How can the fruit shop be decorated to make customers want to enter the store?

principle one, neatness and order. Fruit supermarkets should implement dynamic management of fruits, displayed samples, props, booths, shelves and other facilities for display, so as to make the goods display neat, clean and orderly.

neatness, that is, when placing goods, the shopping guide is required to display and place them in categories according to the characteristics of categories, categories, grades, prices, colors and so on, so as to make them clear at a glance.

Cleanliness, that is, on the basis of orderly arrangement of goods, requires shop assistants to organize goods diligently to keep them clean. Such as exhibits, decorations, promotional materials, etc., should be cleaned at any time and replaced regularly; Dirty and rotten samples should be replaced, updated and reclassified in time, so that the merchandise display is in a clean and intact state.

Orderly, that is, it is required to fix the storage space of commodities in a certain period of time and adjust it appropriately with the changes of seasons and demand; Instructions, signs, price tags, POPs, etc. of displayed fruits should be oriented to customers.

principle 2, sufficiency and fullness. The display of fruit supermarkets should display all the varieties of different specifications, grades and colors in the same kind of goods as much as possible, which will expand the range of customers' choices and leave a good impression on customers at the same time. The purpose is to attract customers and stimulate their desire to buy by enriching the varieties of fruits.

1. pleasing to the eye. When placing goods in the fruit supermarket, we should strive for consistent style and reasonable color matching, which gives people a pleasing feeling; As far as possible, the way of placing should be classified or moderately interspersed. Under the premise of not affecting the appearance, the unsalable fruits should be placed near the popular fruits to facilitate sales.

For example, watermelons are the best-selling products in summer. Compared with watermelons, those fruits with higher prices and relatively unpopular sales are not ideal, such as apricots. At this time, you can artificially improve the sales of apricots by displaying and guiding. We can set aside a certain area of counters to pile apricots in a large area of watermelons and put up a sign that says "the best partner of fruit watermelon in summer". The clerk also explained very well that watermelon can quench thirst and prevent heatstroke, but the content of vitamins and other nutrients is very small, and apricots are a kind of fruit with high vitamin content, which can effectively supplement the vitamins and other nutrients needed by the human body every day. Experts also suggested that you should not just eat watermelon in summer. It will be easy to start the sales of apricots in this way.

2. Theme display. According to the theme display, that is, to create a scene in the store, showing a certain theme and connotation. The specific division of the theme can be determined according to the actual situation of the site, environment, season and so on. The division of the theme area can be divided into: taste area and nutrition area; Old people's area and children's area; Seasonal area and off-season area, etc.