What kind of organization is STAR ALLIANCE in the aviation industry?

Star Alliance is an international airline alliance formally established on May 14, 1997. It is headquartered in Frankfurt, Germany. In the early stage, five large international airlines belonging to different countries formed an alliance to strengthen the competitiveness of each alliance member by sharing software and hardware resources and route networks. Since its establishment, Star Alliance has developed rapidly and has become the world's largest airline alliance. Star Alliance's slogan is "Star Alliance, the way the Earth connects".

Introduction:

The concept of Star Alliance (or all airline alliances) [2] originated from the flight code sharing (Code) that existed in the civil aviation industry earlier. -Sharing) and Yanyuan route agency system. Before Star Alliance was officially established, its earliest members (including some airlines that were not founding members but later joined) already had code sharing systems with each other, or even jointly performed marketing activities, but the cooperation method is scattered and messy. The main purpose of the establishment of Star Alliance is to provide passengers with consistent high-quality services and a globally recognized identity through the global airline network formed by its members, and to strengthen the services and services provided by each alliance member locally and globally. Develop unified products and services.

Star Alliance

With the emergence of large airline alliances, first of all, some smaller airlines that cannot obtain alliance opportunities may be deprived of the opportunity to compete fairly; secondly, if it were not for the aviation industry Traffic rights are usually strictly controlled by governments of various countries, and large aviation alliances are likely to further merge into super-large multinational airlines, further violating the principle of free market competition. Some official agencies, including the European Union and the US government, have investigated this issue to clarify whether airline alliances have violated relevant antitrust laws.

Star Alliance has developed rapidly since its establishment. It already has 28 official members, with routes covering 194 countries and 1,329 airports. Star Alliance's slogan is "The way the Earth connects"

History:

In 1997, United Airlines and Lufthansa Lufthansa), plus five airlines including the original Air Canada, Scandinavian Airlines (SAS) and Thai Airways International, announced the official establishment of the "Star Alliance". The establishment of Star Alliance also set off a craze for airline alliances in the civil aviation industry in the late 20th century. Other rival airlines competed with partners to form alliance teams, such as One World (established in 1999) and SkyTeam (established in 2000). , hoping to compete with the Star Alliance.

Star Alliance

Brazilian Airlines joined at the end of 1997. In 1999, Ansett Australia, Air New Zealand and All Nippon Airways successively joined the ranks of Star Alliance. In April 2000, Singapore Airlines and Austrian Airlines Group (Including: Austrian Airlines, Lauda Airlines and Tyrolean Airlines) became a member of the Star Alliance. In the second half of 2000, Aeromexico and British Airways joined. In March 2003, Asiana Airlines and Spanish Airways officially joined the alliance. LOT Polish Airlines officially joined in October. US Airways joined in May 2004, TAP Air Portugal joined in March 2005, and Swiss Air and South African Airways officially became Star Alliance members in April 2006. Air China and Shanghai Airlines officially became Star Alliance members in December 2007.

The current Star Alliance membership has grown to 20 member airlines and 3 regional members. It is by far the oldest and largest aviation strategic alliance in the world. Alliance member airlines cover routes on five continents around the world, making Star Alliance's global aviation network more extensive and complete. Star Alliance's huge flight route network covers more than 160 countries and nearly 900 destinations.

Cooperation methods:

Through the joint coordination and arrangement of Star Alliance members, passengers will be provided with more flight choices, more ideal transfer times, and simpler Booking procedures and better ground handling services, qualified passengers can enjoy more than 500 airport VIP lounges around the world and mutual privileges and benefits. Members who take flights of any Star Alliance member can convert their accumulated mileage into the account of any member airline's mileage reward program, and then become an elite member of the program. Gold and Diamond members can enjoy seat reservations and airport transfers. Priority confirmation of seat replacement, priority in airport check-in, boarding, customs clearance, baggage check-in and other procedures. Not only that, as long as any Star Alliance passenger holds a full ticket with no restrictions, if he wants to change his flight temporarily at the airport , you can directly change flights to other alliance members without asking for endorsement from the original airline that issued the ticket. In addition, Star Alliance has designed the "Star Alliance Global Ticket" based on flight mileage. The fare is affordable and plus The alliance's dense route network provides passengers with an easy way to travel around the world.

Star Alliance

The main cooperation methods of Star Alliance include expanding the scale of Code-Sharing and point sharing of Frequent Flyer Program (FFP) , the connection of the route distribution network and the coordination of flight schedules, shared at the service counters and VIP rooms of various airports, and jointly carried out image enhancement activities with customers. Compared with the complicated cooperation methods between airlines, it is relatively simple for ordinary passengers to use Star Alliance services. They only need to apply for any of the independent frequent flyer programs provided by member airlines (repeated applications for different The company's FFP does not accumulate), you can accumulate miles from flights with different airlines into the same FFP. In addition, long-distance connecting flights that were originally cross-company flights are also considered to be connections within the same company's internal routes, so they are more likely to enjoy more discounts on fares.

Star Alliance benefits include: frequent flyer program, Star Alliance Gold/Silver status, VIP lounges, earned miles/points, Star Alliance rewards, Star Alliance upgrade rewards, transfers, One Roof Program ( member airlines operating from the same terminal). Star Alliance products and services also include special fare packages and air passes.

Star Alliance currently has set up a self-service ticketing counter at Frankfurt Airport in Germany, a Star Alliance urban ticketing center in London, a dedicated Star Alliance VIP room at Hong Kong International Airport, and each member has set up airport counters as much as possible Being arranged in the same terminal building shows that Star Alliance is committed to providing passengers with more convenience when purchasing tickets, airport check-in and boarding. At the same time, it can reduce costs, improve efficiency, and replace competition with cooperation.