Several expression techniques of advertising design_What are the expression techniques of advertising?

Methods of expression in advertising design:

1. Realism

Directly tell consumers the situation, characteristics and benefits of advertising products and services to consumers , mobilize consumers to buy. Real, obvious, artistic.

2. Comparison

Compare with competitors; compare with related things; compare with own products.

3. Authority

Use authoritative moments and key opportunities for advertising; use celebrity images for advertising.

4. Lyrical

3B principle: Beauty, Baby, Beast. Feelings for animals or plants; feelings for children; appreciation for handsome men and beautiful women.

5. Humor

Humor advertising refers to the use of rational perversion and humorous expression techniques to create a humorous effect, arouse the audience's interest, and make them recognize in this mentality Advertising form of advertising intent. It can attract the audience's attention and stimulate the desire to buy.

6. Exaggeration

Artistic exaggeration: exaggeration, reduction exaggeration, relationship exaggeration; factual exaggeration: exaggeration of functional features, exaggeration of product performance, exaggeration of use effects, exaggeration that deviates from common sense , warning and exhortation.

7. Narrative

Narrate the story and highlight the effectiveness of the product.

8. Arrangement

Parallel arrangement; progressive arrangement; descending arrangement.

Extended information:

Advertising design 3I standards:

Impact

Measured from the perspective of visual performance, visual The effect is to attract readers and convey the benefits of the product in their own words. A successful print advertisement should have a very strong appeal on the screen, with scientific use and reasonable combination of colors, accurate use of pictures and attractiveness.

Information (information content)

A successful print advertisement accurately conveys the key points of interest through simple, clear and clear information content. Advertising information content must be able to systematically integrate communication elements such as consumer needs, interests and support points.

Image (Brand Image)

Measured from the perspective of the brand’s positioning strategy, a successful print advertising image should conform to a stable and unified brand personality and comply with the brand positioning strategy; Different advertising versions under the same promotional theme should be consistent and coherent in their creative style and overall performance.