What are the goals, missions and values of Haier enterprises?

Haier's goal is divided into five stages:

1. Brand strategy development stage: implementing total quality management, or not doing it, doing it first

2. Diversified strategy development stage: implementing OEC management mode, activating "Xieke fish" in Haier culture

3. Internationalization strategy development stage: implementing "market chain" process reengineering. Brand creation through export

4. Development stage of global brand strategy: to create global brands in the Internet era and explore a win-win business model

5. Development stage of networking strategy: networked market, networked enterprises, and continue to explore a win-win business model

Haier's mission is to create a world-famous brand in China. Win glory for the nation

The values of Haier enterprises are:

1. Right and wrong: always take users as right and take yourself as wrong-Haier's motivation to create users

2. Development view: the two creative spirits of entrepreneurial innovation-the unchangeable gene of Haier culture

3. Interest view: a win-win situation with one person and one person-the guarantee of Haier's sustainable operation

Haier has established 29 manufacturing bases, 8 comprehensive R&D centers and 19 overseas trading companies around the world, with more than 6, employees worldwide, and has developed into a large-scale multinational enterprise group.

under the guidance of the famous brand strategy established by CEO Zhang Ruimin, Haier Group has successively implemented the famous brand strategy, diversification strategy and internationalization strategy, which greatly improved the reputation of Haier brand in the world. In 29, Haier's brand value was as high as 81.2 billion yuan. Since 22, Haier's brand value has been ranked first among the most valuable brands in China for eight consecutive years.

Baidu encyclopedia-Haier