Explore the secret of Haidilao’s success and change your destiny with your hands

Article | Wang Shi

First release | Together Youth Wang Shi (ID: ws1314780)

This is the seventh day of my daily update

Haidilao's annual revenue exceeds 10 billion, the annual net profit of a single store is 4 million, the turnover rate is 500%, and the employee turnover rate is about 10%... Why is Haidilao successful? What kind of power creates a legend in the hot pot world?

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When mentioning Haidilao, everyone will think of their service that is so perfect that it is almost mysophobic. Some people say that their service has reached the level of perversion. In Haidilao, you can eat Not just hot pot, but service that pays attention to every detail.

I have visited Haidilao many times with my friends in Changsha, but each time I only stayed at the food level. I knew very little about Haidilao’s corporate culture, secrets of success, etc., especially recently. The successful listing of Haidilao has further deepened my desire to explore Haidilao.

In order to resolve the doubts hidden in our hearts, as the organizing committee, I and a group of interesting souls started a special National Day tour, a different study tour at the China Youth Study Tour Camp-Shenzhen and Zhuhai Station.

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Study tours, study tours, focus on learning. On the first day of the camp, we switched to the "study master mode".

A group of 20 of us came to Shenzhen, the gateway to reform and opening up, and at 13:30 pm on October 2, 2018, we arrived at Haidilao Hot Pot Shenzhen Xinyi Store. Just like in Changsha, there is always a long queue in front of Haidilao Hot Pot, and the number of people who were called was more than 300. Fortunately, I communicated with the store manager in advance to make a reservation, eliminating the trouble of queuing. We entered smoothly and officially started our trip to Haidilao.

In fact, Haidilao’s service starts when you arrive at the store. While waiting outside the store, you can enjoy tea, snacks, fruits and drinks for free. There are waiters outside the door who will thoughtfully prepare your number. If you want, maybe because there is a long queue, you may be full before you even eat the hot pot.

When we entered the store, we first experienced Haidilao's service from the perspective of a customer. From the ipaid for ordering, to the waitress who always kept a smile, she enthusiastically handed over towels, poured drinks, and thoughtfully informed the cooking time of various dishes. We have truly enjoyed Haidilao’s star-like service.

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After finishing our meal, we started to visit the kitchen of Haidilao. We were so surprised to enter the kitchen of such a magical hotpot restaurant. When I came to the kitchen, I felt the fast-paced pressure. Every meal was like an arrow, ready to go.

The high standards and high requirements in the kitchen prove from the side that this is a different hot pot restaurant. The most impressive thing is the slogan "Eight Improper Codes" in the food area, which reflects Haidilao's attitude towards customers. Be God and fully consider your customers.

I personally worked in the kitchen of a four-star hotel in Changsha and served as a waiter. I thought that the four-star standard was already very good, but it was only after I came to the kitchen of Haidilao that I realized what real food was. Real service level and standard requirements.

Although four-star hotels have many regulations in written documents, few are actually implemented and implemented. Haidilao maintains this high standard and high service requirement at all times, and must not Not admirable.

After visiting the kitchen, we then returned to the place where we ate before and listened carefully to Haidilao Manager Wu’s corporate store introduction, covering all aspects of corporate culture - employee recruitment requirements - performance appraisal - promotion mechanism, etc. Learned about such a real Haidilao.

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We have a comprehensive understanding of such a real Haidilao and can change our destiny with our hands.

Since its establishment in 1994, Haidilao has always adhered to the core value of "changing your destiny with your hands" to encourage employees to continue to grow and the company to make continuous progress.

On this basis, Haidilao has formed its own set of employment concepts from five dimensions: personality, expertise, life, innovation, and authorization. We support the development of talents in an all-round way and do not judge heroes based on profits. There is no doubt that the pursuit of profits is the core goal of enterprises competing in the market, but Manager Wu shared with us that "customer satisfaction and employee effort" are what Haidilao values. Store assessment standards.

Profit is not the goal, but the result.

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When the manager talked about the secret of Haidilao’s success, she said the following points.

This equality is divided into external and internal. Externally, Haidilao employees treat all kinds of guests equally. They will not give you extra preferential treatment just because you are an old customer, nor will you get any special treatment just because you are a new customer. The neglect. Haidilao's philosophy does not require every table to make money, but it requires every table to be satisfied. This best reflects Haidilao's corporate culture and value orientation, and is also an important factor in the accumulation of Haidilao's brand beauty. Reputation has become the most critical part of Haidilao's success. Haidilao does this at all costs, even if it significantly increases costs. This may be Haidilao's smart decentralized advertising investment philosophy.

In addition to providing excellent external services, Haidilao also attaches great importance to its internal employees. For example, it provides employee dormitories here, which are equipped with computers and air conditioning, and even provide single rooms for couples. Haidilao also attaches great importance to the inheritance of "filial piety" and provides subsidies and benefits to the parents of employees every year. Haidilao uses decentralization and authorization as a symbol of trust, especially the authorization of general employees. This behavior fully mobilizes the ownership and motivation of employees, allowing employees to actively participate in store management and actively serve and innovate for the company.

"Haidilao is what it is today, and every cadre has a share of credit and hard work. So no matter what the reason for leaving, we should give others their share. Generally, when a store manager leaves, he will be given 80,000." "Dowry", if you are a community manager, you will be given 200,000, if you are a district manager or above, you will be given a hot pot restaurant, which is almost 8 million." Although this seems to be just a way of saying it at present, the gratitude shown in it is also a reflection of corporate values ??and will have a greater impact on employees. In other aspects of management, it is reflected in providing employees with better benefits, better accommodation conditions, and better personal development space.

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During the on-site question-and-answer session, we asked many targeted questions, and the store manager helped us clear up our doubts one by one.

For example, will Haidilao’s high-pressure service employees complain? How to solve it?

For example, what is Haidilao’s promotion mechanism and benefits like?

For example, what is Haidilao’s characteristic employee culture of old and new?

...

When it comes to Haidilao’s salary and application requirements, many of us are moved. We all say that we will come to Haidilao if we can’t make it in our profession in the future. Apply.

In the 360 ??professions, one will be number one. The phenomenon of occupational discrimination in the past is no longer so serious nowadays, but there are always some people in society who look at other jobs with colored eyes. Nowadays, an ordinary Haidilao waiter's monthly salary is 6,000, which is considered a normal salary (not counting various benefits), and the store manager's annual income is one million, which makes people have to re-examine every line and every position.

When we have a real conversation with the Haidilao store manager, a five-year growth path from waiter to store manager describes a Haidilao person’s love for this job, his persistence in personal ideals, and his commitment to the store. Platform thanksgiving.

For those of us who are still in college, it is really beneficial to have extensive exposure to various industries in advance. We use this to learn relevant industry knowledge in person and lay the foundation in advance for job applications after graduation. .

Just like Haidilao's corporate culture: "Change your destiny with your hands", as contemporary college students, we should cultivate a pragmatic and enterprising spirit. We should not think too much and do too little. When we look up at the stars, we should be down-to-earth. Take every step of the present moment.

Go out, see the world, find the gaps, and be yourself.

May each of us grow into someone we truly like.