Do you know how bad the ratings of the NBA Finals are?

We all know that the ratings for this NBA Finals series have plummeted by 58%. This is the lowest ratings for NBA games in the past ten years.

According to data from sports media, the total number of viewers for the first game of the finals between the Los Angeles Lakers and the Miami Heat was 7.41 million. This is also the highest rating for watching NBA games in the past 20 years. lowest value.

In the 2003 season, when there were no superstars in the finals between the Spurs and the Nets, the number of viewers for the first finals was 8.02 million, which was the lowest number of viewers at that time. This time the finals between the Lakers and the Heat set a record for even fewer people, with nearly 610,000 fewer people. This embarrassing record was broken.

In the past 20 years, the highest ratings were the first game of the Finals between the Warriors and the Cavaliers in the 18th season, with 17.67 million viewers. The finals between the Raptors and the Warriors in the 19th season were watched by 17.67 million people. The number of viewers for one game also reached 13.38 million. Therefore, too few people watched the first game of this finals.

Some people will say that it is because of the epidemic, but I think it is because the NBA lost the Chinese market and sponsors. Because of the inappropriate words of the general manager of the Houston Rockets, many Chinese media stopped broadcasting American NBA games. , which caused the NBA to lose the Chinese market and fans. Now the NBA's ratings are worse than those of baseball, ice hockey, and golf.

Nowadays, there are far fewer people watching NBA games live on the Internet. Since there are few live broadcast platforms broadcasting the NBA Finals, the NBA has lost many Chinese fans. , and has gradually lost everyone’s attention.

NBA President Xiao Hua is now deliberately pursuing the commercialization of the NBA, but if implemented in this way, the essence of basketball will no longer exist, causing basketball to lose the cultural atmosphere and spirit it should have. quality.

When we look at the decline in the ratings of NBA games, the main reason is not that the times have changed, but because the main Chinese market has withdrawn, and a large number of Chinese sponsors have withdrawn. CCTV no longer broadcasts NBA games, and the Rockets, which I liked at first, have also been completely banned. We Chinese fans have also begun to become more rational in chasing NBA stars, and their focus has gradually returned to our local league in China. CBA, this has resulted in the emergence of many new star players in our local league, and they have contributed every wonderful game to us.

The current NBA president Adam Silver wants to change the declining ratings of the NBA Finals, but the results are very small so far. He promotes the NBA to Africa and Europe, but the people in Africa do not Pay attention to basketball, and Europe has its own league, so for the NBA that has lost the Chinese market, the decline in ratings of the NBA Finals is just a normal phenomenon. In fact, there has been a trend of declining ratings since the regular season.