Corporate Culture of ABC Life Insurance Co., Ltd.

Business Philosophy: Build a business with trust, seek health with reality, create achievements with innovation, and strive for excellence with efficiency. The business philosophy is the guiding ideology of the company's business activities, and it is also a concentrated reflection of employees' professional values ??and social value orientation. "Building a career with trust" "Building a career with trust" means "establishing trust" and achieving great things. "Faith" includes confidence, trust and credibility. Confidence is full confidence in the company, shareholders, life business and the future; trust represents the mutual trust between employees, between superiors and subordinates, between employees and the company, as well as between shareholders and management teams, and between the company and customers. mutual trust between them. Credit is the criterion for dealing with people and the commitment to customers, employees, shareholders and society. We use credit to face customers, build brands, unite people and create careers. "Seeking health through reality" "Seeking health through reality" emphasizes down-to-earth and steady development. "Real" includes real thinking, real words, and real actions. Practical thinking means that the development blueprint, strategies, and measures formulated are in line with reality and are practical; being honest means being an honest person, telling the truth, doing honest things, and not talking big words; being practical means working hard, step by step, and being down-to-earth work. "Create performance with innovation" "Create performance with innovation" means striving to "innovate" to produce results and performance. "New" includes new concepts, new mechanisms, new models, and new brands. New concepts are self-breakthroughs, updating concepts, and breaking stereotypes; new mechanisms are the courage to boldly try and introduce new mechanisms, and constantly innovate and surpass; new models are the courage to explore new marketing models and constantly improve and improve; new brands are to establish new image and create a new brand with market competitiveness and influence. "Strive for excellence by effectiveness" "Strive for excellence by effectiveness" means "competing for effectiveness" and achieving "excellence". "Effectiveness" includes: efficiency, effectiveness, and effectiveness. Efficiency is to create the best performance in the shortest time; effectiveness is the high energy released by high efficiency; benefits include economic benefits and social benefits, and benefits are the guarantee for an enterprise to serve shareholders, customers and society. Adhering to this business philosophy, ABC Life adheres to the value growth model of stable operation and sustainable development. It is people-oriented, focuses on practical results, and strives to build a "three high" team - a team of high-quality, high-productivity, and high-performance personnel to provide rapid business development. lay a solid foundation for development. Service concept: Be responsible for customers throughout your life and serve customers at all times. Service level and quality are an important aspect of the company's core competitiveness and a concrete manifestation of the company's brand. "Competition in today's market is also competition in services." ABC Life has set the standard for customer service as "being responsible for customers throughout life and serving customers at all times." This is essentially different from the general service purpose. First of all, the service time and space are very clear, and we are responsible for customers for life, that is, no matter whether the insurance liability is terminated or not, no matter how the objective situation changes, we promise a thousand dollars, sacred and solemn; and when it is put into practice, it is implemented to provide services anytime and anywhere as long as the customer needs it. Service, with the top priority being to provide the people with the insurance products they actually need, and providing customers with high-quality and convenient services as the starting point and destination of all work. Secondly, this purpose also reflects the excellent service awareness of all employees. ABC Life pays special attention to cultivating salespeople’s awareness of being honest and doing things with heart, requiring them to think about customers at all times and provide customers with the most honest, satisfactory and timely services with a strong sense of responsibility and mission. This kind of service purpose is visible and tangible. It has clear inspection standards and measures, and is full of real sincerity and warmth. The company's motto is to build a business with integrity and make steady progress. The company's motto is the company's instruction to all employees. It is the moral code and code of conduct that all employees must abide by. "Being honest" Here "being honest" means to be sincere and kind, abide by your credit, not cheat, be true to your words and be resolute in your actions, and you must do what you say. This is not only the foundation of a person's conduct in life, but also the cornerstone of the sustainable operation of an enterprise.

Doing things with heart "Doing things with heart" includes two meanings: First, everyone should have eight hearts when doing things: first, ambition, to have goals; second, confidence, to have perseverance when facing difficulties and experiencing setbacks. Perseverance; third, patience, try more when promoting insurance products and knowledge to customers; fourth, perseverance, no matter how far behind your peers are, you must persist and work hard until you surpass; fifth, humility , have the courage to detect your own shortcomings and learn from others’ experiences with an open mind; Sixth, sincerity, in line with the purpose of customers being God, absolutely prohibit the occurrence of misleading or deceptive consumption; Seventh, be united and never engage in internal strife within the company , work together from top to bottom; eighth, enthusiasm, love the insurance industry, love the company, and love customers. Secondly, everyone must use their "brain" to do things: think carefully, ponder carefully, think more and learn more, emphasize details, pay attention to practical results, and be careful in doing things. In line with the principles of high starting point, high standards and high requirements, the company requires all employees to have high moral sentiments and the best professional standards, with a high sense of professionalism and responsibility, to achieve high quality ethics, superb business skills and work style. Excellent, not seeking the best, but seeking better, and strive to provide services that satisfy customers.