A preliminary study on the cultural construction of small and medium-sized enterprises in the case of corporate culture construction plan

Abstract: Small and medium-sized enterprises are small in scale and have few employees. Therefore, the cultural construction of small and medium-sized enterprises is often ignored by enterprises intentionally or unintentionally. But in fact, establishing a good SME culture will not only have a positive impact on the development of the enterprise, but also enhance the overall competitiveness of the enterprise to a certain extent, which is beneficial to the development of SMEs.

Keywords small and medium-sized enterprises; corporate culture; construction

1. Definition of corporate culture

The so-called corporate culture refers to the rules that all members of the enterprise abide by. Values, beliefs and behaviors. The construction of corporate culture does not matter the size of the company or the difference in the industry. As long as it is an enterprise or a team, cultural construction is essential. Corporate culture includes three aspects: first, the values ????of corporate members are consistent, and only in this way can we achieve unity and unity throughout the company; secondly, the beliefs of corporate members are consistent, and only in this way can we achieve sincere unity and unity throughout the company. Be afraid of difficulties; moreover, the behavior of corporate members must be unified. Only in this way can the company's top and bottom teams move in unison and advance and retreat together. Without corporate culture, even a company with only three people will embark on a tortuous development path due to inconsistent thinking. On the contrary, with the protection of corporate culture, even a large company with ten thousand people can unite as one and move forward courageously.

2. Problems in the cultural construction of small and medium-sized enterprises

Small and medium-sized enterprises are small in scale and have few employees. Therefore, the cultural construction of small and medium-sized enterprises is often ignored by enterprises intentionally or unintentionally. This has caused many problems for small and medium-sized enterprises in the construction of corporate culture.

(1) Understand corporate culture as a "publicity slogan"

Small and medium-sized enterprises have a small number of people and a small scale, so their managers often lack management experience, so many Small and medium-sized enterprises often simplistically understand corporate culture as "the slogans hung on the wall by large companies" and understand the construction of small and medium-sized enterprise culture as the writing of loud propaganda slogans, without truly starting to build the corporate culture of small and medium-sized enterprises.

(2) Understand corporate culture as "union activities"

Some small and medium-sized enterprises often hope to "build corporate culture" by organizing employees to participate in cultural and sports activities similar to union activities. In fact, trade union activities are just a microcosm of corporate culture. Understanding corporate culture as "trade union activities" just reflects the unfamiliarity and ignorance of corporate culture among small and medium-sized enterprises.

(3) Understand corporate culture as "rules and regulations"

Some small and medium-sized enterprises believe that designing strict, detailed and humane rules and regulations for the enterprise is to build corporate culture. However, rules and regulations still reflect only one aspect of corporate culture. If only humane rules and regulations are established, corporate culture will still be incomplete and difficult to play a real role in promoting unity and promoting development.

3. Suggestions on cultural construction of small and medium-sized enterprises

Sishui County Power Supply Company is a wholesale county power supply enterprise managed by Shandong Electric Power Group Company. It is a state-owned medium-sized enterprise. The company currently has 383 employees, 11 departments, 2 secondary institutions, and 13 power supply stations. In the process of building the group company's "three sets and five majors" system, driven by innovative ideological and political work and under the influence of building a "five unifications" corporate culture, Sishui County Power Supply Company has established a "Sishui power supply culture" with its own company characteristics , emphasizing the importance of intensive management of human resources, finance and materials in the company's operation and management process, and combining the group company's "big planning, big construction, big operation, big overhaul, and big marketing system" with the Sishui company's "small planning, Small construction, small operation, small maintenance, small marketing system" are closely integrated to form a corporate culture atmosphere of "loyalty, obeying orders and doing work meticulously".

Under the influence of this unique corporate culture, Sishui County Power Supply Company has been awarded "First-class County Power Supply Enterprise" by the State Grid; "Advanced County Power Supply Enterprise" by the group company; "Lighting Up the Mountains" service brand "Service Brand" in Shandong Province ; Jining City's "Top Ten Service Brands"; "Benchmark Unit for Comprehensive Management of Below 600 Million Electricity" and many other honorary titles. It has maintained the honorary title of provincial "Civilized Unit" for 22 consecutive years. In the "double evaluation" work of Sishui County, it has continuously won The gratifying achievement of ranking first in the social management and public service industry for 2012 years. Summarizing the successful experience of Sishui County Power Supply Company, the cultural construction of small and medium-sized enterprises should pay attention to the following aspects:

(1) Improve the understanding of "corporate culture" among small and medium-sized enterprise managers

In our country, many small and medium-sized business owners have developed from scratch in the turbulent business world. Therefore, experience management is the management method that these managers are most familiar with. But in fact, with the development of enterprises in the market economy environment, experience management can no longer adapt to the new requirements put forward by the market for enterprises. Therefore, managers of small and medium-sized enterprises must strengthen their own learning, improve their knowledge and understanding of "corporate culture", and implement the cultural construction work of small and medium-sized enterprises instead of just writing a few slogans and playing a few ball games. Integrate corporate culture with the actual practice of corporate operation and management.

(2) Pay attention to the combination of small and medium-sized enterprise culture and actual enterprise development

The development of small and medium-sized enterprises requires the concerted efforts of all employees to achieve. Therefore, the corporate culture construction of small and medium-sized enterprises must be closely integrated with the actual development of the enterprise. Corporate culture should be advanced and instructive. It should change and evolve with the development level of the enterprise, so as to arouse the enthusiasm of all employees at any point in the development of the enterprise and tightly unite the employees of the enterprise. , forming a joint force to promote enterprise development.

(3) Emphasis on the role of small and medium-sized enterprise culture in promoting enterprise development

Corporate culture is a summary of the common values, beliefs and behaviors of enterprise members. Behavior has a guiding and normative role. Therefore, the construction of corporate culture of small and medium-sized enterprises should be combined with the actual development of the enterprise. It is necessary to "educate people with corporate culture, let corporate culture guide people, and rely on corporate culture to inspire people" and give full play to the incentive of corporate culture to employees of small and medium-sized enterprises. and inspiring effect, thereby ensuring that corporate culture can continue to serve the development of small and medium-sized enterprises, continuously inject fresh blood into the development of small and medium-sized enterprises, and promote the development of small and medium-sized enterprises.

For small and medium-sized enterprises, corporate culture is very powerful. The construction of corporate culture can not only provide long-lasting productivity and long-lasting development power for power companies like Sishui County Power Supply Company, but also achieve mutual support and complementarity between corporate management and corporate culture when corporate development is difficult. It plays an important and irreplaceable positive role in the long-term development of enterprises. Establishing a good SME culture will not only have a positive impact on the development of the enterprise, but will also enhance the overall competitiveness of the enterprise to a certain extent, which is beneficial to the development of SMEs.

References

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About the author:

Yan Hongpeng, Jining Sishui County Power Supply Company, political worker Teacher

Yan Honglin, Shandong University of Science and Technology, graduate student