Haier's corporate culture and business model?

Serve the country wholeheartedly and pursue Excellence

The way of righteousness in philosophy (neutralization and righteousness; Volkswagen Zhi Zhi)

Respond quickly to the wind and act immediately.

Enterprise modernization, market globalization and operation scale.

Management mode OEC management method (rising day by day)

Brand strategy 1. Core idea: Do it or do it, and strive for the first place.

2. Quality control: Excellence, zero defects

3. Product design: segment the market and guide consumption.

4. Scientific research and development: keeping pace with international standards.

5. Marketing: easy before difficult, international before domestic.

6. After-sales service: international star service

7. M&A: corporate culture first strategy, using intangible assets to revitalize tangible assets.

8. Transnational operation: big brands, big markets, big scientific research and big groups.

9. Talent strategy: turn Haier into a racecourse and choose a good pony at the racecourse. Let everyone have it.

Sense of fairness, sense of accomplishment

The purpose of religion is higher and stronger, pursuing the maximization of "righteousness" and "benefit"

Yan Ge 1. The user is always right, and Haier will always be sincere in relieving the user's troubles to zero.

2. Ask about the service of the market

Haier sells credibility, not products.

4. Everyone is a talent (named after employees)

I'll give you as many stages as you can somersault.