Where is the hammer with strong innovation ability defeated?

Everyone is familiar with the hammer mobile phone (later renamed nut). Since Hammer Technology officially released its own system Smartisan os on March 27th, 20 13, it has caused quite a stir in the scientific and technological circles. The core design concept of this system is "beauty, detailed planning and humanization". Consumers widely reflect that this system is ingenious in conception, distinctive in features, simple and easy to use, and smooth after use. Luo Yonghao, CEO founder of Hammer Technology, said that he was a fan of Jobs and wanted to make a system as stable, thoughtful and distinctive as ios.

2065438+On May 20th, 2004, Hammer released its first mobile phone, Smartisan T 1, 16g version, with a price of 3,000 yuan, and 32G version of 3 150 yuan, which was already very expensive at that time when it was popular in flagship machine. Subsequently, the hammer released Smartisan T2, Smartisan M 1, R 1, Nut 1 2 3 and so on. And the sales volume is not ideal.

20 1910/5 Luo Yonghao announced the official release of the upgraded version of the original "bullet message", but in the spring of 2019, Hammer Technology did not release the news of the new mobile phone. We can see that the most conspicuous position on the homepage of Hammer Technology official website has been replaced by a poster of "Chat Treasure". Luo Yonghao's Weibo is almost all Weibo of Chat Treasure, and Weibo of Hammer Mobile Phone has not been posted for a long time. Hammer Technology official website Hammer latest product Nut R 1 is also out of stock.

The sales of hammer mobile phones have been very bleak. Now it is said that the hammer mobile phone business has been treading on thin ice. Then the hammer mobile phone is obviously a well-designed and well-designed mobile phone. Why is it shuffled by the market? Personally, there are five reasons:

1 hammer, as a "newborn calf", is overpriced and low in configuration, which is not recognized by consumers.

2 hammer mobile phone quality control is poor, the return rate is high, and consumers have a bad reputation.

3 The hammer mobile phone paid too much attention to the appearance at first, which made the design of the mobile phone flawed.

Although the hammer system has its own characteristics, there is no commonly used small-function hammer, but the hammer system is superior to other manufacturers in functional innovation, which is similar to ios.

5 Lao Luo himself is too paranoid, too opinionated, and ignores the basic laws of the market. As a result, although some hammer mobile phones are dead powder, they are not favored by the public and are too small.

Tell me about Lao Luo.

Luo Yonghao, a man with little education, was an English teacher in his early years, with little capital and hard connections. He made a mobile phone across banks and became famous and admirable. Lao Luo is a paranoid. As long as he thinks it is right, others will not easily shake his determination. The market is the consumer's market. Only by making products recognized by consumers can we make money and talk about our real design concept. We are making our own products to lead the market according to our own ideas, and Apple has already done it. Lao Luo just wants to make a mobile phone like Apple. He doesn't talk about parametric theory, and he doesn't talk about deviation. He carried forward the craftsman spirit and made an ultimate mobile phone. But Lao Luo believes in himself too much. Xiaomi Meizu sells in flagship machine 1999. He dares to sell 3000, and the configuration is not as good as others. Lao Luo should learn from Xiaomi, adapt to the market and meet the needs of consumers, and then make products according to his own ideas after he has a certain strength. Lei Jun did a good job. I can only say that Lao Luo is not suitable to be an entrepreneur.

Finally, no matter how hammer technology ends, I hope Lao Luocan will stick to it. After all, one more competitor in the market is beneficial to consumers and industry development.