What is a melting medium?

"Media convergence" is a new type of media, which makes full use of media carriers, integrates radio, television, newspapers and other similar and complementary media in terms of manpower, content and publicity, and realizes "resource accommodation, content integration, publicity integration and interest integration". At present, new media is not a solid and mature media organization form, but is constantly exploring and innovating media integration mode and operation mode.

How to integrate the media, I think we should first make clear the "three yes's" and "three no's":

First, financial media is technical media. Media convergence is the product of the Internet age, which requires the application of various new Internet technologies, including three parts: first, the technology access to support media convergence, including the basic platform based on cloud computing and connecting various application platforms; Second, content production and distribution based on user needs, such as digital technology and recommendation algorithm; The third is to provide services that meet vertical and personalized needs, such as e-commerce and payment. This involves both hardware construction and software development.

Second, the integration of media is the integration of innovation. Media integration needs the integration, transformation and allocation of different ownership, different media organizations and different social resources, which means innovation and challenges. Among them, system innovation, system reform, mechanism innovation and top-level design are very important, and the interests of the public, the government and the market need to be taken into account. There is not only a game relationship between competition and cooperation, but also a balance requirement between openness and control, so extraordinary courage and wisdom are needed in advancing.

Third, the media is also smart media. I have written before, "Where is the" wisdom "of smart media? >, pointing out that the intelligence of intelligent media mainly lies in artificial intelligence. Artificial intelligence not only solves the problem of efficiency, but also solves the problem of efficiency, such as understanding user preferences through big data, meeting user needs, and then obtaining the commercial benefits of media integration. For the media, we should not only solve the problems of efficiency and benefit, but also solve the problems of value, such as intelligent control and optimization algorithm, in order to reflect the cultural value and maximize the social benefits of media integration.

Fourth, integrating media is not a face-saving project. The media should not engage in political achievements projects, but should engage in popular support projects. Media integration does not start with a bunch of servers and then develop several applications. To operate your own account on the third-party media social platform, it is still people-oriented and the first priority is to meet the needs of users. Where the masses are, your service will go, which is the core of media integration. Media integration should not be an unfinished project, but should have the ability of sustainable development and corresponding supporting policies.

Fifth, the media is not a single media. Financial media is a multi-functional media, not only news media, but also provides government affairs and life services. It is not only a collection of local news information, but also provides comprehensive information services for government communication and people's lives. Media convergence should not only make content products and service products, but also make relationship products, that is to say, we should make great efforts to connect and establish close user relationships. Only by connecting users can it spread effectively, and only by opening the service function can it play the role of mouthpiece.

Sixth, the media is not a model. At present, the development of media integration is still in its infancy, and there are few ready-made experiences and successful models. Even if there is some advanced experience, it is based on the local actual situation and the needs of users. You must not blindly imitate or copy photos. The media should not be limited to one model and one routine, but should cross the sea and show their magical powers. The media should also establish a broad United front with the media and enter the stage of deep integration of "you are me and I am you".

To sum up, what we have to do is to produce content with service thinking, lead media operation with product thinking, and stick to public opinion with user thinking. Generally speaking, we should use Internet thinking to promote the development of media integration.