulate customers’ desire to buy; if there is a “men’s stop” notice posted, it must be removed during the event; at the same time, it must be placed outside the store. Pay attention to the interference of urban management when entering the heart-shaped board;

5. You can cooperate with florists, Western restaurants, men's clothing stores and other merchants to promote the event to enhance the influence of the event;

Valentine's Day theme activity plan (Part 10)

1. Purpose of the activity

1. Seize the promotional opportunities of festivals (Spring Festival, Valentine's Day) and avoid avoidance through the innovation of activity content and activity objects. Start a vicious competition of "price competition" and "competition for customers", and give customers a sense of freshness and stimulate their desire to consume;

2. Improve the sales performance of beauty salons and attract new customers;

3. Build the brand image and popularity (reputation) of the beauty salon and enhance customer loyalty;

2. Activity theme

Love is understood by two hearts, and true love expresses sincerity. Activities

(1) Theme: Love for the New Year, Show Love Activities

(2) Theme: If you love me, say it bravely

( 3) Theme: Love is priceless, love me and you will get a prize

3. Event time

January 31 to February 12, 20__

Activity Target audience

1. Activity (1) is aimed at the target audience: aged between 23 and 45 years old, tastefully dressed, especially men who drive private cars (motorcycles or private cars);

2. Activity (2) targets the target audience: Activity (1) participants and beauty salon members (regular customers)

3. Activity Three targets the target audience: Activity (2) participants and All women;

4. Activity content

Live