The corporate culture of Datang Dingwang Group

Foreword

An excellent company must create a core value concept that all employees can heartily identify with, a working and psychological environment that can promote employees to work hard, and a An advanced corporate culture that can ensure the continuous improvement of corporate operating performance and continuously promote corporate development and change. Corporate culture is a corporate force formed through long-term advocacy by the company's leadership collective and extensive practice within the company in the process of adapting to market competition and strengthening its own management. This power is expressed through carriers such as spirit, ethics, systems and norms. come out, and finally form the values ????that the company adheres to all the time.

It can be said that this kind of corporate power is a cohesive cultural force, which is different from technical power. Corporate culture appears as competitiveness to competitors, attraction to the public, binding force to its own management, and cohesion and charisma to corporate employees.

The people of Datang Dingwang have accumulated rich and simple corporate culture elements through more than ten years of struggle. Today, when the company moves towards a new take-off platform of "second entrepreneurship", we know very well: We One eye should be focused on the necessary changes, while the other eye should be focused on the existing traditional advantages and cultural cohesion. To this end, with sincerity and admiration, we have sorted out, integrated and refined the "corporate memories" accumulated by the people of Datang Dingwang during their more than ten years of entrepreneurship, and completed the construction of the corporate culture system, aiming to build a clear-cut and high-spirited Datang Dingwang culture The banner inherits the excellent genes of Datang Dingwang culture, and calls on all Datang Dingwang people to shoulder the responsibility, work together to build an evergreen enterprise, create century-old achievements, and welcome a more brilliant tomorrow for Datang Dingwang!

Interpretation of Ding culture - the driving force behind the rooting of Dingwang culture

The Ding is the earliest vessel created by my Chinese ancestors. As an important ritual vessel, it represents peace, It is a mascot for development and prosperity, and also has a kind meaning of praying for blessings and ensuring peace for the people.

For thousands of years, the tripod has been used, and the tripod is unique to our country. It occupies an important position in the history of Chinese material culture and is one of the symbols of Chinese national culture.

At the beginning of the establishment of the company, adhering to the traditional culture of the Chinese nation, the company was named "Dingwang", which means "a word of advice, respecting morality and etiquette, everyone carrying the tripod, dedicated to supporting great causes, and serving the people." Blessing, solid foundation and strong foundation."

Since then, the tripod has become the spiritual totem and the symbol of the company that Dingwang people of Tang Dynasty adhere to, inspiring Dingwang people to start their life journey and career struggle.

Belief in value - the cornerstone of Dingwang culture

1. The company’s core values:

Advocating morality, transcending, and enjoying everything

2. Company mission:

Wholeheartedly improve the quality of life of customers and go all out to promote social harmony and progress. The company is committed to building the best corporate brand in the fields of mining resource development, chemical industry, real estate, financial circulation, and public services, creating value for society, customers, and shareholders, creating a platform for employees to develop their talents, and building a century-old Tang Dingwang foundation.

3. Company Vision:

For the society, build Datang Dingwang into a world-class leading enterprise in the same field; for the enterprise, build Datang Dingwang into a family full of love, A school that can enrich and surpass oneself, an army with passion and combat effectiveness; for employees, the sea is as wide as a fish can leap, and the sky is as high as a bird can fly, so that the talents and wisdom of Datang Dingwang people can be gained on the career platform of Datang Dingwang Give it your fullest performance!

3. Company Oath:

I am a Datang Dingwang person. I am willing to follow the Datang Dingwang spirit of seeking truth from facts, operating with integrity, and pursuing excellence. I will start from scratch in my work and be down-to-earth and dedicated. , take the initiative to learn, constantly strive for self-improvement, and do their best to achieve the centenary foundation of the Tang Dynasty.

IV. Cultural concepts:

1. Enterprise spirit: reform the past and innovate, thrive with integrity, carry the weight of everyone, contribute and share

2. Enterprise style: do it bit by bit Be diligent, work hard, take the initiative to learn, and strive for self-improvement.

3. Business philosophy: Don’t worry about gains and losses for the sake of trust, and pay attention to every detail in doing business

4. Business goals: Be stronger, longer, and bigger

5. Management Views: fair, just, orderly, not letting honest people suffer

6. Views on employment: Employ people for their strengths and accommodate their weaknesses; be willing to pay equal attention to ability and ability, and put character first

7. Work style: Act vigorously and resolutely, learn by doing, only pay attention to merit and not consider hard work

8. Competitive outlook: competition and cooperation will win, transcend development

9. Quality Concept: Excellence is a habit

10. Talent concept: knowledgeable, professional, and professional

11. Service concept: satisfy subordinates, employees, and customers

12. Management awareness: guidance awareness, problem awareness, communication awareness, cooperation awareness, benchmark awareness

13. Thrift awareness: Success is caused by diligence and frugality, but luxury is the failure. All savings are essentially It's a time saver.

Code of Conduct - Guarantee of Dingwang Culture

1. The three major disciplines of Datang Dingwang people:

First, do your duty and do not engage in second Occupation;

Second, seek truth from facts and do not take advantage of work for personal gain;

Third, be honest and honest and do not accept red envelopes.

2. Eight points of attention for the Dingwang people of the Tang Dynasty:

First, manage others first, and be a good person before doing things; small victory depends on wisdom, big victory depends on virtue.

Second, respect each other and put people first.

Third, be honest with people and things.

Fourth, be responsible for your family, your company, and your society.

Fifth, comply with the confidentiality system: keep commercial and technical information, financial operating data, unpublished meeting minutes, and personal salary confidential.

Sixth, obey the company’s arrangements unconditionally.

Seventh, the more you work, the more you learn, the more you work, the more you get, don’t complain or shirk your duties

Eighth, corporate interests are above all else.

3. The six major practices of Dingwang people in the Tang Dynasty:

Responsibility, gratitude, learning, zeroing, steadiness, and passion.

Responsibility - Responsibility is a kind of honor, a kind of strength, and a kind of mission. Only when you are responsible for your work, your company, and your society can you be responsible for your family and yourself.

Gratitude - Gratitude is an attitude towards life, a moral character, and gratitude is also an opportunity. In this world, no one owes us anything, and no company owes us a job. This is entirely our own business. On the contrary, for everything we have now, whether it is family, friendship, or our The job opportunities we have are all given by our family, friends, and the companies we work for. Only with a grateful heart can we be happy.

Learning - learning to seek knowledge, learning to do things, learning to be good, and learning to be a human being. In the era of knowledge economy, education will not stop at obtaining the last diploma, lifelong learning will be an inevitable choice; in the 21st century, successful companies must be learning organizations. In the era of knowledge economy, not knowing that learning is the biggest challenge to us.

Return to Zero - The only constant in the world is change. Start from scratch every day and look for ways to improve every day.

Practice--Practice is a process and an action; pragmatism means firmness and solidity, which is an evaluation of the quality of being pragmatic. Being down-to-earth is a quality, a style of being serious, down-to-earth, and neither arrogant nor impetuous. This is the basis and prerequisite for being a person and doing things.

Passion - People cannot stand without spirit, and a country cannot be strong without spirit. If a person, a nation, a team, or even a country does not have a high-spirited spirit and a passion, there will be no room for survival! We do not appreciate the quick pursuit of short-term passion. What people in Datang Dingwang gather and release is lasting passion.

Introduction to Chairman Li Chunwang: Fengrun has had outstanding people since ancient times. Li Chunwang, chairman of Hebei Datang Dingwang Industrial Group, is a strong man who has trudged out of this hot land. The muddy black earth, the gurgling returning river and the national culture rooted in this ancient land nurtured him. At 34 years old, his body is full of youthful vitality, and his blood is filled with the generosity of a northern man. He faced life with a simple smile and built a brilliant career with perseverance.

There is a saying in China that the children of the poor become rich early. Anyone who achieves great things must first suffer mentally. If you don't experience the wind and rain, you can't see the rainbow.

Li Chunwang was born in a very ordinary peasant family. Both his parents made a living by farming, and his family was relatively poor. Looking at the relatively prosperous lives of his peers, he secretly made up his mind to change the appearance of his family when he grew up. To be a man, he must create his own world. Things are unpredictable. When Li Chunwang was in the third grade of high school, his mother died of illness. Due to the treatment of his mother, all the family's financial resources were exhausted, everything that could be sold was sold, and he was deeply in debt. The family, which was not rich to begin with, was completely destitute. Li Chunwang once thought of giving up his studies and going back to find a family to live in, but how could that completely change his family situation. Young people in the new era should have a long-term perspective. If they study hard today, they will have a chance of success tomorrow. Li Chunwang wiped away his tears and continued to study. He gritted his teeth, held a steamed bun, drank noodles and porridge, finished high school, and was successfully admitted to Tangshan University.

The university years were a turning point in Li Chunwang’s life. He deeply felt the importance of knowledge in modern society. In school, his favorite place to go was the library. In addition to meeting wise men such as Lao Zhuang, Socrates, Descartes, and Hegel, he also got to know Western economists such as Keynes. Along with modern management masters such as Konosuke Matsushita and Iacocca, Li Chunwang gradually realized that being a successful entrepreneur and a good businessman may have more direct and practical significance for Chinese society at the end of the 21st century. Perhaps it was at that time, when the whole country was discussing the pros and cons of student work-study programs, that Li Chunwang started his first attempt: he founded the Xueyou Home Service Club with his classmates in college to operate daily necessities, food, etc. for students. Although he had no capital at the time, he still used the little public relations knowledge he learned to find a department store manager and sold a batch of daily necessities on credit. The manager was so impressed by his persistence that he lent him the shelves as well. . It was in this work-study college life that Li Chunwang not only solved the tuition problem, but also accumulated some management experience in a small business. In the middle of the night every day, he would study hard at his desk and teach himself a lot of business management and financial management knowledge. Because he understands that starting a business requires more knowledge after leaving campus. In 1997, Li Chunwang graduated from college. The big classroom of society provided him with greater space to display his talents! At this time, Li Chunwang was even more ambitious. With his ideals, full of enthusiasm, and the unique courage of young people to move forward, he stepped into the economic tide and began to struggle.

After graduating from college, many students were looking for employment opportunities in government institutions and large state-owned enterprises, but he did not seek stability and actively looked for opportunities to start his own business. Take meaningful risks and would rather challenge life; regardless of gains and losses, have no regrets. This is the creed in his heart. Li Chunwang rode his bicycle all over the mountains and rivers of his hometown. Fengrun is a plain county. At that time, except for some building materials produced in the northern mountainous area, it had no other advantageous industries. There was a coal mine in Kailuan within the jurisdiction of Hancheng City. After much thought, Li Chunwang decided to start with individual coal transportation. But as a self-made man, how could he raise start-up capital? He looked for relatives and friends, and finally relied on everyone's guarantee. He loaned 200,000 yuan from the foundation, bought four dilapidated trucks, and hired three employees. A driver, he started his first business. Li Chunwang knew very well in his heart that there was no turning back. There was a sense of crisis around him. If he had to take the initiative, he might have to endure ten years of being a boss during the day and sleeping on the floor at night. He is the boss, driver, and salesman all in one. In the early morning, he came to the parking lot early to check the condition of each vehicle, assigned the work of the day to the drivers, and then stepped into the cab and drove out with the drivers; at noon, the drivers had a meal and rest, and he took the time to visit customers; in the evening, the driver After we got home from work, he still had to go to the quarry and mine to confirm the supply of goods for the next day. The continuous pace of work caused him to suffer from mild insomnia, and he could not sleep at night whenever he thought about problems. Once, Li Chunwang, who had just spent a sleepless night, drove to Zuojiawu to pull stones. As soon as the car entered the winding mountain road, he felt dizzy. In a daze, he seemed to have spotted a large truck coming from the opposite direction. He He tried his best to cheer up and stopped the car. At this moment, the car on the opposite side passed by him with a roar, and he was frightened into a cold sweat. In this way, Li Chunwang is like a flying worker bee, collecting wealth everywhere and completing his original capital accumulation.

A year of experimentation in the transportation industry made Li Chunwang understand that the business he was practicing was actually an integral part of merchants' trading activities. The freight he earned was only the smallest part of merchants' trade costs, while the organizers of the trade actually The profit obtained may be dozens or hundreds of times the freight. From then on, Li Chunwang stepped out of the cab and became a full-time boss or full-time supply and salesperson. Using the knowledge he learned, he began to practice distribution trade and established Tangshan Manwang Materials Co., Ltd. to shuttle between customers. It was the hardships at this stage that tempered his will, gave him the character to move forward bravely in the face of difficulties and setbacks, and also provided him with the first pot of gold for his future development, not only money, but more importantly There is also learning, experience accumulation and knowing yourself.

With the healthy development of the first material company, Li Chunwang was not satisfied. He was deeply aware of the fierce competition in the transportation industry. On every road, there were large and small fleets running, and in the appearance of prosperity, Later, the transportation industry was facing a crisis. To win the market in this competition, you must establish a physical enterprise so that it can thrive for a long time. With such a decision, he immediately boldly looked for opportunities, because he understood that without action, no matter how good the decision was, it would be meaningless. Even if the goal of the decision failed to achieve what he hoped for, entrepreneurs must act and continue to act. Only by Action will have the possibility of success, otherwise the future will be bleak. In 2001, when Fengrun County was restructuring the Fengrun County Kaiguang Grinding Wheel Factory, a state-owned enterprise on the verge of bankruptcy, he resolutely poured all his funds into buying out the entire factory. He was well aware of the situation of the national grinding wheel industry at that time, but he just wanted to find a path for industrial operation in this unoptimistic market environment. He led a working group composed of technical, marketing, financial and other professionals, and entered the grinding wheel factory that had been suspended for a long time with their heads held high. After he took office, he immediately arranged for the original factory employees to return to the factory to work, and the wages and various benefits were not lower than the original standards. He re-beautified the entire factory area and changed its name to Tangshan Chunwang Abrasives and Grinding Tools Co., Ltd. The new factory name, new appearance, and new mechanism brought this bankrupt enterprise back to life. Through the operation of such a small production enterprise, he went deeper into the market, understood the market, truly understood and mastered business knowledge, learned how to obtain information, open up purchase and sales channels, and how to deal with unexpected changes. At the same time, he forged his mind and capable style as a businessman, and also built endless potential for future development. After several years of practice, he has become more mature and fearless. Of course, this is not because he is great or has a far-sighted vision, but mainly because he has no way out. Anyway, he started with nothing. There is nothing to be afraid of. There is nothing; he can only move forward bravely and struggle endlessly. So he went into battle lightly, raised funds from various sources, conducted extensive market research, and established eight new or restructured companies in three years. In 2004, Hebei Datang Dingwang Industrial Group Co., Ltd. was established.

As the company's business scale continues to grow, Li Chunwang often thinks that the success of his career is the result of the joint efforts of many friends and colleagues. Future development depends solely on one's personal ability and one-man power. In today's business world, it is difficult to gain a foothold even if one climbs the social ladder. So he drew on the advanced employment concepts of other well-known companies, abandoned family management, fundamentally implemented the separation of management rights and ownership, and implemented a model of allotment of shares to operators. He attaches great importance to talents and believes that whether talents will be lost depends on remuneration and the realization of employees' self-worth, so that people can do their best. More than ten years of business-related practice has enabled him to gradually grow from a young student into a cultural business owner equipped with modern management theories and a relatively comprehensive knowledge of business operations. He always advocates honest management, recruiting talented people, and putting people first. Li Chunwang knows that the integrity and image of a company are the magic weapons for the company to remain invincible in the competition, and the quality of the company's internal employees and system standards are fundamental and the prerequisite for shaping a good external image, so he put these into the company's actual. In his company, the rules and regulations are sound, employees are neatly dressed, civilized and trustworthy, creating an atmosphere of a modern company; in the face of competition, a good momentum of companies striving to be the first to achieve excellence has been formed, and a good corporate reputation has been established in their respective business fields. image, and has won honorary titles such as "Contract-abiding and Credit-worthy Enterprise", "Top Ten Private Technology Enterprises", and "Excellent Private Enterprise". He appointed people on their merits and introduced a large number of professional talents.

Currently, his company has 20 master's students, 300 undergraduates, 700 junior college students, and 10 senior engineers. It has also rehired more than a dozen retired senior managers from large state-owned enterprises. Corporate talents have formed a good echelon of mentoring and mentoring, and human resources have been fully utilized. He attaches great importance to the further study and training of top talents, always maintains the advanced quality of professional talents, and spends a lot of money to invite foreign experts to train employees. Every year, he also arranges for key business managers to attend individual courses at well-known universities such as Tsinghua University and Peking University, thereby promoting The updating and optimization of employees' business theory and management knowledge have achieved good results.

There is a life creed that runs through Li Chunwang’s entire entrepreneurial process, that is: be a down-to-earth person, neither arrogant nor impetuous, integrate himself into society, and realize the sublimation of the value of life. While he was starting a business and getting rich, he was always concerned about national politics and actively supported the party's line, principles and policies. He knows that today's success is the result of support and help from governments at all levels, and that national policies have given him the opportunity to succeed. He has the responsibility to do his bit for society. His company has employed nearly 1,000 young people, arranged for nearly 700 laid-off workers, and created nearly 800 job opportunities for surrounding farmers. It has fundamentally changed the lives of farmers and reduced employment pressure for the country and government. It has made outstanding contributions to ensuring the stability of one side and local economic development. For more than ten years, what he feels most gratified is that he can actively participate in social welfare undertakings. Dingwang Group has successively established Chexuanshan Middle School Dingwang Scholarship, Tangshan College Dingwang Scholarship and other funds to support education and participate in small towns in Fengrun District. Construction, new rural construction, SARS donation and other activities, donations of nearly 4 million yuan in donations and materials. Of course, compared with some big entrepreneurs and celebrities, these contributions are minimal; but after all, this is the intention of a 34-year-old, self-made college student entrepreneur. His selfless dedication and noble sentiments have been recognized by leaders at all levels and praised and supported by the masses. He himself has also won the National Rural Youth Wealth Leader, Hebei Youth Entrepreneurship Award, Hebei Youth Chamber of Commerce Director, Hebei Province Advanced Individual Donating to Education, Tangshan City's Ten Outstanding Youths, Tangshan City's Ten Outstanding Young Entrepreneurs, Honorary titles such as honorary president of Fengrun District Philanthropists Association. He knows that these honors are an encouragement to him, and he will continue to support social charities and further realize the value of life.

Life yearns for glory, glory embodies the value of life, life praises glory, glory marks career success, people lament glory, glory is full of hardships. History has entered a new century, and Li Chunwang has not been content with the status quo. He is still constantly enriching his knowledge, studying, studying, and furthering his studies in a timely manner, and constantly seeking new and deeper development. He is still fulfilling the three musts that he has insisted on for more than ten years. He must go to various companies every day, he must look online, and he must sit down and learn something. Now, he is more smiling about life and more confident about the future. He will strive to seize the favorable opportunities of the development of non-public economy and give full play to his intelligence to contribute to the economic development of his hometown and to build a more prosperous and prosperous New Tangshan. Make greater contributions to a better future.

Honorary President of Fengrun District Charity Association: Li Chunwang

Li Chunwang was born in Donghuantuo Village, Hancheng Town, Fengrun District. His parents are farmers and he has two brothers. He is the eldest. Judging from the appearance alone, no one would believe that this young man with a hearty laugh and an angry face is the chairman of Hebei Datang Dingwang Industrial Group Co., Ltd., which leads 11 companies and is worth 700 million, and it is precisely this 34-year-old The young man has made remarkable achievements in his career by relying on his superhuman perseverance, extraordinary courage and humility. In 2003, he was awarded the title of "Tangshan Cunda Outstanding Young Entrepreneur"; in 2004, he won the "Hebei Province Youth Entrepreneurship Award" and the title of "National Rural Youth Entrepreneurship and Wealth Model"; in 2005, he was awarded "Tangshan City's Top Ten Outstanding Youth" ” title, and was appointed as the “Honorary President” by Fengrun District Charity Association in the same year.

After graduating from university in 1997, Li Chunwang began his arduous entrepreneurial journey. He waited and did not wait, started from the most basic work, step by step, from transportation to material sales, gradually developed to the establishment of a private enterprise, and gradually made the enterprise bigger and stronger.

In 1999, he founded Tangshan Manwang Materials Co., Ltd. and opened up a good market. After the company's strength was greatly enhanced and sufficient capital was obtained, he carefully understood the spirit of the central government's documents on further promoting the reform of state-owned enterprises, took the initiative to share the country's worries, and invested funds to participate. The restructuring of relevant enterprises in Fengrun District has revived those enterprises facing bankruptcy. In 2001, he invested money to buy out the "Kaiguang Grinding Wheel Factory" in Fengrun County, which was on the verge of bankruptcy, and established "Tangshan Chunwang Abrasives Co., Ltd.", employing more than 40 laid-off employees from the original factory. In 2003, it established "Zhengzhao Paper Co., Ltd." and participated in the restructuring and acquisition of "Jinfeng Paper Co., Ltd.", laying off more than 300 employees. Also in 2003, he participated in the restructuring of "Fengrun No. 1 Fertilizer Factory" and established "Tangshan Chengwang Chemical Co., Ltd.", arranging more than 400 laid-off employees. In 2004, it participated in the restructuring and acquisition of "Tangshan Meat Factory" and reinvested in the construction of "Tangshan Datang Kangjian Meat Processing Co., Ltd.", arranging more than 100 laid-off employees from the original meat factory. After that, he successively invested in the establishment of "Tangshan Zhida Automation Engineering Technology Co., Ltd.", "Tangshan Wangde Real Estate Development Co., Ltd.", "Tangshan Dingwang Pawn Co., Ltd.", and "Beijing Wanghua Delong Renewable Resources Recycling Co., Ltd." and other corporate entities. Hebei Datang Dingwang Industrial Group Co., Ltd. was established in 2004. At present, the group has total assets of 700 million yuan and more than 2,400 employees. In 2006, it achieved an output value of 1 billion yuan. Paying nearly 30 million yuan in taxes, it has become a major taxpayer in Fengrun District and has made outstanding contributions to local economic development.

After his successful career, Li Chunwang has not forgotten the society and the people in his hometown. He has always believed that: "Enterprises originate from society and cannot be separated from society and the support and help of the party and society. The enterprise has achieved great results Certain achievements should be repaid to the society. No matter now or in the future, Datang Dingwang will continue to support social charities and contribute its own efforts to help disadvantaged groups get out of trouble. "Mr. Li Chunwang is a man who always practices what he preaches. Working hard to fulfill his promise. In the past few years, he has actively participated in the construction of his hometown and social welfare and charity undertakings, and repaid the society with full enthusiasm. In 2001, he donated books worth 85,000 yuan to Donghuantuo Middle School and invested 5,000 yuan to establish the "Donghuantuo Primary School Waist Drum Team"; in 2002, he donated 150,000 yuan to Chezhuoshan Middle School; in 2003, he invested 300,000 yuan in support. During the SARS period, it not only donated 50,000 yuan but also provided 150,000 yuan of medicines and supplies; in 2004, it contributed 200,000 yuan to support the construction of rural roads in Fengrun District; and donated 100,000 yuan to the Fengrun District Pingju Opera Troupe. 00,000 yuan, 30,000 yuan was donated to Hancheng Town during Teachers' Day, 10,000 yuan was donated to Donghuantuo, 30,000 yuan was donated to road construction in Hancheng Town, and 200,000 yuan was donated to change the appearance of the village in his hometown in 2005. ; In 2006, it donated 150,000 yuan to Chezhuoshan Middle School to establish the "Dingwang Fund", donated 400,000 yuan to the Fengrun District Charity Association, donated 300,000 yuan to Tangshan College and established the "Dingwang Bursary". Over the years, he has donated more than 3 million yuan in donations to society. In 2006, he was awarded the honorary title of "Fengrun District Philanthropist" by the Fengrun District Charity Association. Appointed as the honorary president of Fengrun District Charity Association.