The love and conflict between domestic real estate and football

The Spring Festival holiday has passed, but many things are enough to arouse people's thinking.

As a result, the stock market plummeted a few days before the Spring Festival and the men's football team lost to Vietnam on the first day of the new year. A new phrase "the stock market will never give up" came out, which illustrates people's inner helplessness.

Most people only know that those Chinese male football players who play bad football have very high incomes, but they don’t know how high they are in comparison?

Yes, the salary of China's first-line players is 6 times that of Japanese league players and 12 times that of South Korea.

This is related to the crazy development of the real estate industry in the past ten years. Real estate bosses who are keen on spreading money are one of the important driving forces. The most prominent one is the Jinyuan Football craze started by Evergrande ten years ago.

In April 2011, Evergrande Real Estate hosted the opening game of the new Chinese Super League season in Guangzhou. During the 30-minute opening performance, Belt Brother spent tens of millions to invite Han Hong, Sun Nan, Joey Yung, etc. Eight major singers assisted in the singing, and the scene was a sea of ??people, which was the prelude to the Jinyuan Football for many years to come. In the first game of the Chinese Super League, Guangzhou Evergrande defeated Dalian Team 1:0. Since then, Evergrande has broken various records set by Dalian Shide step by step and created a new era of football.

These achievements are achieved by money, which comes from real estate and funds raised from land. With hundreds of millions of dollars, the world's top coaches such as Lippi and Scolari, as well as top players such as Muric, Conca and Eriksen, could not resist the temptation of huge funds and came to China one after another.

The money is not wasted - with two AFC Champions League trophies in three years, Guangzhou Evergrande has shaken up Asia, which makes Chinese fans confused and immersed in the paradoxical atmosphere of Chinese football being in line with world football. middle.

The reputation of Brother Belt went beyond the scope of real estate. After the fireworks of entering football bloomed, people also expanded. They believed that they were omnipotent and believed that the success of many industries could be copied, so they began the road to diversification. , ice springs, grain and oil, cars, borrowing and spreading money everywhere, laying the foundation for their own disaster.

It was precisely because he saw the success of Evergrande and Boss Xu in the field of football that Jack Ma came to join in the fun. Other real estate-related companies have failed one after another. Anyway, if you have money, you can build it.

Guangzhou’s R&F, Shenzhen’s Kaisa, Hebei’s China Fortune Land Development, Henan’s Jianye, etc. have all entered the football world. Luneng and Guoan already have real estate, and the Chinese Super League’s investment in signings has made them The world was shocked. Wanda even wanted to return to the football field, and Suning even went to Milan to make troubles. These developers forced other companies to increase investment to maintain so-called football talents, so costs increased significantly and players' incomes soared. But in fact, the level of the national football team has not improved much. It is nothing more than creating a big bubble by relying on foreign aid.

A game, a dream, waking up from the cold in the cold winter of real estate. Last year, the real estate industry reached an inflection point. Many developers had already gone bankrupt and it was difficult to survive. Football had long been abandoned and many clubs had no money to pay salaries. So Jinyuan football came to an abrupt end and left the field tragically. The so-called leagues are on the verge of collapse.

These games in the World Cup are nothing more than the end of this decade. After losing consecutively, the defeat to Vietnam on the first day of the first lunar month of the Year of the Tiger was no longer tolerated by the Chinese people. The most embarrassing thing is that the newly replaced head coach Li Xiaopeng is still a pure Qingdao native.

Especially the women's football team played two games against Japan and South Korea. Although the overall strength was not as good as the opponent's, they won with tenacity and perseverance, which made the Chinese men's football team even more despised during the Spring Festival.

Looking back ten years, it’s sad to see that the Jinyuan football dream broke in Vietnam. It also illustrates a basic truth - many things cannot be solved by money alone. Relying on good slogans and throwing money can only undermine success. You have to follow the rules of the industry to find a way out.

Popularize the number of basic youth football players to form a huge national football soil, and then form an advanced selection mechanism to conduct a clean league, and then send the top students to study in the five major European leagues, and finally Only then can a group of young players who are good at fighting be produced, gain a foothold in Asia, and come out step by step.

In fact, basic work is also difficult, and it also has something to do with real estate. For example, most of those who can enter the selection process and have coaches are in cities, and a standard football field is more than 7,000 square meters, and land in urban centers is precious. , mostly used for development. Who would be so luxurious as to leave it to a sport? So you will see that in various cities in China, the most scarce thing is the stadium.

If the foundation is not strong, the ground will shake. How can we popularize football if there are not even standard stadiums, or if they are, they are very expensive?

Moreover, everyone is too anxious to produce results. At worst, they will throw money at it and forcefully integrate with the world. After the fireworks, there will be nothing but chicken feathers on the ground.

Now that the real estate turning point has arrived, Jinyuan Football has disappeared, and developers are busy trying to survive. This is actually a good thing for football, and everyone may be able to calm down. If it still doesn't work, or if you are not used to living a hard life, the worst case scenario is to disband the Chinese men's football team. If you don't do well, there should be enough punishment.

Teacher Bai Ren also plays football himself, so of course he knows a lot about football. But I rarely watch football, especially the national football team. Why? I don’t want to waste time, I don’t want to feel angry and uncomfortable. Just treat this as a sport and exercise it for a while. If you have to rise to a certain height, it will embarrass everyone.

And as far as Qingdao is concerned, the number of stadiums in the city is the largest, and it also took advantage of the opportunity of the Asian Cup. Licang is considered to be the most urban area, especially Dongli. Through personal practice, many of them are in poor conditions and no one manages them seriously. They are either very small or have bumpy roads, so they are barely used.

This is the basic condition for football in a city known as football, and with the leaders paying so much attention to it, it is conceivable that it is the case in other cities.

With the disintegration of Evergrande and the retreat of other real estate companies, the love and conflict between real estate and football will basically disappear in the future. It's good that football can get rid of the poison of gold and yuan to a certain extent and go its own way.

It’s just that the Chinese men’s football team is used to living a wealthy life, how can they live in poverty? We cannot rely on their countless failures for decades to remind us that we must act in accordance with industry rules.