What parts does a newspaper advertisement consist of?

1. Advertising title: including title and subtitle, usually printed in thicker or more eye-catching fonts to highlight the theme of the advertisement; 2. Advertising text: the advertising plan, the plan is A very important part of the composition of advertising is no less important than the design of the advertising screen. Modern advertising companies generally have professional copywriting departments and copywriters; 3. Advertising slogans: they can appear repeatedly and should be concise and vivid, easy to remember. An excellent slogan is the soul of advertising, which enables the advertisement to be widely disseminated and expand its influence; 4. Advertising accompanying text: including name, address, telephone number, fax, corporate website, etc., in addition to traditional accompanying texts such as phone calls and faxes, With the popularization of corporate website construction, the influence of the Internet and the role of website promotion have been widely recognized. Even a very traditional advertising form such as newspaper advertising can also be combined with corporate website production to promote the URL in the ad text. and email to improve the all-round influence of advertising. 2. Advertising paintings: 1. Product image: about the production, use and sale of goods and goods 2. Logo image: trademarks, factory logos, medals, certificates and related signs 3. Decorative image: lace, decorative lines and other patterns 4. Induction Image: characters, scenery, corporate photos, product packages