What are the differences between Alibaba, Taobao and Tmall?

The differences between Alibaba, Taobao and Tmall are as follows:

1. Taobao is a retail model. Taobao mainly focuses on retail and is geared towards end users.

2. Alibaba is an order model. Alibaba mainly focuses on wholesale (including export and domestic sales), dealers, and agents.

3. Tmall store is a new model launched by Alibaba, which is a mall-style retail. It is China's largest business-to-consumer shopping website, spun off from Taobao.

Taobao is the largest online retail and business district in the Asia-Pacific region. It was founded by Alibaba Group in May 2003. Taobao is China's most popular online shopping retail platform, with nearly 500 million registered users and more than 60 million regular visitors every day. At the same time, the number of online products every day has exceeded 800 million, with an average of 48,000 sold every minute. items.

Alibaba Group operates a variety of businesses, and also obtains support for operating a business ecosystem from the businesses and services of affiliated companies. The businesses and affiliated companies include: Taobao, Tmall, Juhuasuan, AliExpress, Alibaba International Trading Market, 1688, Alimama, Alibaba Cloud, Ant Financial, Cainiao Network, etc.

"Tmall" (English: Tmall, also known as Taobao Mall, Tmall Mall), formerly known as Taobao Mall, is a comprehensive shopping website.

Extended information:

Taobao’s marketing model:

(1) “Rural areas surround cities.” As the country strengthens the regulation of text messages, a large number of small and medium-sized websites and personal websites have lost their source of profit and are unsustainable. Taobao places advertisements on these small websites, and through advertising, consumers know that there is such a C2C e-commerce website.

(2) Alliance between Taobao and MSN? and other portal websites. As people's views on Taobao have changed greatly, Taobao began to form strategic alliances.

(3) Use the media for marketing promotion. Since the Beijing International Radio and Television Week in 2004, Taobao has taken advantage of the best-selling New Year films to increase its popularity, and has also put props up for online auction.

The origin of the Alibaba brand logo:

Alibaba founder Jack Ma feels that people around the world also know the story about "Alibaba", and that most languages ??have similar pronunciations. So the company was named Alibaba. E-commerce is a global business, so we also need a name that is familiar to people around the world. Alibaba means "open sesame", which means that our platform opens the door to wealth for small businesses.

The unique advantages of Tmall products:

The number of Tmall products has increased significantly in recent years, ranging from cars and computers to clothing, household items, home decoration and building materials, and complete categories. , and even set up an online game equipment trading area.

Reference materials:?Taobao-Baidu Encyclopedia?Alibaba-Baidu Encyclopedia?Tmall-Baidu Encyclopedia