Luo Yonghao promotes short messages.

Because Luo Yonghao's company faced many problems and crises from the beginning, even his own press conference could set fire to other people's products. The reason why he can persist until now is actually because of his persistence and perseverance.

Hammer Technology has released a number of non-mobile phone products, but these products are not developed by Hammer Technology. Luo Yonghao is using his personal IP to platform many affiliated companies. The most important reason for the rapid popularity of bullet SMS lies in Luo Yonghao's strong recommendation at the press conference, rather than the pursuit brought by the highlights of the product itself. Judging from the hardware category released by the hammer, this company is doing more and more like Xiaomi.

Since its establishment, the company has been in constant trouble, its products have never reached the expected sales volume, and there have been many ticket jumps and frequent supply chain problems. Only in 20 15 years, it was rumored to have closed down six times, was acquired five times, was sued by users 1 time, and was exposed to the capital chain dilemma 1 time. It has survived for at least six years, which is a miracle. Can live so long, mainly rely on Luo Yonghao has been using its own IP value for its life.

Since Lao Luo started making mobile phones, he has always claimed that he is only the flagship, and it can also be seen that he is extremely confident in the pricing of T 1. But all this only lasted until the first product of the hammer. More than a year after the release of T 1, Hammer launched its own entry-level product, Nut Mobile Phone. Later, the competition in the mobile phone market became more and more fierce. Companies like Xiaomi are very sad, and Hammer Technology naturally feels the pressure. For a small business, the mobile phone business is really too difficult.