In the cotton age, advertisements were hotly searched and scolded. Do you think this is advertising creativity or objectifying women?

Today, in the cotton age, a reverse advertisement for makeup remover wipes was published, which attracted the attention of netizens. I think this kind of advertising creativity is objectifying women and disrespecting them. It conveys a wrong value, not a positive energy!

After the advertisement video was released in the cotton era, it was resisted by the majority of netizens and caused dissatisfaction and hot comments from the majority of netizens. In this regard, the National Times also made its own comments and apologies on this matter, and removed the advertising video. However, most of the people's letters of apology about this matter are about some good aspects of this company, which has aroused people's disgust. I believe that the reputation of this company in everyone's heart will also decline!

What is the content of this advertisement?

The main content of this advertisement is that one night, a beautiful young woman came home from work and was followed by a male stalker. When the stalker pulled the woman forward, the woman hurriedly took out a makeup remover to wipe her face, and then suddenly turned into an ugly man, scaring off the stalker. The video was accompanied by vomiting and the expression of tracking the man's vomiting, which caused dissatisfaction among netizens. After this video was released, it was searched in Weibo, and the reading volume reached1.65,438+0 billion. Many netizens think that this video insults women, that there is a big gap between women before and after makeup, that women are plain and ugly, and that beautification stalkers think that women are being followed because they are beautiful, which has caused comments from netizens.

What kind of comments and discussions have this incident caused?

With the constant hot comments from netizens, the Women's Federation commented on this matter, thinking that there are some problems in the video, which is related to such a serious vicious incident that endangers women's safety, but it was solved by the creative rhetoric of advertising, beautifying criminals and uglifying victims, which is full of prejudice, malice and ignorance. Women are consumers, not consumer goods. And the apology in the apology letter is not sincere. The content of the big article is used to write about some advantages of our company. The majority of netizens also believe that the company has finally found an opportunity to praise itself, but it has not made an objective and fair evaluation on this matter. It is inevitable that this kind of advertisement insulting women will be accused by public opinion!

Such malicious advertisements should be resisted.

Faced with the enthusiasm of netizens and the criticism of the Women's Federation, the National Times Company said that it deleted this video and apologized for it, but the apology was not profound. Then most of them talk about the positioning of the company, the development of the company, the public welfare activities and various advantages of the company. Therefore, the majority of netizens think that this is the boast of Versailles, and the relevant departments should also think that advertisements should not try their best to increase exposure to challenge the bottom line of public order and good customs. For any business, gold cups and silver cups can't be exchanged for word of mouth. Therefore, when designing creative advertisements, a merchant should use positive energy to promote his products, instead of depriving others' eyes and increasing his exposure with this low-level taste. Such a video is bound to be resisted!