Xiaomi Creative Illustration-How to make your own Xiaomi theme

Xiaomi POCO’s new phone is released, and its creative cartoon image detonates overseas markets

Recently, a “lion” appeared on Xiaomi POCO’s overseas social media platforms and e-commerce platforms. In the series of videos, the "little lion" is sometimes cute and cute, sometimes domineering and powerful, which has attracted the enthusiastic attention of many young users.

This is actually an exclusive cartoon image created by Xiaomi's overseas independent sub-brand POCO for the newly launched 5G flagship product - Xiaomi POCOF3. Also launched with it is Xiaomi POCOX3Pro, which can be called a 4G "performance monster". This time, Xiaomi's overseas POCO marketing team continued its previous e-commerce hot-selling strategy and adopted a creative marketing approach that deeply combined cross-platform interaction, lion images and product selling points. This is a new attempt by Xiaomi to spread in overseas markets.

The lion cartoon image appeared on the street, and the viral content attracted heated attention

In the officially released theme creative video, a contrasting and cute little lion attracted users on multiple platforms widespread attention. The video opens with a cute little lion sleeping on its stomach. As the scene changes, a naughty cat quietly appears and grabs the little lion's tail to wake it up.

The little lion was awakened and transformed into a handsome boy by releasing electricity, and used his crushing strength to disrupt the cat K.O with one palm. The video ends with a handsome image of a little lion with his head held high, coupled with the subtitle "KINGPOCO", hinting at the powerful performance positioning of Xiaomi POCOF3's "flagship killer".

This kind of magical video content, which is full of contrasts, short, concise and full of fun, has achieved good playback volume on major overseas platforms and aroused enthusiastic attention and discussion among users. The cartoon image of a lion awakening and transforming into a domineering lion also reflects that the launch of Xiaomi POCOF3 is a comprehensive upgrade of the core strength of the product, and it will surely make a strong debut with the style of a king.

Establish a cool image of technology and fully penetrate the beastly performance of Xiaomi POCOF3

Different from the humorous and magical characteristics of the theme creative video, Xiaomi POCOF3 product video focuses more on the core selling points of the product, with a cool The beam particle movement runs throughout, and focuses on the flagship level of the chip, screen and other experiences, integrating beast elements to fully demonstrate the performance of Xiaomi POCOF3 one by one. The overall style focuses on a cool sense of technology and is more visually impactful.

The video starts with the Qualcomm Snapdragon 8705G chip, the "heart" of Xiaomi POCOF3, which supports the birth of the "beast" of Xiaomi POCOF3 with its strong strength.

The superposition of high-speed particle motion and cool special effects fully demonstrates product details such as the 120Hz refresh rate screen, the mirror appearance full of high-end texture, the rear three-camera camera, and the 7.8mm slim body. It does not reflect the beast-like strength of Xiaomi POCOF3 and brings users a full range of flagship experience.

The strong performance of the product and the image of a beast are repeatedly combined in the video, deeply depicting the communication slogan of "The RealBeast", and further establishing Xiaomi POCO's unique technologically cool image, and deepening the brand's technological strength and innovative vitality. impression.

Cross-platform creative interaction, Xiaomi POCO plays with the overseas Generation Z user traffic pool

This time Xiaomi POCO’s overseas marketing team targets overseas Generation Z users who are keen on discovering innovative things, are inclusive, and With diversified features, it not only creates a lion cartoon image but also adopts the form of creative interactive puzzle solving to "play" with users and warm up the launch of POCOF3 and POCOX3Pro.

The creative puzzle poster *** is divided into four questions, using interesting forms of puzzles, crossword puzzles, digital color cards and graphic equations to reveal the 33W fast charging and 120Hz refresh rate screens of the two products. , 6 128GB memory and Qualcomm Snapdragon 8 series chips have four identical core selling points.

Each answer is divided into two small questions, which are simultaneously distributed on official social media and e-commerce platforms to achieve active cross-platform traffic drainage.

Users can piece together the final answer by solving two puzzles from the same day. For example, by splicing pictures from the two platforms, the answer to 33W fast charging can be obtained; the two platforms respectively released digital color cards with 6 128GB memory.

In the end, users have to leave a message about the product function answer under each puzzle to have a chance to be drawn and win prizes. During the fun interaction, the user can complete the mental implantation of the product's core selling point parameters.

In this interactive marketing, Xiaomi POCO chose the social platform and e-commerce platform where Generation Z users gather as the main position. Through cross-platform interaction and prize participation, it not only conveyed the core selling points of the product, , achieved user traffic, successfully created a product-specific user traffic pool, and accumulated more attention for the subsequent marketing of new products.

With the rapid advancement of technology, innovative technology products are emerging one after another. How to allow users to quickly understand product features and deepen product advantages in a short period of time has become a pain point in brand communication. This time, the POCO overseas marketing team focused on social platforms with a high concentration of users, using fun puzzle-solving interactive viral content full of humor to constantly emphasize the superior performance of the product; it also effectively combined POCOF3 with the lion cartoon image to deepen users' understanding of the product's advantages. understanding and memory. This innovative and interactive communication strategy also provides new communication ideas for the brand to explore overseas markets. Creative explanation of Xiaomi logo?

Xiaomi's LOGO "MI" is the pinyin of rice, and is also the initials of the English abbreviation "Mobile Internet". In addition, turning Xiaomi's logo 180 degrees upside down is the Chinese character "心", but A little less means "let users save a little worry". The name Xiaomi also contains the meaning of millet plus rifle, that is, Xiaomi should carry forward the spirit of hard work and rely on this spirit to set sail and conquer the world.

The meaning of the new logo

"Continuously moving between environments, always maintaining a state of balance and personality, this is what life itself is like"

In Under the "Alive" design concept, Xiaomi's new LOGO, which has the mathematical beauty of "super ellipse", is no longer limited to a corner of the screen and seems to have come to life.

Kenya Hara specially designed a set of MotionLOGOs to maintain visual harmony and individuality no matter what kind of environment.

A set of images of the universe, people, and creatures interprets the design concept of Xiaomi’s new logo: “sense of life”

Xiaomi’s logo has polished off all the edges and corners, indicating that I am mellow and more mature. How to make a Xiaomi theme by yourself

You can make a Xiaomi theme by yourself. You need to register an account at the MIUI Theme Designer Station to have the rights of a theme designer. If you want to make a simple theme, you don’t need the MIUI Theme Editor. You can create it directly in the backend web version of the MIUI designer official website. The specific steps are as follows:

1. The first step is to open the MU interface and first need to design the lock screen.

2. In the second step, you need to design desktop wallpapers and commonly used icons.

3. In the third step, you need to design dialing, text messages, notification bar and global interface.

4. Step 4. After the above design is completed, you need to fill in the theme information you designed and submit it for review. After passing the review, you can go online. You can find the theme you designed in the Xiaomi theme store.

5. If showapp keeps reporting errors, please try to unlock it or consider whether it is a problem with the phone model. If you have problems syncing your phone, try rooting your phone.