2 million users and big players enter the arena: Should Yingling do mobile games to eat chicken?

Undeniably, in another revolution of the mobile game market, the theme of eating chicken stood above the wave. Since the beginning of this year, with the popularity of "Survival of the Jedi" in the domestic market, eating chicken by hand has become the hottest topic at present. From the very beginning, the spontaneous chaos and looting of marketism, to the massive elimination of shoddy fake games, high-quality products represented by big factories became the mainstream, and the development of domestic chicken-eating mobile games was officially on the right track. The huge demand for chicken-eating mobile games has also attracted the attention of more manufacturers, and they have settled in this market segment.

Recently, Ying Shuling, CEO of HEROes Entertainment, exposed a group of screenshots of novice games in his circle of friends, and announced that his mobile game "Code: Hero" will be launched in the near future. It is worth noting that the egg of "CHINA NO.1" appears on every screenshot. It is said that Hero Entertainment has applied for copyright protection of "CHINA NO.1". In fact, the origin of CHINA NO.1 comes from the stalk used by China players in such games before, and then its influence gradually expanded, and it evolved into the idiom of players in Survival of the Jedi, which has a high degree of popularity and attention among domestic players. This time, heroes' mutual entertainment used it as a propaganda slogan, which not only caused eyeball effect, but also raised players' attention to "Code Name: HERO", and at the same time threw more suspense, which aroused players' interest in its official launch, thus creating momentum for themselves.

what kind of game should heroes create for mutual entertainment?

The news of the launch of HERO this time can be said to be very sudden. Before that, heroes' mutual entertainment had not been publicized. It is worth noting that the code name "hero" echoes the name of hero's mutual entertainment itself, which is extremely rare. Naming the game code with the company name often takes the game as the core work, which is enough to prove the importance of heroes' mutual entertainment to "Code: HERO". But unlike other companies, Heroes Entertainment has been blocking its news during the development stage, and it has not appeared in the circle of friends until today. Obviously, it is quietly developing and perfecting, and it is ready to make a "big move" to impact the market. This also proves that "Code Name: HERO" is not a follow-up work that rubs hot spots, but a masterpiece that really puts manpower and resources into it. Its goal will be the head position of the market.

In fact, if you look closely, this is not the first time that heroes have taken actions to eat chicken for mutual entertainment. As early as July, its product "Gunfight for All" has launched the chicken-eating mode, which is the first gun game in China to make a chicken-eating version. After more than three months of operation and improvement, heroes have accumulated rich experience and potential users in the operation and creation of chicken-eating mobile games. At the same time, according to the current situation, eating chicken mobile games has occupied the download list of iOS free list, and has performed well in various channels, which has become the next outlet of FPS mobile games and even the entire domestic mobile game market. With the "Gunshot for All" with 2 million users, mutual entertainment between heroes has once become a leader in domestic FPS mobile games. For the mutual entertainment of heroes, if you want to stabilize your market segment advantages, you must constantly follow the latest trend of FPS mobile game products. Therefore, eating chicken naturally becomes a market category that it needs to compete for vigorously.

The curtain has been lifted: the big manufacturers have just begun to enter the market

Objectively speaking, some manufacturers have already settled in the mobile game market, and gradually began to show their influence and market call. At first glance, it seems that the market has begun to carve up, and it is difficult for subsequent products to gain an advantage. This is not the case. Although the current chicken-eating mobile game has successfully mobilized the curiosity and enthusiasm of players and users, it has not achieved the division and occupation of the market. Because of the quality of the chicken-eating mobile game itself, it has higher requirements for mobile phone equipment.

but most existing mobile devices can't reach their standard level. This is exactly the same as the problem encountered in the end tour "Survival of the Jedi". Although their own needs will eventually push players to update their devices, just like the experience of Jedi Survival in China, it will take some time and process. This also left some time for other manufacturers to enter the market.

in addition, although several chicken-eating mobile games are very popular at present, none of them have entered the forefront of the best-selling list. The reason is that, except that the manufacturer didn't care about the revenue at the beginning, the operation mode of eating chicken mobile games is still in the exploratory stage, and the payment method is not mature enough to improve the APRU of users. This is also a problem that needs to be considered when similar products are launched in the future.

for the mutual entertainment of heroes, this is the advantage. With 2 million users, "Gunshot of the Whole People" has great advantages in the following competition for chicken market, whether in the experience of building and operating FPS mobile games or in the accumulation of FPS users. At the same time, because the current user market is not fully mature, this also makes "Code HERO" have more research and development and improvement time compared with the existing products, thus ensuring its game quality.

every time a new game rises, it often forces the technology to develop faster. POKEMON GO introduced the concept of AR to mobile phones, and the glory of the king updated the performance of domestic mobile phones. Eating chicken mobile games will inevitably lead to a new round of hardware upgrades. On the other hand, high performance will also make the development direction of chicken-eating mobile games go to mass production. Under such circumstances, more crude products can't adapt to the market. The broad market prospect will attract more big manufacturers to enter the market. In the future, the field of eating chicken will inevitably be the competition for capital and technology among big manufacturers. It can be predicted that in the next market segment competition, mutual entertainment between heroes will attract a lot of attention.