What does store decoration include?

Store decoration includes signboards, stores and windows, as follows:

1. Signboard decoration

1. Generally, a strip store sign can be set up on the store. , prominently display the store name and products for sale. In bustling commercial districts, consumers often first browse the various store signs, large and small, looking for commercial service venues that can achieve their purchasing goals or are worth visiting. Therefore, store signs with high generalization power and strong appeal are very important in terms of visual stimulation and psychological impact on consumers.

2. The materials used for store signboards have long been wood and cement in our country. Wood cannot withstand long-term wind and rain, and is prone to cracks and paint peeling off, requiring frequent maintenance. Cement signboards are easy to construct, durable and low-cost, but they are outdated and of rough quality and can only be used as low-end storefronts. In order to reflect the changes in the new trends of the times, today's store exterior decoration materials are no longer limited to wood and cement, but use thin marble, granite, metal stainless steel plates, thin painted aluminum alloy plates, etc. Stone facades appear thick, steady, noble, and solemn; metal facades appear bright, brisk, and contemporary. Sometimes, as the seasons change, various types of sunshade foil frames can be placed on the facade, which will make the facade fresh and lively, communicate the functional connection between the inside and outside of the store, and virtually expand the commercial area.

3. The store sign plays an indispensable role and value in the introduction function. It should be the most eye-catching place, so various decoration methods should be used to make it stand out. There are many techniques, such as using neon lights, spotlights, colored lights, reflective lights, light boxes, etc. to enhance the effect, or using ribbons, flags, flowers, etc. to set off the effect. In short, elegant, fresh style and unique techniques are often one of the keys to success.

Store sign decoration is increasingly valued by business people. Some artistic, three-dimensional and advertising-style store sign decorations that are composed of slogans, affiliations and numbers are constantly emerging.

The following points should be paid attention to when decorating the store sign text:

1) The font, size, convex and concave, color and position of the store name should be considered to facilitate the normal use of the door.

2) The text content must be consistent with the products sold in this store.

3) The text should be as concise as possible, and the content should be profound, smooth, easy to remember and recognize, so that consumers can understand it at a glance.

4) Pay attention to the popularization of artistic calligraphy and written calligraphy. The deformation of Chinese and foreign artistic calligraphy should not be too fancy, messy or artificial, and the written calligraphy should not be too sloppy. Otherwise, it will be difficult to recognize and it will be troublesome to make.

The materials used for store sign text vary from store to store. Stores with larger stores and more sophisticated requirements can use copper and convex hollow characters to make them sparkle and give a sense of richness and luxury. The effect is It's quite good. Fixed-fired porcelain characters will never rust. It has good reflective intensity and is particularly effective as a signboard. Plastic characters have a gorgeous luster and are easy to make. However, over time, the luster fades, the plastic ages, and it deforms when exposed to cold, heat, or sunlight, so it cannot be used for a long time. Wooden characters are easy to make, but they are prone to cracking if exposed to the sun and rain for a long time and require frequent maintenance and painting.

2. Store door decoration

1. Obviously, the function of the store door is to attract people's attention, generate interest, and stimulate the sense of participation that they want to go in and take a look. How to enter and where to enter must be correctly introduced and told to customers so that they can understand it at a glance.

2. In store decoration, the decoration of customers' entrance and exit is an important part. Whether the store door should be placed in the center of the store, on the left or on the right, depends on the specific flow of people: Generally, the door of a large shopping mall can be placed in the center, but it is inappropriate to place the entry and exit parts of small stores in the center, because the store is small and directly affects The actual usable area of ????the store and the free circulation of customers are determined. The entrance and exit of the store should be either on the left or on the right, which is more reasonable. From a business point of view, the store door should be open, so when decorating it should be taken into consideration not to cause customers to have negative psychology such as "claustronaut" or "darkness" and thus turn customers away. Therefore, the best decoration is a bright, smooth and echoing door profile.

3. When decorating the store door, you should also consider whether the road in front of the store is flat, level or sloped; whether there are barriers in front and objects or buildings that affect the image of the store; lighting conditions, noise impact and sunlight In the past, the materials used for store doors, such as the direction of illumination, were made of harder wood. The wood could also be covered with iron or aluminum sheets, making it easier to make. In recent years, our country has also begun to use aluminum alloy materials to make store doors. Because it is light, durable, beautiful, safe, and modern, it has a trend of popularity. The frameless integral glass door is a luxury door profile. Because this kind of door is transparent It has good gloss and gorgeous shape, so it is often used in high-end jewelry stores, electrical appliance stores, fashion stores, cosmetics stores, etc.

3. Window decoration

In modern commercial activities, windows are not only an important form of advertising, but also an important means of decorating storefronts. A store window with a novel concept, distinctive theme, unique style, refined techniques, beautiful decoration and harmonious colors can form a three-dimensional picture with the entire store building structure and internal and external environment, which can beautify the store and the city appearance.

Generally speaking, the following aspects should be paid attention to when decorating windows:

1. The horizontal center line of the window is best to be equal to the customer’s eye level. Then, the display in the entire window products are all in sight of customers.

2. In window decoration, dust protection, heat protection, rain protection, sun protection, wind protection, anti-theft protection, etc. must be considered, and relevant measures must be taken.

3. The appearance of the store cannot be affected, and the scale of the window decoration should be consistent with the overall size of the store.

4. The products displayed in the window must be sold in the store and be the best-selling products.

5. Seasonal products in window displays must be displayed in advance and introduced to customers one month before the arrival of the season, so as to promote the season.

6. When displaying goods, the theme should be determined first. Whether there are many types of goods or the same type and different types of goods, they should be systematically divided into categories and displayed according to the theme, so that people can see them clearly at a glance. The contents of the products being promoted and introduced must not be piled up in a random manner to distract consumers' attention.

7. The display window layout should use as few products as background, decoration or flooring. In addition to paying attention to color coordination and uniform height and density according to the window area, the number of products should not be too many or too few. It is necessary to ensure that customers can see the entire product from far, near, and from the front and side. Products with business characteristics should be displayed in the most eye-catching windows.

8. For products that are easily liquefied and deteriorate, such as food and candy, as well as products that are easily damaged by sunlight, it is best to replace them with models or package them appropriately.

9. Display windows should be cleaned frequently and kept clean, especially food display windows. Dirty display window glass and dusty interior of the display window will give customers a bad impression, causing doubts or disgust about the products and causing them to lose interest in purchasing.

10. Window displays need to be replaced frequently, especially for time-sensitive promotions and the display of easily perishable goods. When each window is replaced or decorated, the external publicity time shall be stopped, and it must generally be completed within the same day.

Only by doing a good job in store decoration, store door decoration and window decoration, can we ensure that the entire door decoration meets the requirements of store decoration. A good store decoration and door decoration must focus on these three parts. Spend a lot of thought to ensure that the theme, tone and creativity are consistent with the store decoration and decoration.