What does evisu mean?

What does evisu mean: Evis (Japanese jeans brand).

EVISU, also known as Emisu, is a high-end fashion brand originating from Japan. It was founded in Osaka, Japan in 1991 by Mr. Yamane Hidehiko, who is known as the "Japanese Ox King".

EVISU is unique for its high-quality handmade jeans and humorous and bold design style. Combined with its long-term strict requirements for quality, its unique design constitutes the core value of the brand. Globally, EVISU has been supported and sought after by collectors and fashion enthusiasts around the world, becoming a treasure in the trend field.

Brand Story

EVISU was founded in Osaka, Japan in 1991. In order to weave perfect denim, the craftsmen at that time only used antique looms that had been abandoned for forty years. Due to the many failures of the old machinery and the time-consuming production process, EVISU could only produce a maximum of 14 pairs of jeans per day in the early days.

The craftsmen will hand-paint seagull patterns on each back pocket of the finished jeans. As the pattern gradually peels and fades over time, the jeans will also gain various creases, making each pair of pants a collectible full of personal characteristics and a valuable vintage item.

evisu

EVISU’s persistence and focus in the past thirty years have won word-of-mouth and praise for the brand. It has become the favorite of many jeans collectors and fashionistas, and is also loved by countless Celebrities and fans alike. While enjoying an international reputation, EVISU insists on inheriting Japanese high-end craftsmanship and creating playful and trendy designs. The core value of originality has long been ingrained, making it a classic in the history of jeans.

EVISU's slogan "BEFORE ANYONE DID ANYTHING EVISU DID EVERYTHING" was inspired by the famous line "Before anyone did anything, Elvis" by John Lennon, a member of the Beatles, who praised the "King of Rock and Roll" Elvis Presley. did everything".

Elvis Presley has become a classic figure of rock music with his creative music and wonderful performances. Later, EVISU borrowed this quote and changed it into a brand slogan. Based on this slogan, we have been committed to practicing the spirit of the slogan and creating unprecedented uniqueness in denim clothing.